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SMS Marketing for MF

Created by : Amit Ganguly, Project Lead, CISCO  | 02 25 2009 03:47:05 +0000
Industry : Communications and NetworkingFunctional Area : India(Markets)
Keywords : mf sms marketing
Activity:  278 views;  last activity : 07 06 2010 20:18:09 +0000

How would SMS marketing for Mutual Fund stands for: Good or Bad?

  
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well it helps th companies. only those persons who r not intersted ignore such mssgs but they cannot be allured even by other means. but for those who actually need MF this is the best possible adv. method.
By Sujeet Pillai, Team Leader -(Technical), MGM's CET  02 28 2009 18:11:24 +0000
 
Arguments in: "SMS Marketing for MF"
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The first experiment of UTI with Dabballawas was successful and it is now also trying to do it through SMS I think this may also work out.
By Priyanka Nath, Project Manager, Wipro technologies  | 02 25 2009 03:50:39 +0000
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In my opinion it would have more reach to its customers, there are many potential customers which it could not reach through direct marketing no those customers could also be captured.
By Amit Ganguly, Project Lead, CISCO  | 02 25 2009 03:47:05 +0000
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There are many cusotmers who get irritated by SMS and if this medium would be used for MF it can create a negative impact on customers in terms of service.
By Avijit Sarkar, Project Lead, Alcatel-Lucent  | 02 25 2009 03:49:04 +0000
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