Shubh Arambh - Will Cadbury Replace Traditional Sweets??

I dont see any reason why it should ! Our recipe's have a lot of variety and something like a chocolate cant replace it easily.

It should not be allowed to. Indian domestic players of sweets like Haldiram's etc should foil the market foray.

Cadburys is a very strong international and also an Indian chocolate brand. It is trying to garner a share of the Shubh Arambh segment by coming out with innovative schemes and advertisements.

However, it may be an uphill battle to increase the market share as compared to traditional sweets. Two factors go against Cadburys in this aspect - Price and taste. The Indian sweets are priced lower and the taste is unique to the Indian market. Cadburys may have to innovate further to penetrate the market. However, as it has deep pockets and a lot of staying power, in the long term future, it may be able to garner some market share at the expense of the Indian sweets.

A case in point - Kellog's is a $13 billion company (2008) with rapid growth in India. Indian breakfast cereal market is around Rs. 400 crores (2010) and Kellogg has about 70%+ market share (2009). The cereal market did not exist before Kelloggs entered the Indian Market about fifteen years ago. Now, the kids are asking for Chocos and working professionals are wanting corn flakes. It may take a generation to change the mindset and Kellogg’s is now focusing on young adults. People over 30-35 years may not like it, but the money making, ultra busy, modern youth is what Kellogg's is aiming for and surprisingly it is seeing some success.

As regards a price increase, Kellogg's India has not increased the price of any of its products since 2005 despite a significant increase in input costs and inflationary pressures. They have absorbed the cost increase and delivered the benefit to the consumer. In 2010, they took a marginal 1.5 per cent price increase to offset some of the inflationary pressures. They are also focusing on maintaining low prices for their products.

Hence, for the short term, the Indian sweets do not have to worry but in the long term it is going to be a worry unless the Indian sweets come up with their own set of innovations to ward off the challenges from a worthy and hard working Cadburys.....

Thanks for the referral, Natteraja....

No. It will not replace. The sweets would remain visible although through automated manufacturing and not the traditional methods. So,the traditional way our sweets used to be prepared would of course change. 

Thanks Mr Arikrishnan.

In my opinion our traditional sweets can not be replaced by cadbury. Despite the strong market penetration by the Cadbury and the good sales volumes, it can not set aside the consumption of our traditional sweets. Both differ in their own ways in consumption pattern.

Thanks for the referral Mr.Jayant Vishnu.

NO.however the ad was nicely pictured,but it cant replace the sweets.

yes definately it will make more potential for cadbury market by this ad.

Very difficult to change,convention,tradition and practices infused in blood.

The tradition of sweets is here for years. Chocolates are more like pass time eatable or moreso also a gift for the children , as considered very strongly by consumers. therefore, any chocolate for that matter will never be able to simply replace sweets especially on occassions that mark high importance of festivals , religion, ceremonies and other important events like havans and marriages. Yes, ofcourse, they have already done well on the chocolate gifting on Rakshabandhan, Bhai Dooj, friendship day.

Cadburys's been around for as long as U remember, & is syonymous with chocolate in India.

Has it ever overtaken traditional sweets?

Cadburys ads , moreover, have always been heartstring touching ... this is just another good ad,

Cadburys is here 2 stay, & so are traditional sweets

AAAAAAAAAND ! Foodies r very happy 4 it!

:)

WILL DENIMS REPLACE SAREES IN MARRAIGES ?          NO

Same is with CHOCOLATES. Indian Mindset & Society is very SET & FIXED in its pattern of thinking.

Everything is categorised & put off in Sections. Traditional Sweets are for all Traditional INDIAN FUNCTIONS & RITUALS... while anything FIRANG, can well have Chocolates. Be it a BIRTHDAY PARTY OR ANNIVERSARY & so on...

YES... THERE IS ONE WAY !

CAMOUFLAGE... Let the inside be of Chocolate & the Outside be a LADDU. Maybe CADBURY'S will have to use this route to be a part of SHUBH ARAMBH.

SUBHU ARAMB, NO DOUBT IS QUITE CAPTIVATING AND IT GOES WELL ALONG WITH THE AD.  YOUNG ONES  MAY TRY TO COPY & PASTE FOR JUST FUN BUT NOT FAMILIES WHO BELIEVE IN TRADITION AND ITS CUSTOMARY VALUE. LET US APPRECIATE THE PERSON /  RESPONSIBLE FOR THIS INNOVATIVE IDEA. THE POSITIVE SIDE  IS EVEN I ENJOYED  

you rightly said Mr.Jayant Vishnu atleast in India it cannot replace traditional sweets.