should pharmaceutical company provide costly gift to DRs.?

I agree with the all people who have supported this part of the argument. In the current market scenario it is seen that doctors are given hefty gifts ranging from house hold items to laptops and foreign trips. As if this has become a trend in promoting the medicines. This is unethical as this impedes the fair competition between different players in the market. The startup and small pharmaceutical companies are struggling to make their position in the market as they cant stand the big players in the market. And what more gradually the result is even these companies though small follow the line of giving gifts to doctors. Ultimately this affects the common man. In the country like India there are many people who cannot afford the medicines prescribed by the doctors. Obviously higher the prescribed medicine higher the gift/bribe. But bringing the change in the whole system is quite difficult. The big pharmaceutical companies should understand that a fair chance should be given even to small companies as the quality can be maintained as well with the affordable price.