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BattleGround for Sales Professionals

 
Created by : Niraj S Kakkad, Manager - Investments  | 11 04 2010 11:07:45 +0000
Industry : Management & Strategy ConsultingFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  271 views;  last activity : 11 07 2010 13:38:42 +0000

In most of the Sales driven organizations the KRA s of the sales team are bent towards numbers, bottom lines, revenue etc, and rarely are stories of quality sales, customer delight, etc rewarded unless backed by heavy volumes. This forces the sales team to cut corners and become so much number driven that service levels take a hit.  Should management change their attitude towards this  trend in Sales. Should quality of sales be given more weightage then quantity of sales.

 
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Sales Quantity Vs Sales Quality
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Across industries we come across sales professionals who admit to have forced a sale only to add a number to the board without conviction that the product sold is of value to the customer. This is spoiling the market and also bringing disrepute to a salesman's profession.  Sales team members close a deal and move to the next without actually following up whether the client is totally satisfied with the sale, customers are left without any support to iron out post purchase dissonance, thanks to this number game and needless to say after a point a sales guy cannot be blamed as he is just doing his job to survive the competition. However I strongly believe that this trend ought to see a reversal, the life time value of a cmr can be enhanced if seamless service is made available by the sales RM to the client and perfect hand holding is done, and for this due credit goes to the RM, even if the RM  closes 2 deals less in the long run a Quality Sale would be more profitable. Its important that the sales team be motivated and encouraged to look at quality sales as  a happy customer  will lead to a happy company and a happy company will ensure happy employees.


By Niraj S Kakkad, Manager - Investments  11 04 2010 11:07:45 +0000
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its obvious, sales quantity from company point of view, personally for sales person its quality which determines his stay in industry.so its either
By Shridhar Chandru, Business Developement Manager, ERP Consulting Company  | 11 07 2010 13:38:42 +0000
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For the Sales Department, selling the quantity given is the job. They need not look for the quality. It is some others job. If course, it is the job of other component in the supply chain, I believe
By Srinivas suravajhala, Asst. Manager.  | 11 04 2010 11:48:19 +0000
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As things stand Quality in so may things including human beings` attitude has taken a back seat.No wonder sales is also giving priority to numbers
By s.baalu , Consultant, XYZ LTD  | 11 04 2010 11:38:57 +0000
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What is the point in making a sale and the thing comes back into the office after a week?? its pure sales quality that matters. Always keep in mind that 80% of business is from 20% of customers.
By Bharath Iyer, Project Manager, Photon Infotech  | 11 04 2010 11:43:03 +0000
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