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RUMOUR MARKET can work in crises period???????

Created by : mustafa , Sales Executive/Officer, Banz Trading and Contracting  | 05 14 2010 16:04:14 +0000
Industry : Industrial Products/Heavy MachineryFunctional Area : Logistics & Supply Chain(Operations)
Keywords : rumour market can work in crises period
Activity:  488 views;  last activity : 02 04 2011 15:23:46 +0000
 
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Top Argument
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Rumor Market only work in crises because it has short life but not ethical/legal. Avoid to make rumor because the result for same will be more dangerous.

In the recession year 2008, Unitech & ICICI BANK blame someone to spread rumor about companies financial positions. Resultant market value of shares go down sharply more than 70% fall we had seen in aforesaid shares within 3 months period of time due to rumor. But it is not for long term market.

You can take any example, all have worked in short term but in future prospect the result was not good.


By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  05 15 2010 11:23:40 +0000
 
Top Argument
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No rumour market will not help during crises, it is just to create a hype and if you are not able to meet it then you brand name will come down. So to be safe better not to create any rumour in the market during crises.     
By Sheetal Jadhav, Sales/BD Manager, Future Group  05 15 2010 10:14:16 +0000
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Rumor market works best while introducing a new product concept for gathering some good feedback.
By Adarsh K, SAP PP ASSOCIATE CONSULTANT, FUJITSU  | 02 04 2011 15:23:46 +0000
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rumer makes mentaly disterbance,gradualy decrese work power.
By srikant kumar mantri, sr. chemist, nectar life science ltd.  | 09 06 2010 14:44:07 +0000
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Dear Sheetal, Thanks for referring. Regret have to differ from your view 

Rumour or Rumor is a tool in communication wherein the veracity is unclear. Meaning the truth or untruth is still not confirmed.

How it is used is extremely important. And is a very effective tool in responsible hands. Consider for instance the example from Mahabharata: "Drona spreads fear and destruction in the Pandava army. He seems invincible but Krishna tells Yudhisthir and Arjun that Drona can be defeated. “ If he were to hear that his son, Ashwathama is dead, he would loose interest in life and throw down his weapons, “says Krishna. Yudhisthir consults Bheem who kills a huge elephant that was also named Ashwathama. Bheem roars, “I have killed Ashwathama”. Drona hears his word and shouts back “ I will not take your word for it, let Yudhisthir say so “Yudhisthir repeats” Ashwathama is dead” and then he mutters to himself, “ Ashwathama, the elephant”. Upon hearing Yudhisthir, Drona lays down his weapons and is killed". 
By Ravindra Sharma, Managing Consultant, CHEF-India  | 05 21 2010 05:57:26 +0000
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nobody on the earth can deny the power of rumours in war games !!
By Ajay Ziz, Dy. Registrar,, University of Jammu  | 05 20 2010 09:21:27 +0000
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Management by Rumourmongering is an in thing today. In times of crisis the management itself creates a rumour (fire) indirectly, and then steps in to do the fire fighting
By V. Srinivas, Freelancer, Information Technology  | 05 15 2010 12:49:37 +0000
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i think rumour market can work during crisis but under the condition that you have done sufficient analysis of the rumour on impact of the market. Or you should be confident in the sense that whatever the impact on market is, you should make money by implementing your strategies. I think its good for short term but not for long term.
By Kaushalyarajsinh Chudasama, M.Sc student, Middlesex University  | 05 15 2010 10:41:03 +0000
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rumour market can work in crises period as market is falling day by day not every part of world,but still we an make hope and start re-working on some product market where expectation are highbut risk certainity is  also there


By mustafa , Sales Executive/Officer, Banz Trading and Contracting  | 05 14 2010 16:04:14 +0000
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Yes you are right Ms.Sheetal.

The rumor market can not create a big impact, but only a hype. Ultimately the truth will come to the light.


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 07 04 2010 08:53:37 +0000
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THANK YOU SHEETAL. RUMOUR WILL ONLY AGGRAVATE THE SITUATION AS IT PASSES THRO VARIOUS PEOPLE FROM DIFFERENT WALKS OF LIFE WITH VARYING UNDERSTANDING AND COMMUNICATION SKILLS.TRUTH ALWAYS TRUIMPHS.THOUGH DELAYED NOW.
By s.baalu , Consultant, XYZ LTD  | 05 20 2010 07:00:13 +0000
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The rumor market whether during a crisis period or during an opportunity only aims to create confusion and nobody benefits from the rumor market other than the members who aim to exploit the confusion for their personal gains........
By Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.  | 05 17 2010 05:47:04 +0000
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short term gain but long term bad impression in the mind of customers.


By Santosh Kumar Mohanty, Civil Engineer-Municipal, Sambalpur University  | 05 16 2010 13:09:08 +0000
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it is short term tactic,the brand stays longer for quality,durability.
By Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer  | 05 16 2010 04:10:59 +0000
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I agree - only rumour unsupported by concrete info mand facts can only cause a temporary uncertainity about the truth.

Sooner or later the facts will surface and this will lead to loss of credibility that may be permanant!
By Rajib Bose, Top Mgmt Manager/Sr. Manager, Sigma Consultants P Ltd  | 05 16 2010 03:41:49 +0000
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it is nt necessary that rumour mkt can work in crises period bcz the rumour can help only at sme time cnt let urs company cme to a saturated position
By aditi gupta, MBA/PGDM student, pimr,ips  | 05 15 2010 16:01:34 +0000
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I think you are right Sheetal. Rumour market can't work in crises period. Intially it may help in some cases, but for long term it is not workable. It may sometime came as a boomrang. But you can't stop anybody from spreading rumours, as the decision may came from managment & in this situation you have to just obey the given orders/task/work.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 05 15 2010 13:39:15 +0000
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rumors can do anythink during recession in market. it can boost a doomed firm or make the good image of high profile firm to drop to ground. so any company should spread romours in proper way and at right time to protect itself from being sucked up during recession period
By abhishek paul, Designer Trainee, pennar industries ltd., patancheru, medak dist., hyderabad  | 05 15 2010 12:37:29 +0000
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No, not in the long run and may ultimately lead to the downfall except that there may be immediate visible changes by playing on the fears of an uncertain market.
By David , Parts Manager, Ferrari/Maserati Spa and Bentley UK  | 05 15 2010 12:11:28 +0000
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see it depends upon the situation as its not safe for the brand but somtimes it works well. specially for the guys in sales but it should not be in practice and no for long run.
By deepak chourasia, Sales/BD Manager, Samsung Electronics  | 05 15 2010 11:24:43 +0000
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If some body try rumor market it will not help under any way on the contarary the brand may go to oblivilion. There are such cases in India I dont want to go into details.
By Rathin Deb, Freelance Retail Consultant  | 05 15 2010 10:58:35 +0000
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it spoils reputation only
By HEMANT VERMA, Marketing and Branding, NAVNEET PUBLICATION INDIA LTD.  | 05 14 2010 16:50:08 +0000
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