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Suzuki- Volkswagen Tie Up - will it increase the market share of the German car giant??

Created by : James Masih, Product/Brand Manager, FedEx  | 09 28 2010 10:49:38 +0000
Industry : AutomobileFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : volkswagen suzuki german market tie up
Activity:  209 views;  last activity : 09 29 2010 16:23:12 +0000

Volkswagen India chief Mueller has gone on record to say that the company is looking at capturing an 8% market share in the next 3-4 years when the Indian car market is expected to reach 3 million.

So, will this tie work out??

  
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this can set up a stage for the merger of Volkswagen & maruthi Vs this can prove costly for Maruthi
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I think to certain extend, they can join hands with Maruthi. This can gradually, develop an informal inroad to gain market in India. Though, Suzuki is well known but, still in India, vehicles are identified as Maruthi. The same formula can work-out for Volkswegen. It's all depend on their Market strategy. Technology is always, shared mutually by Industry to out-do others in making good business. When we look at it , from this angle, this may be a prelude & pave preliminary ways to gain insight into indian markets.
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 09 29 2010 16:23:12 +0000
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Maruthi is all set to swallow the Volkswagen baby. This can only end up in the merger of Volkswagen with Maruthi.
By James Masih, Product/Brand Manager, FedEx  | 09 28 2010 10:49:38 +0000
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Sorry James I don't agree with you on this. Volkswagen has other cars in the stable like skoda and audi they are in different league altogether. Hence the question of merger do not  take place.
By Rathin Deb, Freelance Retail Consultant  | 09 28 2010 11:13:19 +0000
Argue for "this can set up a stage for the merger of Volkswagen & maruthi"
Argue for "this can prove costly for Maruthi"
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