Rin V/s Tide: comparitive advertising is back

COMPARISON OF YOUR PRODUCT WITH THAT OF YOUR COMPETITOR`S CLEARLY SPREADS THE MESSAGE THAT YOU ARE NOT CONFIDENT OF YOUR PRODUCT`S SUPREMACY,QUALITY ETC WHICH COMPELS YOU TO STOOP DOWN TO SUCH LOW LEVELS AS IN THE CASE OF RIN.RIN WHICH IS AN ESTABLISHED BRAND NAME IN THE MARKET FOR ABOUT 4 DECADES NEED NOT DEGRADE ITSELF WITH COMPARING WITH TIDE WHICH IS A RELATIVELY NEW ENTRANT IN INDIA. SAD TO NOTE THAN MNC OF HUL`S STATURE,LEADER IN VARIOUS PRODUCT CATEGORIES AROUND THE WORLD NEED NOT HAVE RESORTED SUCH ADS DEGRADING ITSELF. STANDARDS NEED NOT BE PRESCRIBED BY ADVT STANDARD COUNCIL OF INDIA.MANUFACTURERS AS BIG AS HUL CAN THEMSELVES SET THEIR OWN STANDARDS.

iagree with sham.too much ofanything isnt gud forany1 whether for the viewers or for the advertisers themselves. even they are trying their best tobe in the good name but their continuous efforts will harm them to do so.rather than being a favorable name they become an irritating name.

hi all, this comparison is nothing but cheap/mean and nothing else.one should agree that the end user is the supreme boss to decide which product is good / bad.to impess the end user these adverse methods should not be used as gain (if any) is temporary and will not be stable.instead RIN would have pictured total ad in a very different and effective way.by doing this RIN is creating a curiosity in TIDE for people who didn't know much about it.

hello frnds i made a mistake by supprtng thgh my ideas are against it .so now m at righty place

hiii...........

1ST of all i wold lyk 2 say tht its not a good habit 2 cmpre the two brands publically especially when ur in to the business ......... coz by dng so we r simply creatng d situation of chaos & war lyk situation coz it will lead 2 never endn comparsn situ which is nt good for our rapid devlpong economy ..this econmy wants devlpmnt, support financially along with  infrasturastrctr supports... which we cant get by advertising lyk this.......... this will create havoc nt only in busnns bt in poltcs, food industry, mechanical industyry etc..........bue to this d problm of jealous will strt evolving which will give rise to riots & othr problms also.........

we cant deny the fact when Varun Gandhi publicily criticize the muslim relgn to get the publicity bt instad of gettng +ve reslts he got -ve reslts.ths why its nt good to cme out publicly.............

if u have sumethng good as comprd 2 othrs then wha is the need of takng help of ithrs show ur strngths, +ve aspects , the ppl will automatically accpt u..........if u dnt have anythng to attrct d ppl the watever u wll do u wont get any rslt.........

I strongly feel comparative advertising doesn't increase as much market share as a core competency advertising does . later focuses more on ones strength rather than our competitor .  One can take the Mobile Services  Advertising , where we can see Idea , Airtel  embedding social & ethical messages to promote their market share . Idea's Treeman ad  , Airtel's Father- Daughter Relationship ad, these sort of ads attracts the end users by and large rather than the Leg Pulling Ones.

I am strictly against the notion of  competitive advertisement and expect results of the same similar to either what Sudha Jayram or Asish Bhatla has detailed.

And things are going to be worst further if what Kadal Amutham has mentioned is right. Lesson should be taken from COCA COLA. They perished Gold Spot and could not replace it's share with any orange drink and that's-why they re-incarnated Limca which was their next target.

I agree with Mr. Kadal. I have a great weapon to tackle these blokes. It is called the "Remote Control". I decide if I want to watch any advertisement. If the ad is not up to my liking or if there is constant bombardment by an ad, then I use this weapon. 

I mostly watch the news channels where the Ads are more than the actual news telecast. Here I most channel surfing happens. There is a limit one can stand these barrage of ads, but not for 5 mts every 10 mts as is the case with the news channel. 

