Dear Deepak:
We don't need to sacrifice or compromise growth / development, but look at what real growth / development is ...
Look at my ideas here on dates 2nd, 3rd and 4th Feb 2009 (http://green.ndtv.com/commentlistings.aspx?sb=yes&&stid=3)
Sustainable development, real action in environment up-gradation..
Benefits Galore (enormous)
* Better quality of life for all according to merit
* Overall balanced growth & holistic growth
* Shared and sustained growth
* Minimal pollution and environmental damage
* Cleaner and greener development, business & manufacturing processes
* new options for transfer of purchasing power from those who are impacting natural resources to those who are conserving them...>>>
* business opportunity, because it creates value with minimal impact and least effort in tune with nature...
* sustainability makes market work for the poor, „improves the quality of life“, enhances natural capital resources and creates sustained and shared growth...>>>
* the business agenda for sustainability is substantiated by the enormous reduction in the consumption of natural resources, reduction in the impact on nature and providing new cleaner products and services...
There is need to focus on overall, holistic and larger & balanced growth of organization which serves its higher purpose of social, business, nature-ecological-environment and sustainable development which are more lasting, permanent and the roots grow more & more strong leading to more and more fruitful growth of the organization !
CEOs often give little importance to values and culture .... This is very true as most of my past 30 years of experience corroborates the same and here comes the challenge. Although, I have already tried in the past without much success, the values and culture, there is need to promote :
a) Excellent Performance culture
b) Creativity culture, which I found sadly & abysmally non-existent (and I suffered greatly because of the same)
c) Sustainable development culture which includes socio-cultural and environmental concerns and responsibilities
d) Quality & process concerns for better and better quality of products, Health, training, motivation, individually focused problem resolution of each working member of the organization including MD, chairman to helper worker. This will help in building trust and developing a culture of trusteeship, where every worker is trustee as well as part - owner