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Topic : Software Development Methodologies
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Created by : Sunil S Chiplunkar, General Manager - Marketing & Training, Juggat Pharma, Pharma Div of Jagdale Ind Ltd., Bangalore  | 04 09 2009 09:11:25 +0000
Industry : PharmaceuticalsFunctional Area : Application Software(Technology)
Activity:  1014 views;  last activity : 07 06 2010 20:18:09 +0000

The software based concept is given below:

Let us say Cipla the largest pharma company in the retail Indian pharma market (& some partner companies for this software project) provide a particular software package (as described below) to a prescriber. The uniqueness of this software package is that it provides help only when the doctor prescribes at least one Cipla/partner company brand (since the software package is gifted by Cipla/partner companies):

Imagine the following clinical situation -

a) A patient is diagnosed as having worm infestation
b) The doctor types Bendex in the window
c) Immediately the software becomes active and other windows pop up
d) These new windows provide various inputs that are relevant to the doctor with reference to Bendex
e) One window provides pharmacodynamics, pharmacokinetics, drug interactions, ADRs and dosage guidelines including for specific indications like neurocysticercosis, cystic hydatid disease, and strongyloidiasis (for which Bendex can be prescribed)
f) Another window informs the doctor regarding aspects like possible micronutrient deficiencies related to this brand or patient condition, for eg., worm infestations often cause anemia. The window can auto suggest to check if the patient is looking slightly pale. Hence, the window reminds this fact to the doctor, and autosuggests a Cipla brand of haematinic. If the doctor feels this is a useful suggestion, he or she will click on this haematinic brand and it gets included in the Rx (prescription) (which is a window on the screen).  Similarly the doctor can print out a related patient information leaflet too.

 
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Software aided prescribing will improve patient outcomes Vs Software aided prescribing will only increase patient burden
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Yes infact this software aided prescribing will improve prescription, as soon as the doctor enters the drug, he will be getting all those conditions about the patient and the stages of the infection or the disease, so with that data he can precisely give the dosage and if there are any alternative he can suggest that to the patient, with this there is precise prescription happening and a proper medication....with this it will improve patient more than ever..


By Ujwal Chana, Project Lead, Polaris Software  04 09 2009 15:17:07 +0000
 
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yes it can facilitate the prediction of how cases are likely to be decided, prescribe decisions that should be reached in such cases, and help administrate more efficiently the court process. It can also help doctors to perform administrative tasks, such as rationally assigning judges or other personnel to cases, and by sequencing cases to reduce the time consumed by each case.....


By Ratnakar Naik, General Practitioner, Apollo Group  | 04 09 2009 15:35:29 +0000
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A doctor is a professional for whom his image with patients and in the medical community matters. Hence, he or she will exercise personal thinking and not get carried away by the prompting from commercial pharma marketers. A doctor will titrate to his or her clinical experience and follow a ethical construct to make his/her prescribing practice best for his patients. So software aided prescribing will avoid iatrogenic medical problems (ie., problems caused by medicines prescribed or due to doctors), improve patient outcomes, and enhance the doctors' practice.  Software aided prescribing will strengthen evidence based prescribing. Software aided prescribing will also help in making prescribing or clinical practice contemporary.  It will also help pharma marketers understand the market better and provide value added offerings. 


By Sunil S Chiplunkar, General Manager - Marketing & Training, Juggat Pharma, Pharma Div of Jagdale Ind Ltd., Bangalore  | 04 09 2009 09:11:25 +0000
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