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Topic : Future prospects of Online sales
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"Skoda associated with CarWale.com for online sales: Will this type of association promote online car sales?

Created by : Mridula Maity, Product Development Manager, Rugel  | 10 22 2009 10:26:20 +0000
Industry : AutomobileFunctional Area : Business Models(Strategy & Execution)
Keywords : online promote association car sales
Activity:  478 views;  last activity : 12 06 2010 14:45:42 +0000

In every sector sales are moving online along with the new technology. So car sales sector are also trying to exploit this new sales trend.There are many websites like CarWale.com,cardekho.com,cartradeindia.com etc which do online car sales. And many car companies are seeking the help of these types of websites for promoting their online sales. will this increase number of car sales?

  
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There is a definite increase in the practice of customers getting into online sites to read reviews, opinions before going into a purchase process of a product. So these kind of sites will have a sizeable impact on the actual sale generated. Though the percentage of conversion will be on the lower side - it will help the car manufacturers communicate and understand the market sentiments and deliver better products
By Balaji Nagarajan, Sr Manager Marketing Services, Congruent Solutions Private Ltd  10 23 2009 05:53:35 +0000
 
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carwale or no car wale :: skoda sells & will sell ::

skoda is built like a T-55 tank . Rash drivers of my clan are totally safe in it ::::

if it's a car ;; it has to be a skoda ;;

P.S:: politicians , bureaucrats , ceos , brats should travel via skoda ( there life is precious )
By Ajay Ziz, Dy. Registrar,, University of Jammu  10 23 2009 06:16:59 +0000
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yes ofcource for eg:-i dont have so much time to go to the showroom and collect all the details i just click on my laptop and till it opens i do other pending work and you are collectinginformation also sampathgopal(managing director) zealbiz international
By sampath kumar, acting managing director, zealbiz international  | 10 27 2009 17:36:22 +0000
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This will work. Just see the market for which skoda is targetting. Higher middile clas & higher class customer. Customers in this class are very net savy or some staff will do it for them.

Technical Data is more clear on line then visual display at sale point.

Their marketing strategy is good.

 
By Mani Kant Mishra, SBU/Profit Center Head, FOR CLOSEED GROUP  | 10 27 2009 13:53:17 +0000
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Of course it will, by getting knowledge online, the customer will get to know about each and every detail about the car online. They need not roam around the showroom again and again to get more knowledge about the car. They can also chose from a variety of cars for which they needn't go to the showroom. Thus I believe online selling of cars will be very successful and this merging will definitely promote online car sales...
By Sonam Kapoor, Software Developer, IBM  | 10 27 2009 06:08:23 +0000
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Yes I agree this will increase awareness about the cars Tech Specs and so will it influence the buyers to check for cars online before they actually visit a showroom to buy one.
By Nikhil More, Sales Executive/Officer, None  | 10 27 2009 02:31:32 +0000
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I think this will increase car sales since these process of car sales online will help the customer in knowing about each and every details of the car for which he need not roam around the showroom repeatedly...
By Kailash Sharma, Product Development Manager, Force Motors  | 10 23 2009 06:45:12 +0000
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I think it will be accepted by the car customers and it would increase the car sales. Here customers will get a chance to conduct market research and compare prices, connect with finance and insurance companies and receive premium service at their doorstep. Customers will be attracted by this as this will save their time and money. And car companies can exploit this situation by doing more business on online.
By Mridula Maity, Product Development Manager, Rugel  | 10 22 2009 11:24:54 +0000
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It will not work for Skoda.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 12 06 2010 14:45:41 +0000
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tieing up for sales promotion will not help skoda in any way, skoda has gained a bad reputation for fairly expensive parts and servicing(service costs same as benz) and have quite a few cases where the customers where cheated by skoda dealer. Skoda firstly need an Image make over rather than pushing sales
By Sarabjeet Singh Johar, BMS student, Mumbai University  | 09 19 2010 19:00:31 +0000
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There are products which most of the customers would like to have 'touch and feel experience' ,Car is one among them.There are customers with brand loyalty, but still most of the automobile customers would like to do demo,test drive & etc., in order to find (maintenance,pickup,mileage,safety & etc.) the suitable cars for them and for their family.

Skoda's tieup will definitely improves their visibility of the products and its features to the customers, it can be taken as a good marketing tool.
By GNANAPRASAD VP, DY.Mgr-sales, ASHOKLEYLAND LTD.,  | 10 31 2009 10:59:12 +0000
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I don't think it will increase online car sales. Majority of Indian car buying population prefer to see the car in front of their eyes before buying it. They need to feel it by test drive and after becoming satisfied only they buy. So, merely by getting information online, they won't get the feeling which they can get by practically handling it. Thus I think this merging won't make any increase in online car sales...
By Kriti Das, HR Manager, ANZ Information Technology  | 10 27 2009 06:13:03 +0000
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a car has to be felt , touched , sensed raved about , test driven before a decision ;;

 a screen is a screen with what you call pixels  ( virtual sensing is no sensing bro )

real touch reqd....
By Ajay Ziz, Dy. Registrar,, University of Jammu  | 10 23 2009 06:57:02 +0000
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I don't think every customers will go for online purchase of cars because they have to do a test drive before they buy and they are more satisfied when they go and see car in show room. Before getting others opinion on online sites first they have to create their own opinion.
By Sudhish Chatterjee, Product Development Manager, Motors  | 10 22 2009 13:51:07 +0000
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