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Should lifestyle advertising like tobacco and alcohol be banned??

Created by : Venkata Subbaiah, Sr Sub Editor/Sr Reporter, TOI  | 08 21 2008 12:55:13 +0000
Industry : PublishingFunctional Area : Branding(Sales & Marketing)
Keywords : Alcohol Banned Lifestyle Advertising Tobacco
Activity:  1036 views;  last activity : 07 06 2010 20:18:09 +0000
When tobacco companies sell cigarettes, they are selling two main things. First, there is the physical product itself, the most important component of which is nicotine. Second, there is “imagery,” the intangible life-style characteristics created by marketing. Should lifestyle marketing be curtailed when it comes to products like tobacco and alcohol?
  
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I think that lifestyle advertising especially for products like tobacco an alcohol can stimulate nonsmokers to start, perhaps earlier than would otherwise be the case.Advertisements portray energetic and happy young people, often engaging in athletic, healthy activities. Teenagers want to be like the people in tobacco ads,. Banning such advertising is a good decision
By Venkata Subbaiah, Sr Sub Editor/Sr Reporter, TOI  | 08 21 2008 12:55:13 +0000
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Well i dont think there is any conclusive proof that people smoke because of exposure to cigarette ads and tobacco promotional items. Although ads may have an effect on an individual's cigarette brand preference, advertising does not necessarily convince people to start smoking
By Chandan Roy, Creative, J Walter Thompson  | 08 21 2008 12:57:12 +0000
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