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Strategy prefernce

Created by : Arnab Sen, Media Planning, Mudra Communications  | 11 26 2008 08:22:28 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : Strategy PREFERNCE Strategy Preference
Activity:  311 views;  last activity : 07 06 2010 20:18:09 +0000
While going global with a brand what strategy should you think would be more appropriate: Keeping a global brand or Think global act local.
  
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Keeping a global brand Vs Think global act local
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Arguments in: "Strategy prefernce"
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I would go with keeping a global brand. This technique would actually give you economies of scale so I think it would more appropriate.
By Arnab Sen, Media Planning, Mudra Communications  | 11 26 2008 08:22:28 +0000
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Don't you think Pizza hut, Mc Donald's are doing great by applying this strategy. If they would have though of economies of scale then I think they would have ruined their business.
By Venugopal K, PR & Media Relations Manager, Ogilvy & Mather  | 11 26 2008 08:27:23 +0000
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I think it would not be good to say here economies of scale as to when your brand did not capture consumers awareness pattern then what would be the advantage of the brand itself.
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 11 26 2008 08:25:34 +0000
Argue for "Keeping a global brand"
Argue for "Think global act local"
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