Build your professional network on facebook via our app Go to app
 
<< Prev  12 of 21 in Topic  Next >>
Topic : Dynamics of Retail Marketing
  Rate : 
Associated with other topics :
 

Retail stores on wheels - will it work in India?

Created by : Shailena Varma, Logistics Manager, Target  | 05 13 2009 10:05:28 +0000
Industry : Retail Chain/LogisticsFunctional Area : Productivity & Performance(Strategy & Execution)
Keywords : india mobile retail stores retail stores on wheel
Activity:  835 views;  last activity : 07 06 2010 20:18:09 +0000

In order for a business to grow in times where crisis occur, its vital to look for a more feasible and promising medium of promoting and making it known. If they cannot find you, go and look for them, this is the optimistic approach of business owners and operators. You need to look for possible clients and develop marketing strategies that will strengthen your approach to your customer.

And the fact that more and more people are tapping all alternatives just to be able to save more money. Today, innovations in doing business seem to be the very best solution benefit not only the retail store but its patrons as well.

Can Mobile Retail Stores, be a solution to counter the effects of the economic slump.

Retail stores on wheels? Will it be succesful?

  
 Refer 69
Share
 
 
  Rate : 
 
 
Yes Vs No
8
 
 
 
 
5
1
4
Support   Support
Top Argument
1
0

I feel it will work because as it is people are having very less time to go to a shop and do the purchasing. If they will get get it at their doorstep nothing can be better than that. It has been successful in certain foreign countries then why not in INDIA..??
By Shailena Varma, Logistics Manager, Target  05 13 2009 10:05:28 +0000
 
Top Argument
2
0

i dont think it may work.this may only work where the shopping conveniences are far off and at the same time the pricing strategy and merchandise variety is focussed onto.as for me, the kirana stores compliment

to the mobile retail stores as they are better positioned in terms of customer relationship & other ingredients of retailing.
By sudhakar singh, head retail department  05 14 2009 09:36:25 +0000
0
0

I also agree for the above  statement,Actually the Consumers they wanted purchase their products from one place it's should be in reliable and permanent  place, even for any discrepancy they have to change their product ,if wheels business always give a cheaper image to the product, if it is propaganda vehicle  specially promotional event for a especial event launching the product to the market is alright,other than,this wont success and some practical handling problems in operation is concerned.this will be success in long distance retail outlets located areas.

R.Saseenthren   


By R.Saseenthren , Freelancer, FMCG/Foods/Beverage  | 05 17 2010 14:30:01 +0000
0
0
Not all merchandise mix can be mae aviable at door steps, as rightly said mom and pop stores are catering for that segment people
By S Rajesh Kumar, Asst. Manager/Manager Reliance fresh Ltd  | 11 03 2009 07:15:55 +0000
1
0

In mumbai Apna Bazaar tried this on wheels approach but it was too soon! I think it was more than a decade ago! And Apna Bazaar was a good multi channel retail store in Mumbai. Unfortunately they arent doing well at all! Sad. What is a success story today is like a nightmare for an early starter.

Anyway, on wheels concept will need to be placed in a market which is virgin to ideas! Because of the basic UNIQUENESS of the concept in the virgin territory, it just might work wonders! I am talking B&C towns! That is where these concepts should be tried and tested!

But in the A towns its the other way round; we use wheels (read: our cars) to go to the stores! So this concept will ruin the entire gamut of going out with the family kinda thing for a person! So safely we can say that it will work in virgin territories and not in developed towns!

 
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 05 13 2009 10:31:32 +0000
Argue for "Yes"
Argue for "No"
 Found the debate "Retail stores on wheels - will it work in India?"  interesting ?  Suggest to your connections and communities  
Leading professional Executive Search and Management Consultancy Group
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
Interestingly it is not the supermarkets who have taken away the customers form the...
 
1326 referals 5 votes, 196 views
Attracting  customers to your retail store has become a difficult task as more number of retail...
 
0 referals 21 votes, 2057 views
I want to know which retail chain in India according to you is the best
 
0 referals 10 votes, 3159 views
more...  
Recent Knowledge (78)
Facebook has become a drug. Everyone wants to be on Facebook. Even if not everyone still...
 
1632 referals 14 arguments, 225 views
YES vs NO
 
82 referals 6 arguments, 106 views
yes vs no
 
1 referals 4 arguments, 31 views
more...  
Sponsored Jobs
More From Author
 A Sessions Court at the Sabarmati Central Jail in Ahmedabad on Tuesday delivered the crucial judgement in the Godhra train fire of 2002, convicting 31 people and acquitting 63 others. Even Godhra Town Municipality chief Mohammad Abdul Rahim...
Sir, please clearly mention the sides and give a bit of explanation so that we can give proper comments.
Yes I agree with you.  But Mumbai does not have a healthy environment.      
more...  
  • Popular Knowledge
  •  
  •  
  • Popular Jobs
  •