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Tactical "Timeout" in IPL is driven completely and totally for commercial objectives ?

Created by : Saswati Biswas, Product Development Manager, Tata Motors  | 04 17 2009 06:01:22 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Sports(Personal Interests)
Keywords : cricket ipl 2 ipl marketing ipl business ipl 2009 ipl match ipl cricket ipl schedule ipl players ipl news ipl inida business ipl
Activity:  478 views;  last activity : 07 06 2010 20:18:09 +0000

The timings of the second edition of the Indian Premier League (IPL) matches, have been extended by 15 minutes. The IPL matches will now last three-and-a-quarter hours instead of three hours.The IPL is planning to market the added time as an 'innovation' by calling it a tactical 'time out' with each innings now coming to a halt for seven-and-a-half minutes after 10 overs.

  
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The reality now is that cricket is a highly commercial entity. There is big money in cricket today, and much of is emanating from India. The organisers are not only aiming to provide a fantastic spectacle for the spectators, but they are also there to maximise the revenues for the game. You can't fault them on that. The problem they have is, because of the shortened version of the game the number of ad breaks are less as compared to the one-dayers and Tests. So they are trying to get more airtime for more commercial ads to be placed which is perfectly fine.
By James Masih, Product/Brand Manager, FedEx  04 20 2009 06:40:35 +0000
 
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100%. And why not?? The matches are being beamed LIVE in the privacy of my living room!! Its business after all for all concerned. The importance should not be unduly attached to it at all!!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 04 20 2009 07:10:05 +0000
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One of the nice things about Twenty20 is, you have a quick break between the innings, and it all happens so quickly. Now with the time-out scenario you have got to fill that with some stuff: so you will have ad breaks, you can do a bit of quick analysis. This is still in a trial phase, and I'm all for things when you are looking to improve entertainment. It is just another chance to advertise. It is not great. But money makes things go at the end of the day and money makes IPL run, too.So even if it is introduced entirely for commercial purpose there is no harm because money is needed to run the game and if by extending the game 15 minutes more the organisers are getting money then its surely a good way to go.
By Yash Singh, Coresspondent, Star  | 04 20 2009 06:38:42 +0000
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I m with you Saswati , Tactical "timeout" is completely driven for commercial purpose, The seven-and-a-half minute break will see the stadium crowd entertained by a live band who are also highly paid one
By Mohit Aggarwal, Sales/BD Manager, Oracle  | 04 17 2009 07:31:25 +0000
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According to me it is a move that is driven completely and totally by commercial objectives.As we know that this time IPL is shifted in South Africa,so,many of Indian audience will watch match on television.The seven-and-a-half minute break ,the television audiences will watch advertisement,in those minutes which will be sold commercially .

What do you say guys?
By Saswati Biswas, Product Development Manager, Tata Motors  | 04 17 2009 06:01:22 +0000
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No, I don't think so , tactical "timeout"is an innovation where in each innings now coming to a halt for seven-and-a-half minutes after 10 overs.In those minutes teams can take drinks and discuss the tactics & strategies to be followed .
By Sasi Dash, Art Director/Sr Art Director, U TV  | 04 17 2009 07:04:13 +0000
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