So much so that I have become the "Clint Eastwood" with the Remote.

I do not think this is competitive advertising. Rin might have bought Tide and decided to kill the Tide brand and just use the facility to market Tide under the brand Rin. It is better we stop discussing this matter further

Sudha Jayaram,
You are absolutely right, I am also doing the same.

SO FOR I HAD THOUGHT THAT RIN IS SUPERIOR TO CHEAP TIDE, NOW I KNOW BOTH ARE IN SAME CLASS.

Hi folks, I have always used Rin. Now however,I feel cheap to be associated with it and guess what..I am going to try Tide (first time). Two reasons-I hate aggressive attacking and two ... so many ads bombarded at me make me feel manipulated.Guess all the existing tide users will feel offended and will decide to support the underdog and new ones like me will be substantial in numbers.If I know anything about the average Indian Housewife,this ad will only spur her on..sorry folks at Run... this one is counterproductive

Any comparision has to be detailed and end consumer surely benefits from the findings. Advertisements are certainly not the platform for comparing two products and ASCI should take this strongly as the consumers are ill-informed and misguided from such ads. I do not recall many ads where the comparision was done directly.

This is the result of fear & frustration, since it is evident that RIN is loosing its market share substantially its attacking TIDE.  This Ad might open the flood gates for direct attacks. It will be interesting to see how COLA's company reacts to this.

I agree with Purvi & kashif here that it'd have been much better if 'd have done with facts & figures other wise it just seems that a good brand is humiliating other good one.

Still, as being a part of art n creativity advertisers should avoid negative tactics; I'd personally not like to see every second ad shedding mud on other brands on TV.

Thanks for referral.

I agree with you Sir....

i would certainly not support comparision in advt. i belive this stage comes up when the competetion does not have any new r & d and edge to offer in thier product, it gets worser from here the consumer would rather be confused and left with no choice and rather switch to new brand all together.bad days ahead for Rin...i wish good luck to them.

I do not need to tell how good I am by directly comparing or referring to somebody or criticizing somebody. It is an advertisers ill feeling that may backfire in the long run because, technically you may highlight the parameters as a part of comparative study bot you can not pat your own back for criticizing other brands. The Rin brand will pay heavy price for this adventure.

I would call this as a mockery of Indian ad industry & if this trend picks up we will see direct legal battles between the corporate world.

I do not agree to promote the comparative advertisements . In comparative advertisements the purpose of the ad is defeated and ultimately it becomes the war of companies indirectly .

What I feel is that instead of showing others weaknesses the companies should concentrate on showing and improving the quality of the product . 

Any ways these practices are against the MRTP acts .

This is not the correct way of advertising, in this example Rin is trying to pull down Tide by showing limits of that product, tomorrow it will be done by Tide also or any other product.... visavis.  In the war or Pepsi and coke name of the product is not disclosed, and no need to disclosed also which is fairly understood by the consumer at the other side. 

 Nowadays any ad is misleading people. Comparative ads a bad practice of ethic of doing business/ad. Consumers are mislead and fed with unsubstantiated facts. What are the criteria to compare? who is the judge? Any two product cannot be judged Superior just by one parameter, mostly these comparative ads do.It is cat dividing the butter in folk tale. A player himself cannot be judge.

 Not good for any, it is perfect loose loose situation

I dont agree for comparitive advertising strategies... whether for a Single feature or multi features...

THE PRIME REASON BEING..... IF YOU WANT YOUR PRODUCT TO BE FIRST YOU SHUD NOT COMPARE IT WITH SECOND...

Comparison itself makes your product second...

another reason being your ad can concentrate towards some of features of products and keeps the others in dark... that you can focus in single ad without comparison... comparing itself means you know the other is better than yours and trying to say contrary...

The comparison can be helpful while Product positioning but not delivering the message of product features...

Yes I agree up to certain extent helpful for Automobile Inds as there it makes big difference on Product Positioning and all........

But I dont feel it helps a lot in FMCG market...