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Topic : Why startups fail at marketing?
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Start-ups V/S Established

Created by : Veena Gupta, Analyst, Blackstone Group  | 02 04 2010 12:14:02 +0000
Industry : Start-upsFunctional Area : Talent Management(People Management)
Keywords : employee organization startup employer a start-ups mnc's multinationals established companies
Activity:  340 views;  last activity : 07 06 2010 20:18:09 +0000

With the economy on the path to recovery, it's raining jobs at major tech firms. However, this is having an adverse effect on startups, who are facing the challenge of getting right candidates as well as retaining them. Over the past year, startups were able to cash in on the slump in the job market but things are not looking rosy now.

With major IT players on  a hiring spree and also giving more than 50% interms of appraisals this year, Employees are starting to desert start ups which gave them chance when there was nothing around, and when things are looking good again one is leaving.

But don't you think one would have learned many things in a start up than working in a established company. So what do you think people is this the right move by employees like, leaving startups? I mean which would be better for an employee, to work in a startup or work in an established company? share your views on this.

  
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Start-ups Vs Established co's
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I think this is not the right move as such, there are things which are more important than just monetary benefits, in a start up environment one will learn many things, by working in a startup, a person will get more responsibilities, and enjoy better visibility, which will pay off in the long run. But who are we kidding though many may agree upon that this is the wrong move, but at the end of the day money talks and that is how it is, I feel sorry for the startups who struggle to get the right talent which is required for them in the initial stages. And I would suggest that one should work in startup first and then move on to a bigger company which  will give him complete knowledge of how things work and also will have more knowledge than others interms of his work and what will be expected out of them. So I would prefer a start-up than established company.
By Veena Gupta, Analyst, Blackstone Group  02 04 2010 12:33:21 +0000
 
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It is a challenge enticing an employee to join a start-up, specifically if he has been working for some "Big" names. Its imperative that during the initial screening the HR person identifies the "interest" of the candidation during screening and validation.

Further, in my experience I have seen that individuals with less than 6 years experience are driven by material factors whereas those with 6+ are looking for more enhancement on role and responsibility. Its important that the HR person pitch the USPs (Unique Selling Point) of working for a start up and present the opportunities available to the individual. The benefits, work culture, environment, work responsibility are the other parameters which should be appealing to the individual.

Also its important to establish & maintain a rapport with the candidate from the point of hiring and selection till he joins. The work & practices followed at the current organization should then be the key for retention.
By ravindra shrivastava, Information Systems(MIS)-Manager, iifs pvt ltd  | 03 30 2010 04:47:23 +0000
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Well.. Its the choice an employee has to make. Yes generally startups are not attractive in terms of money but very attractive in terms of challenges and engagement. Im sure there are people who still prefer career than money. But in strength employees atleast at the start of their career prefer money. Serveral reasons for it. It could be peer pressure, society issues etc. unfortunately in india, when an employee goes back home and tells his friends and family that he works for startup, they feel he is incapable to get into bigger company hence chosen startup. Thats the bad state of our country.

But i still strongly recommend employees to concentrate on career not money. You will struggle but you will be the leader.
By Sanjeeva Reddy Bora, Chief Executive, tekMunk Software Solutions Pvt Ltd  | 02 04 2010 13:14:22 +0000
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I would bet on established cos at this time, even though I believe that start-up is the best place to learn and grow. but given the market condition, it is best to play safe. A few Indian compnaies had actually undergone losses during this time, while startups just collapsed.

Look from an employee's side, right only an established firm will promise better salary, brand name and as they themselves have crunched team, the employee would learn multi-tasking. so go for an established player rather start-up
By Akanksha Prasad, Sr. correspondent  | 03 11 2010 20:11:46 +0000
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Start ups are usually an idea, a business idea ....which needs to honed and modulated...it is an idea which needs to winged..

It is not every one,s up of tea..Also new employee or job seeker can first get well established in a job and if get tired or has earned enough by keeping away few golden eggs in secured Nest ...should venture into  start ups...
By suchita Ambardekar, Director on Board, Vir Rubber Products Pvt Ltd, Vir auto enterprises Pvt Ltd  | 02 06 2010 17:27:26 +0000
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Gain the necessary experience first!! Hone those skills and then take the risks to leap!! Thanks for the referral.
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 02 06 2010 05:46:06 +0000
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Have we forgotten the last year's recession? Thousands of employees lost their jobs and only those were able to sustain themselves who had monitory back ups. I mean, start ups teaches us many things but we shouldn't forget learning takes time and what if something wrong happens and we don't have monitary backups? Will we eat the knowledge and the experience we have acquired? Nobody can deny that at the end of the day, money counts and also, while changing the job, the brandname of the past jobs adds value in the resume? So why not to take a big job in the beginning only if we get it? If we are unable to get any big break, then starting career through a small company may be called as reasonable.
By Nikhil Jain, Senior Consultant, Hewitt Associates  | 02 04 2010 13:20:03 +0000
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