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Topic : Social media marketing
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Marketing & Branding

 

Social Media for "Mid-Size B2B" Company: An expense OR Investment?

Created by : Nishchal Khetarpal, Client Servicing/Key Account Manager, HCL America Inc  | 11 10 2010 16:12:16 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Digital marketing(Sales & Marketing)
Keywords : social media mid-size; social media b2b; social media; mid-size b2b marketing; social media marketing
Activity:  512 views;  last activity : 11 04 2011 05:10:36 +0000

Social Media is an Expense for Midsize B2B company

 -          Social Media has everything to do with reaching out to the "mass audience". Would a B2B company really be interested in reaching out to "Masses"?

-          Platforms like Facebook, Twitter, and LinkedIn cater to customers of customer for a B2B company. Are there mature channels/platforms for B2B communications?

-          Social Media of-course requires investment in terms of time and money. Should mid-size company bother itself investing in such channel for communication? What about returns?

 

Social Media is an Investment for Midsize B2B company

-          Companies like Oracle, Cisco and other large scale companies are using it effectively. What is stopping Mid-Size companies if they able to put laser point focus on their small audience?

-          After-all it’s Social Media. Even B2B audience falls under social ecosystem.

-          Everything is not investment. Utilizing all channels is also important. For a B2B company that plays of high margins compared to B2C, one deal attracted by social media channel can make the case and also make up for the investments.

  
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Social media is fit just for social interaction to waste idle time or to exchange knowledge and views. In fact social media is an expensive hype for not only for mid-sized b2b company, but also b2b giants.
By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  11 11 2010 12:27:49 +0000
 
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The Trend is now changing. B2B companies are now reaching out to the customers of customer. Closely look at the branding done by Intel with "Intel Inside" punch line. Intel categorizes itself as B2B company because it sells to HPs, Dells and Apple's of the world. Intel Inside is the branding meant to create a demand that will get triggered from customers of customers and not just direct customers! This is an unobserved revolution.

Social Media undoubtedly is a big step in such branding and creating a reach.
By Nishchal Khetarpal, Client Servicing/Key Account Manager, HCL America Inc  11 11 2010 16:12:04 +0000
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It really confusion, its expense Or investment??? Social media is almost 'FREE' so its 'FREE OF COST INVESTMENT' : ) for anyone B2B business, everyone should adopt it, because everyone can do it. Now everyone is connecting with online communities, of course your to be prospect is also online. with social media, you can earn for you for your B2B...its really profitable & strong tool to promote your business 2 business................
By Hari , Brand Identity, MarCom Designer  | 11 28 2010 17:30:02 +0000
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For a B2B company, it is more a expense and can be taken up by companies which have cash surplus which they can afford to squander. Social media helps brand recognition which is a sort of indirect marketing and improves the employee morale who are working in the company. Also it helps for fund capitalisation when the company is going for a IPO or is listed in the secondary market. Therefore it is like to two edged sword which cuts on both sides.
By Karthik Sai Sundaram, Senior Project Engineer, Qatar Petroleum  | 11 12 2010 18:15:55 +0000
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For a mid sized B2B organisation , arguably , resources would be limited and hence rpioritisation becomes the key to marketing spends. In the short term , reaching to the immediate customer through focussed approach is priority. Over time , as primary level acceptance grows , alternatives need to be accordingly planned. Also , the size and business objective of a mid sized organisation changes with time , and a mid sized organisation in B2B may become a big B2B , where again the marketing game plan gets amended. Finally , the nature of core competencies and product categories decide whether pure engineering products , or applied engineering end products are being serviced by you. Therein , is the other facet of enhancement and change in ,marketing life cycle. All in all , for a mid sized start up , only focussed media catering to primary customer is the better approach.
By Vivek Kumar Gupta, Director Sales and Marketing, Aeroto Boldrocchi India Pvt. Ltd  | 11 12 2010 04:14:32 +0000
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I think it is an expense. Since mid companies are not much popular nor owes a brand identity. So using social media and reaching out mass crowd will not benefit the company.

So an expense !!!                                
By Vinay , Product Development Executive, Heads & Brains Consultants Pvt Ltd  | 11 11 2010 12:10:11 +0000
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I believe a carefully drafted strategy could be an answer to define Social Media as an Investment given the complex of audience. However, it's also true that we haven't seen any major success in B2B world, especially in mid-size markets.
By Nishchal Khetarpal, Client Servicing/Key Account Manager, HCL America Inc  | 11 11 2010 03:37:08 +0000
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Social Media is never an expense because it is the cheapest and cost effective way of marketing today. It doesnt even cost 1/10 of the the expense involved in other marketing methods. Best advantage of social media marketing is that there is no other method so cheap to increase your brand visibility. Regards, Anna George Web Analyst Nichepro Technologies http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 11 04 2011 05:10:36 +0000
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Social Media is never an expense because it is the cheapest and cost effective way of marketing today. It doesnt even cost 1/10 of the the expense involved in other marketing methods. Best advantage of social media marketing is that there is no other method so cheap to increase your brand visibility. Regards, Anna George Web Analyst Nichepro Technologies http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 11 04 2011 05:09:31 +0000
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Social Media is never an expense because it is the cheapest and cost effective way of marketing today. It doesnt even cost 1/10 of the the expense involved in other marketing methods. Best advantage of social media marketing is that there is no other method so cheap to increase your brand visibility. Regards, Anna George Web Analyst Nichepro Technologies http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 11 04 2011 05:02:52 +0000
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it is indeed an investment
By Shampa Bose, copywriting and designing, Love ads agency  | 11 15 2010 04:06:39 +0000
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The relative nascence of social media marketing is both a challenge and an opportunity. On one hand marketers cannot afford to underestimate the power and potential of this vast and global phenomenon. At the same time, they simply cannot trow away money at social media and hope they hit the jackpot.

Like any online endeavor, social media marketing needs measurement to excel. However, certain characteristics of social media marketing and the "soft" cultivation of brand and reputation defies quantifiable measurement by basic, off-the-shelf marketing tools.

Three things B2B Marketers can do to get the ball rolling with social media:

  1. Establish a Listening Program.
  2. Give to get with Content.
  3. Leverage Social Media Marketing campaign tools
By Viktor Stephen, COO, I Entrepreneur  | 11 12 2010 03:00:36 +0000
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