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Topic : Challenges for Brands
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Marketing & Branding

 
Created by : Smita Sahai, Creative, J Walter Thompson  | 12 26 2008 18:26:10 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Success Stories(Entrepreneurship)
Activity:  262 views;  last activity : 07 06 2010 20:18:09 +0000
Will repositioning of global brands work?
 
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Brand positioning creates a specific place in the market for your brand and product offerings. It reaches a certain type of consumer or customer and delivers benefits that meet the needs of several key target groups and users. It may be that Dove didn't communicate well with the consumers when they came up with the dish washer. Their approach might not have been good..


By Abhinav Chouhan, Team Lead, Wipro  | 02 25 2009 10:48:14 +0000
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I think repositioning of brands really work. We can see in the case of Hair & Care hair oil when the product striked the market utter failure enclosed it but when the target audience was segregated then the sales has started to flow.

By Smita Sahai, Creative, J Walter Thompson  | 12 26 2008 18:26:10 +0000
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I do not think so if we consider the famous Dove story in which dove was positioned as the soap with no acidic content with it and when they made dish washer then it could not hit the market at all.


By Sasi Dash, Art Director/Sr Art Director, U TV  | 12 27 2008 05:44:09 +0000
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