Should brands preach?

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Nothing wrong if brands preach morality. If Tata Sky is able to come up with an ad campaign that targets the population who are interested in pornography (mostly the youth population). Youth are the ones who are the decision makers at home and decides what to buy and what not to in terms of technology. Teaching moral values with this technique is a way to go.
By Dayanand Deshpande, Senior Consultant, Ernst & Young 01 08 2009 08:46:28 +0000

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I don't need moral policing, do u?
By Viktor Stephen, COO, I Entrepreneur 01 06 2009 07:54:44 +0000

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Support "Yes" edit in rich text ... Submit Cancel Saving ... 0 0 Everything is fair for the brand success. By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd \| 12 06 2010 14:13:56 +0000 Edit \| Delete Support \| Oppose 0 0 Hi, This is Sahil from www.rupeemail.com - A unique marketing platform for organisations like yours who are looking to capture audience using internet as the medium. We are a local social e-commerce portal that connects service brands like yours to upscale, urban, transacting local audience in every city - and gives your brand a chance to showcase its USP and acquire new customers at 1/10th of traditional marketing cost (In fact at virtually zero costs) As a Digital Marketing Company we offer end to end marketing and research solutions for customer acquisition, retention. We have Over 3, 90, 000 users signed up at our portal and we have their consent to send them marketing and other relevant mailers. Our user base is growing on an average around 20,000 new users sign up every month. Each and every email that is sent to our user base is safe and is delivered in their inbox. As we comply with the CAN SPAM ACT we are safe and there is no spamming. Currently we send around 2 Million Commercial emails every month to our registered users. As the mail opening rates vary between 20- 30 %, the entire exercise is highly cost effective and assures great benefits to our advertisers. Also, our user base can be profiled based on various socio-economic and socio-demographic preferences of the advertiser and can be precisely targeted as per the needs e.g. if you wish to target Male Graduates residing in Delhi, having income above 1 Lac etc, we can do that. Further, we have run successful RupeeMail campaigns for Bindaas Bargain, Snapdeal, Khojguru, Inkfruit, Juxt Consult, Krea, Nokia, Bindaas Bargain, IMRB, Amazon.com, SKODA Autos, Reliance, TATA Indicom, TATA AIG, Lipton, Futurebazaar.com, Barclays Bank, ICICI Bank, Godrej Home Products, India Today Book Club, Yatra.com, Club Mahindra, ICICI Lombard General Insurance, in.com, Carazoo.com, Cleartrip.com, Mauritius Tourism Promotion Board and many more. I’ll look forward to hear from your end and will be most happy to answer any queries you have. Thanks and best Regards, Sahil Chopra Business Development Manager Rupee Mail Fax: (+91-11) 26511412 Mobile: (+91) 9899662259 Email: sahil.chopra@rupeemail.com By Sahil Chopra, BD Manager, Rupeemail - HCITEK Software Pvt LTD \| 04 01 2010 10:27:37 +0000 Edit \| Delete Support \| Oppose 0 0 Brand Management is done for said purpose only. When Brand is developed than it starts its own Marketing. Finally Brand becomes so healthy that is starts preaching for its quality,service, price etc.... By Diwan.Mohammed Talha.N, HR , ATLAS INDIA - CANADIAN CONSULTANCY SERVICES \| 03 25 2010 17:23:46 +0000 Edit \| Delete Support \| Oppose 1 0 Today when we see people loving brands, the preaching in direction of social ethics is welcome. However it should not be overdone!! By SANJEEV , Product Manager, GlaxoSmithKline \| 08 28 2009 19:36:52 +0000 Edit \| Delete Support \| Oppose 0 0 I also agree that brands should preach. It helps in better marketing... By Ramdas Pawar, Sales/BD Manager, Flex \| 08 27 2009 12:12:00 +0000 Edit \| Delete Support \| Oppose 1 0 Mr.Viktor, firstly I would like to know if you liked that ad or not ? Because I just love that when a young boy pops out saying “Yeh paap hai”. I just had a big smile on my face seeing that and planning to fool many with that website. This will surely spread a word and I am sure that Tata Sky has achieved what they wanted to. By Dipen Trivedi, Project Manager, 3i Infotech \| 01 08 2009 09:01:12 +0000 Edit \| Delete Support \| Oppose 0 0 Viktor, it is just a good marketing gimmick employed by Tata sky as there is so much brand clutter, & it will make them to stand different from other brands. And coming on to moral policing no one needs that but yes it is important for some one to reinforce now & then or else our generation & culture will be in jeopardy...... By Chandan Roy, Creative, J Walter Thompson \| 01 08 2009 08:32:01 +0000 Edit \| Delete Support \| Oppose	Support "No" edit in rich text ... Submit Cancel Saving ... 0 0 Hi, This is Sahil from www.rupeemail.com - A unique marketing platform for organisations like yours who are looking to capture audience using internet as the medium. We are a local social e-commerce portal that connects service brands like yours to upscale, urban, transacting local audience in every city - and gives your brand a chance to showcase its USP and acquire new customers at 1/10th of traditional marketing cost (In fact at virtually zero costs) As a Digital Marketing Company we offer end to end marketing and research solutions for customer acquisition, retention. We have Over 3, 90, 000 users signed up at our portal and we have their consent to send them marketing and other relevant mailers. Our user base is growing on an average around 20,000 new users sign up every month. Each and every email that is sent to our user base is safe and is delivered in their inbox. As we comply with the CAN SPAM ACT we are safe and there is no spamming. Currently we send around 2 Million Commercial emails every month to our registered users. As the mail opening rates vary between 20- 30 %, the entire exercise is highly cost effective and assures great benefits to our advertisers. Also, our user base can be profiled based on various socio-economic and socio-demographic preferences of the advertiser and can be precisely targeted as per the needs e.g. if you wish to target Male Graduates residing in Delhi, having income above 1 Lac etc, we can do that. Further, we have run successful RupeeMail campaigns for Bindaas Bargain, Snapdeal, Khojguru, Inkfruit, Juxt Consult, Krea, Nokia, Bindaas Bargain, IMRB, Amazon.com, SKODA Autos, Reliance, TATA Indicom, TATA AIG, Lipton, Futurebazaar.com, Barclays Bank, ICICI Bank, Godrej Home Products, India Today Book Club, Yatra.com, Club Mahindra, ICICI Lombard General Insurance, in.com, Carazoo.com, Cleartrip.com, Mauritius Tourism Promotion Board and many more. I’ll look forward to hear from your end and will be most happy to answer any queries you have. Thanks and best Regards, Sahil Chopra Business Development Manager Rupee Mail Fax: (+91-11) 26511412 Mobile: (+91) 9899662259 Email: sahil.chopra@rupeemail.com By Sahil Chopra, BD Manager, Rupeemail - HCITEK Software Pvt LTD \| 04 01 2010 10:27:41 +0000 Edit \| Delete Support \| Oppose 0 0 Noways,when they dont shy away from back biting competitors in mean ways..whr is the quest of saanskars...iz a way to justify thr mean money making tricks .. By SUMEET DIKSHIT, Real Estate Transactions & Advisory, Real Estate \| 10 06 2009 18:23:29 +0000 Edit \| Delete Support \| Oppose 0 0 I agree with Mr. Gurminder. The kind of things TATA SKY is doing is really illegal. It is not giving the proper service of the money they are charging. We, common public should complain about this organisation to the Indian Jurisdiction... By Sonam Kapoor, Software Developer, IBM \| 10 05 2009 06:45:53 +0000 Edit \| Delete Support \| Oppose 2 0 Actually going beyond the topic of Moral policing , whether it is needed or not. I think what TATA Sky is doing is Legally wrong. They are providing certain service to their customers for which money has been paid by their customers and when customers want to access the concerned service , they are getting some stupid message , which leaves a bad taste in your mouth. In countries like USA where consumers are very informed about their rights , somebody could have taken TATA Sky to court for what they are doing . This sort of behaviour is not at all expected of any professional organisation. By gurminder dhir, Associate Vice President ( Marketing), ISMT Ltd. \| 10 04 2009 16:10:32 +0000 Edit \| Delete Support \| Oppose 1 0 Brands and brand campaign managers don't have a major moral authority whereby they can preach morality to the masses. Tata Sky advt was somewhat humorous and did not take its moral preaching seriously which is why it was tolerable. If the advt was truly preaching it would not make the situations look satirical. By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance \| 08 27 2009 05:32:57 +0000 Edit \| Delete Support \| Oppose
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Should brands preach?

