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ROIs on Social Marketing using Facebook

Created by : Vineet Singh, Information Systems(MIS)-Manager Inkriti  | 06 20 2008 08:30:57 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Web 2.0 +(Technology)
Keywords : FACEBOOK Using Social Marketing ROIS
Activity:  370 views;  last activity : 07 06 2010 20:18:09 +0000

Today many companies are investing or pondering to invest in developing social marketing using social networks life facebook. Will there be any ROIs on this investments? or is it a pure branding excercise?

 

  
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There are real positive ROIs Vs Its only a branding excercise wil no real measurable ROI
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I think there are real ROIs that can also be measured. Let me illustrate that using few scenarios

1. My friend buys a camera and shares his experience/review on facebook using an application created by camera company x. I too am interested in buying and  reading the review go to the website of the company x (the link for company x given on the review) and buy the camera. In this case company x can track that I bought the camera after reading a review on facebook. Isnt this a real ROI?

2. Everybody buys jeans. I buy a pair of jeans from  company Y website. After buying company Y shows up a message that 10% or revenue will go Unicef program for feeding children and I can add a unicef batch in my facebook profile. I choose to go ahead and add it to my profile in Facebook. My friends want to know how to get the same batch? I share the secret. The next time any of my friends buy jean, they buy from company Y. Isnt this a positive ROI?


By Vineet Singh, Information Systems(MIS)-Manager Inkriti  06 20 2008 08:30:57 +0000
 
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Vineet, first example is fine but second one still i have certain doubts, i feel measuring ROI from social media is difficult because how would you measure long term brand awareness just by being visible in social media channels? How do you know if consumers are actually reading this content? And, how would you assign a value, aside from facilitating a brand awareness study, to this distribution channel?
By Prasun Singhal, Project Lead, Infosys  06 21 2008 00:01:49 +0000
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In this Present times, internet revolution is going in superfast phase, every body is online now, most of the people are linked to social sites, sharing of knowledge is good and giving our own inputs makes the world know what we think and we can know what's the other people in the world thinking.
By Srihari Kolusu, Marketing Manager Reliance Communications Ltd.  | 06 27 2008 04:52:09 +0000
Argue for "There are real positive ROIs"
Argue for "Its only a branding excercise wil no real measurable ROI"
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Today many companies are investing or pondering to invest in developing social marketing using social networks life facebook. Will there be any ROIs on this investments? or is it a pure branding excercise?
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