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Topic : Sales Promotion
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Sales/Promotions Executives - Preferably Girls. Why not Boys?

Created by : Arpan Seth, Customer Executive, Varun Beverages Ltd. (PEPSI)  | 11 09 2009 08:41:43 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : sales promotion girls
Activity:  1092 views;  last activity : 04 16 2012 01:46:23 +0000

To highlight the brand why there will be at least a Girl with brand promoting T-Shirt. Why not Boys? Are they not capable of getting consumer attraction? Within a team or sole, the performance of a boy compared to a girl is better and even if it is target oriented then Boys are the best seller. But still a girl is required. Why? Is is the sex which is sold or the product?

  
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Girls - Essential Vs Girls - Optional
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When we place a girl for promotion we must keep in mind that the girl is not the product but the product to be sold by the girl. So if a boy can bring better result we must replace girl with boy. But if in a group one girl can bring more consumers closer then that should be optional. If we put girls only then we may run in lose of sale as well as money. Sales/Promotion should be plroduct oriented. 
By Arpan Seth, Customer Executive, Varun Beverages Ltd. (PEPSI)  11 09 2009 08:41:43 +0000
References :
Sales Promotion To Make Show GirlsSales promotions or term it as sales and promotion, together makes one. These promotions include quite a lot of communication activities that would help in adding value or advantage to the customers, retailers and wholesalers and others ...http://autospg.blogspot.com/
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Because, they are more expressive and communicate well.
By Chandra shekhar, Technical Writer/Quality Assurance, CMMI 3 Software Company, Hyderabad  | 09 10 2011 06:47:08 +0000
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First of all sales has nothing to do with gender, Sales is purely an interpersonal skill of an individual. One should realize that sales and marketing can never be learnt or thought in any business school or course, It is truly an individual quality. Hence I feel One should opt for an individual with great presence of mind and extraordinary marketing skill over considering gender for the position..
By Asgar , Retail Manager, HP  | 01 27 2011 17:40:51 +0000
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Its age old tradition, Men melt and grab the bait, so most of the time the promo works for u.
By Ashok Chandrasekar, Unit Manager, Khimji Ramdas LLC Oman  | 12 18 2010 06:08:57 +0000
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I agree with Jignesh and would like to add point that it also have good look
By M.B.MALANI , MBA/PGDM student, R.R.INSTITUTE OF MANAGEMENT BANGALORE  | 12 18 2010 04:17:11 +0000
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Girls have good fluency
By Jignesh , MBA/PGDM student, Bangalore University  | 12 17 2010 15:55:25 +0000
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sales mean selling the product to customers so it required convincing power. Looking to convincing power of girls is girls have good, patient and personality so it better effect on the customers perception .
By M.B.MALANI , MBA/PGDM student, R.R.INSTITUTE OF MANAGEMENT BANGALORE  | 12 17 2010 15:12:51 +0000
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What ever your product qualities may be, if you are using a girl as a sales promotion agent (Executive or Model), you are adding one more quality to it. Glittering Packaging. The product will look more attravtive.
By Rajesh Kumar Shah, Accounts Manager Piplani Sweets  | 12 17 2010 14:16:44 +0000
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cause we think girls are good pos that boys............
By parveen kumar, Retail Store Manager, Adidas  | 10 16 2010 09:36:17 +0000
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A GENDER NEUTRAL APPROACH IS ALWAYS BETTER IN VIEW OF THE FACT THE BRAND POWER AND THE CORPORATE IMAGE CANNOT BE RELEGATED TO A SECOND POSITION.BUT THE SALES APPEAL AND RESULTS VARY WIDELY.IT IS FOR THE TOP MANAGEMENT TO ASCERTAIN A STRENGTH AND APPROPRIATELY CHANNELIZE ENERGIES FOR A BETTER MILEAGE OF ACHIEVING THE CORPORATE GOALS.P.M.N.KRISHNAN
By p.m.n.krishnan , ADMINISTRATION, NGO TRUST  | 09 05 2011 13:58:06 +0000
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Depends upon the Product and what research is done....
By Satwinder Singh, Program Manager, Confidential  | 09 05 2011 06:18:28 +0000
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It can be anyone with good appearence,communication,good undersanding, convincing ability and respoinsiveness.Either a Girl or Boy who doesnt have these qualities not suggestible for Marketing Profession.
By Bhavani Jaladi, Senior Executive - HR, NALSOFT (P) LTD  | 12 18 2010 06:46:09 +0000
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But the use of girl is like product by many ad agencies & model girls also aware of it.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 12 16 2010 14:49:48 +0000
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The day Men-Woman ratio become equal as far as earnings is concerned in a family then you will see Guys too . At the moment Men are earning and are having a higher say in purchasing power, hence the market is wanting to concentrate the marketing effort on influencing Men. And being a Man , you know whats the easiest way to attract attention.


By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 10 16 2010 07:31:18 +0000
Argue for "Girls - Essential"
Argue for "Girls - Optional"
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