	Should brands preach? Created by : Viktor Stephen, COO, I Entrepreneur \| 01 06 2009 07:54:44 +0000 Industry : Advertising/PR/MR/Events Keywords : brands sex morality preaching Activity: 1281 views; last activity : 12 06 2010 14:13:56 +0000 Should brands preach morality, what is right or wrong?Tata Sky, a direct-to-home service provider, uses AdultDost.com to promote its value-added service called Actve Darshan, which enables live 'darshan' from various temples such as Shirdi Sai Baba, SiddhiVinayak, ISKCON and Kashi Vishwanath. AdultDost.com promises a basket of offerings for Indians seeking adult content on the Internet. Whenever the user clicks to search for a partner or tries to check the profile of any of the existing users, a new webpage opens to show a young boy and a callout popup saying, “Yeh paap hai”. It then proceeds to deliver the brand message: “Ghar pe Tata Sky lao, achhe sanskaar pao”. The campaign was conceptualised and executed by Media2Win, a Mumbai based interactive agency. Krishna Kumar, chief executive officer, Media2Win, points out that the website is meant to fool people, cash in on the tendency of the youth to watch pornography on the Internet and then put forward the thought about the Actve Darshan service, rather than sell the service directly. Kumar says, “Although watching porn is a popular activity on the Internet, Indian traditions consider watching pornography contrary to 'achhe sanskaar' (good moral values). It is generally believed that if a person follows a spiritual path, he will inculcate positive traits and attitudes. The idea is to teach people by example and the website has created a situation in which people are caught off guard. Then, the spiritual path is depicted by telling them that if they want to acquire 'achhe sanskaar', they should watch Active Darshan.” So, now brands like Tata Sky will be the new moral police?