Retail industry and brands

To add to what Chankant has posted one has to be clear with the question. Their are two issues here in retail - one the retail brand itself as in the banner under which the chain performs with its unique proposition and the other is the concept of PL marketing or private label marketing where brands pertaining to specific categories/product portfolios are preented to the consumer. If it is the former than the question is irrelevant as thats the whole purpose of organised retail and chains have proved it over the years. With the regard to the later i believe Indian retail cannot as value proposition in PL's is tied to a pure business objective in offering an alternative to the consumer when it comes to price. There is no effort to present a brand value or strategically align it to the mother retail brand proposition. With the evolutionary stage  of reatil we are in there is a need to first fulfill and perfect the primary merchandise offering before we can start investing in PL's