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Sachin turns down record liquor ad offer - Are companies wasting money on ads?

Created by : Abhayaman Singh, Lecturer, BIT  | 12 11 2010 07:54:47 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : India(Markets)
Keywords : sachin tops the ad list sachin liquor ad sachin breaks record liquor ad
Activity:  268 views;  last activity : 12 13 2010 06:19:00 +0000

Hi friends,

I read this news today and want to share it with you. Kindly share you thoughts on this issue.... 

True to his promise and character, Indian cricketing legend Sachin Tendulkar has refused a mega offer to endorse a liquor brand. ...


Are companies wasting money on ads ?
  
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Yes sachin has shown a fine example by not endorsing. Liquor definitely spoils the society sooner or later.The worst part is that our indian governments are endorsing it by giving lisence and allowing the people to consume legally.At least it is good to see such kind of personality stand tall and loud if they can motivate some people away from liquor.
By shaik , QA&QC-Executive, Carton Print packaging company  | 12 12 2010 17:10:32 +0000
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For any company there is need of Marketing but now adays there is overdose of it. I dont think that there is need of these kinds of ads because people buy what they want they are choosy of any kind of Material.....They cant buy if any celebrity add the product........
By Kevadkar Mangesh Daji, Lecturer, Universal College Of Engineering and Reserch,Pune  | 12 12 2010 06:01:05 +0000
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This news item generated more eyeballs for the product, much more than the endorsement would have really generated! They achieved their target without paying a penny! Liquor barons sponsor all sorts of sports - sports are meant for healthy personalities and are supposed to be health-conscious people! These people fuel the young minds too fast, therefore, advertisement of any substance that leads to degeneration of health, as a conscious citizen of this country, should avoid,a Sachin did! Dhoni is in a hurry, as his position is always in danger,a every cricketer in India is firing, creating a lasting impression - Gambhir is the glaring example!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 12 12 2010 04:23:12 +0000
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still not because still Sachin is playing will making world record after retirement it will be possible
By M.B.MALANI , MBA/PGDM student, R.R.INSTITUTE OF MANAGEMENT BANGALORE  | 12 11 2010 08:52:54 +0000
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Its good to see Sachin breaking the record ever. But is there a need to spend such huge amounts on endorsements. Companies are wasting money big time. Can utilize it in a better way is my opinion....  Share you thoughts too.... 
By Abhayaman Singh, Lecturer, BIT  | 12 11 2010 07:57:42 +0000
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i think celebrity endorsement is not a waste of money until the product/ service is compatible with the celebrity. i could not find it relevance when mannapuram Gold has endorsed akshay kumar to promote its financial product. at the same time LUX is the best example of celebrity endorsement. today the market is very much cluttered, so celebrities are the best means of enhancing brand recall.
By biswajeet khuntia, MBA/PGDM student, siva sivani institute of management  | 12 13 2010 06:19:00 +0000
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very correct sachin is one of the great personalities of the world sachin has done a great job .and i do'nt think so companies are wasting their money because without creating an image of the product in the eyes of the customer company cannot do successful marketing
By sushanttomar , Relationship manager at india bulss  | 12 12 2010 14:47:57 +0000
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They have a great job advertising themselves by advertising Sachin's unwillingness to endorse their product And deary don't u think Sachin has also done a great job branding himself through this one action?
By Rashmi Sharma, CEO/MD/Director, AQumen- Empowered Solutions: Human Resources (HR) Consulting  | 12 12 2010 04:11:49 +0000
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Hi friends, I read this news today and want to share it with you. Kindly share you thoughts on this issue....  True to his promise and character, Indian cricketing legend Sachin Tendulkar has refused a mega offer to endorse a liquor brand. ......
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