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Should google share revenues with news publishers?

Created by : Smita Dalvi, Sales/BD Manager, Hewlett-Packard  | 11 16 2009 12:44:57 +0000
Industry : InternetFunctional Area : New Technologies(Technology)
Keywords : google revenues case rupert murdoch bingo newscorp paid websites
Activity:  166 views;  last activity : 07 06 2010 20:18:09 +0000

Rupert Murdoch has started a heated debate on Google’s policy of not sharing revenues with news publishers. Their argument is simple if Google is making billions by providing links to their content then they ought to get a pie of those Ad dollars. He has even cautioned Google for removing links from its search engine if they don’t meet their demands.

Seo-Search-Engine-Promotion-1

NewsCorp has almost made a rule to sell their ‘Content is King’ argument to Google,Bing or whatever search engine they could find to pay hefty fees. There is also a news that Microsoft is even willing to forge a Content deal in a desperation move to beat Google’s monopoly in search engine war.

search engine dynamics

This could perhaps start an epic business war with social networks & Media publishers on one side pressurizing search engines to pay or else forfeit their rights to Index.

So friends, according to you, should google share its revenues with news publishers?

  
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they shoudl start sharing the same with media agencies of repute. To evaluate Media agencies google should have proper evaluation criteria and based on approved appointed agency they should share revenues. Even today many Media agencies offer paid clicks on google and charge the client. This will help both Google and clients to increase the reach of various content.
By hari trivedi, president and business associates, Naaptol online retail pvt. ltd and ANM soft tech.  11 17 2009 05:31:25 +0000
 
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No search engine could earn even normal profits forget super-normal if they start to cough up money just to index links. NewsCorp must also understand that charging search engine for content can be viable in short term but it will be suicidal for even publishers as any downturn in search engine revenues would see direct assault on their Ad-rates. Even the publishing business has become very dynamic as even exclusive news loose their importance in few hours in a industry mirroring news headlines.

But still, if it publishers really want to protect their datas, they can put a firewall around their content and get listed in Google News if they show the landing users the same preview content it shows to Google News Index bot. Google is even ready to help big publishers in putting micro-payment solution on their site as it thought of doing few month ago .
By sumitra dutta, Consultant, XYZ  11 16 2009 12:51:59 +0000
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I pay for keeping the site up . So you pay for linking to me.
By Rajeev Narayana Iyer, Project Lead, Hewlett Packard  | 11 18 2009 08:58:30 +0000
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ya i will support  for this i was herd that matter ..........
By deepak giri, 2d & 3d Animation, picasso animation  | 11 16 2009 13:32:12 +0000
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Microsoft should perhaps know that if it signs any such content deal then it would also be changing the search engine dynamics forever and would send all of us in pre dot com era where content was sold at exorbitantly high prices. Any attempt to thwart Google’s monopoly would only worsen the case for whole search engine business because other big media publishers would not sit in the offing and can try to snatch money from Microsoft and even perhaps from Google. Also, NewsCorp is nowhere wrong in asking money fromn Microsoft. If somebody is publishing information about my company, they should take permission from me first no matter I charge some money from them in return. Thats business etiquette.
By Smita Dalvi, Sales/BD Manager, Hewlett-Packard  | 11 16 2009 12:44:57 +0000
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why should they, it is afterall their own brainchild, os let them enjoy!
By jaideep khanduja, Head of the Department - QA and Project Management, Confidential  | 11 17 2009 04:03:06 +0000
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