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Talking 'Volkswagon' ad - Is it an effective strategy??

Created by : Jayant Vishnu, Art Director/Sr Art Director, Creative  | 09 22 2010 08:06:14 +0000
Industry : AutomobileFunctional Area : Branding(Sales & Marketing)
Keywords : branding brand cars ads automobiles volkswagen vento volkswagen india volkswagon india talking 'volkswagon' ad
Activity:  588 views;  last activity : 07 22 2011 09:14:43 +0000

Volkswagen’s advertisement for its Vento sedan has become the talk of the town, literally and figuratively. On Tuesday, readers of The Times of India in Mumbai, Delhi, Bangalore, Pune and Chennai woke up to the surprise of their newspaper ‘speaking’ to them about the Vento, the first ever advertising campaign of this type in the world.

So, frnds is it an effective strategy??

  
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Top Argument
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I am happy to see that some one has come with this innovative advertisement idea that has not been applied yet. It has already created lot of buzz and even my servant now comes to know that there is a car company who gifted radio with the news paper. Right now we are discussing this on this portal and so much is being discussed over so many other portals as well, that itself shows the level of curiosity this ad campaign has created. Also I read somewhere that after this campaign there is significant increase in the queries for the car.

However, I also think that an ad campaign should be highly optimized and you should know whom your are targeting. But this campaign is something like killing a mosquito with road roller.
By Manish Chauhan, Asst. Manager- eMarketing, Vinove Software & Services  09 24 2010 08:21:13 +0000
 
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I don't think it will have a much impact. Agreed that it is innovative way to promote your product but see your target market. 1/3 rd of population in metros are youth who come in search for a job. They don't have to buy a Volkswagon to survive. Moreover...if was an attempt to create an awareness then I think there were much cheaper ways to target the right customers.

The ad is just a hype....
By Jayant Vishnu, Art Director/Sr Art Director, Creative  09 22 2010 08:06:14 +0000
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@Munshi Quite Funny :) You must start writing imaginary stories..you can earn even more than what JK Rowling earned with her imaginary Harry Potter series. 


By Manish Chauhan, Asst. Manager- eMarketing, Vinove Software & Services  | 07 22 2011 08:17:38 +0000
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Yes, because it’s first of its kind.

And its surely effective strategy, because my Times of India was roaming in my neighborhood. The promotion has surely worked for Brand Volkswagen & Das Auto, instead of just its new kid VENTO. Every time I hear the Brand Name, it’s ad in TOI makes a trip in my mind. What a sheer piece of creativity it is?

A new blend of advertisement, Audio & print.
By JOGINDER SINGH CHANDNANI, CSS (Customer Service Specialist), Infiniti Retail  | 11 04 2010 06:55:09 +0000
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This was really nice add..and people came to know about the indigenity of Volkswagen..
By Mohommad Azharuddin, Engineer, Atlas Copco  | 09 29 2010 15:03:28 +0000
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YES... ANY ADVERTISNG CAMPAIGN, WHICH PLEASANTLY SURPRISES A VIEWER OR A READER... IS 100 % SUCCESSFUL  !

The Volkswagon Ad Campaign has done it all across the country. Tha 'Talking Newspaper' has been the Talk of the Town & any campaign which can Do this, has a HUGE RECALL VALUE.

The Brains behind this campaign have done a superb job in concieving it & Congrats to the Production & Execution Teams for doing it so well.  
By Naushad H.L., Creative Director, MAD COMMUNICATION  | 09 23 2010 07:37:08 +0000
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It caught attention ....whic is the main aim of an ad . In that way it was an effective strategy.In fact I also kept the paper aside so that I could show it to my kids ...definately would have worked for them
By Smita Sharma, HR Manager-Recruitments Atoms Consultants-Executive Search Agency  | 09 23 2010 06:38:43 +0000
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Yes, the voiceover was excellent, very appealing visually and to the ears!!!
By neha singh, Content Editor, Avestia Corp  | 09 22 2010 17:08:21 +0000
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Thanks Jayant. Yes it is an effective strategy. For this product it might not be suitable. But strategy wise it is certainly a good strategy.
By Aditya Sharma, Insurance Advisor/Analyst, LIC OF INDIA, ICICI LOMBARD  | 09 22 2010 14:44:34 +0000
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Yes it has created an impact both visual and audio and for the first time the

use has been done creatively though we have similar spaeaking birthday cards.

this will be effective only when you are too sure about the product,here in this

case is volkswagen.Jayant ji is it volkswagen or volkswagon?

 
By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 09 22 2010 08:48:38 +0000
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@Chauhan - Truth is bitter. What was the need for you to post this here without asking your servant's permission?
By Munshi Ramchand, Retired  | 07 22 2011 09:21:39 +0000
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Yes this ad, I think, aims to create awareness & buzz in the segment.

Thanks Mr. Vishnu Jayant for the referral.

 
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 09 24 2010 17:47:43 +0000
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Smitha, Work for whom TOI or Volkswagon
By Hari Prasad, Software Developer, Credit Suisse Group  | 09 23 2010 06:56:19 +0000
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Smitha, Work for whom TOI or Volkswagon
By Hari Prasad, Software Developer, Credit Suisse Group  | 09 23 2010 06:53:49 +0000
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Also i think it created lot of buzz for TOI than car :-)
By Hari Prasad, Software Developer, Credit Suisse Group  | 09 23 2010 06:26:30 +0000
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It just waste of Money. It generated lot of buzz on new method employed rather than drawing attention on the product. Its clear indication of being over creative in designing the ad and losing the focus on the product being advertized
By Hari Prasad, Software Developer, Credit Suisse Group  | 09 23 2010 06:18:35 +0000
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In a country where people invest for tomorrow certainly its not an effective strategy. how many of us has money to buy a car every year and or a month or when it comes to real purchase we prefer the ongoing trend , we dare to try new models instead of we search for information through relatives and locals because we are going to invest a huge amount and range of Volkswagen's quite heavy for most of the Indian people. 


By Anudeep Khemariya, Sales Executive/Officer, Lebara Mobile Ltd  | 09 23 2010 03:53:55 +0000
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