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Topic : Super cars & New bikes in India
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Created by : Ashwin Arun Raut, Freelancer, Freelancer  | 09 09 2009 20:57:46 +0000
Industry : Automobile
Activity:  480 views;  last activity : 07 06 2010 20:18:09 +0000

Tata motors recently launched their luxury brands, Jaguar & Land Rover, in Indian market. Now Tata plans to bring the super luxury brands like Ferrari & Maserati, from Fiat's stable to India.

Is Indian market feasible for such cars or is this a serious mistake on Tata's part?

In India about 80%-85% of all the cars sold are small cars. The market is still not matured enough for such super luxurious cars.

The large sum of money required to bring such brand can be used to refine the existing range of vehicles in Tata brigade,which definitely need some in quality front.

 
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This may not be the best decision by Tata group. Vs This is a good business decision by Tata group.
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It is wise to sell what is bought. India is worlds small car hub, not just producing but also buying. Here 85% of all cars sold are small hatchbacks.

India neither has the infrasrtucture for Ferrari & Maserati nor will they be sold in enough numbers to make an impact. These cars will be limited to Mumbai, Delhi & some part of Punjab & Gujrat, etc.

The large sum of money required to bring such brand can be used to refine the existing range of vehicles in Tata brigade,which definitely need some in quality front.


By Ashwin Arun Raut, Freelancer, Freelancer  09 09 2009 20:57:46 +0000
 
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I would definatly say its a good move for the Indian Auto industries at international level but on otherside also very sure that tata may not make profit by investing here


By Lalan , Lead Technology Specialist, Ansys Software Pvt Ltd  09 12 2009 06:40:26 +0000
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tatas are real patriots and they let  profits suffer due to this REASON::

corus was a deal where timing was bad and patriotic fervour was more ::

look at our great Indian marwari Mr.Mittal( perfect timing when he acquired arcelor):;

( mittal is a businessman first and a patriot later unlike TATAS )

 

KUDOS TO PARSIS AND TATA FRATERNITY :: KEEP IT UP BROTHERS ::


By Ajay Ziz, Dy. Registrar,, University of Jammu  | 09 17 2009 05:40:47 +0000
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In comparision to the geographical spread, USA, Europe, USSR are huge land masses whereas India is a small mass of land. In this small mass, we already have the worlds second largest HUMAN population. In this land mass, we also have the third worlds largest economy and the most powerful military and space research strength.

In this land we plan to make FERRARI and Maseratti a success!! Keep it small and simple  new KISS principle!! :)) Need I say more?


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 09 12 2009 02:40:41 +0000
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Well, I won't say TATA's decision as wrong but I doubt how many cars it will be able to sell. The majority of our car buyers won't be able to afford these cars except a few handful of millionaires. I don't think TATA will be able to sell a huge amount of these cars in India right now...


By Kailash Sharma, Product Development Manager, Force Motors  | 09 10 2009 06:25:21 +0000
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I am not expressing my oinion for TATA alone

Decision to bring in more vehicles into Indian Market is not a good idea at all.We do not have the infrastructure to hold so many vehicles either running on the roads or parking on roads/houses.

The trend is now to invest on cars buy cars and use roads as garage area and then cry hoarseon bad infrastructure .I feel this is not a good trend set by citizens.We have to ask All vehicle manufacurers to give an idea on how to accommodate all their vehicles in moving status without congestion.

In the present trend we will end up with vehicles running at snails pace  bumper to bumper at snails pace even on highways(already it is evident on city roads)

Generally I feel that India cannot afford any more vehicles.It is very difficult and expensive business to buy car,aquire land( not available) for roads and build roads

Can idia afford additional Infrastructure to keep pace with addition of vehicles?Is it in the best interests on the nation?

Is that what constitute growth?


By Charles davison, Project Manager, Douglas OHI LLC  | 09 10 2009 05:16:52 +0000
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TRANSPORT FORMULA, VDF= WT*SPEED/HP FORMULA 1 600 TO 1200 KMPH 1600 HP/ 2400 CC SPEED=VDF*HP/WT= 2*1600/1= 3200 KMPH
By andyappan , TRANSPORT DESIGNER, ADROIT  | 10 20 2009 03:29:28 +0000
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TATA HAD ALWAYS SET A  BENCHMARK NO MATTER IF IT'S A ELECTRICITY SECTOR, MANAGEMENT SECTOR,

AUTO SECTOR, STEEL SECTOR

TATA IS CAPABLE OF TRYING NEW THINGS AND WITH ITS OWN FINANCE SERVICES ALSO AVAILABLE I HOPE THEY WILL BE ABLE TO INTERNATIONALY DEVELOP INDIAN AUTO SECTOR AREA

THE REAL QUESTION HERE IS ARE INDIAN ROADS READY FOR THESE CARS? 


By Sumit Kumar, B.Tech/B.E. FRESHER, S.D.D.I.E.T, Kurukshetra University  | 10 01 2009 16:44:27 +0000
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TATA want to develop its units all over the world in the mean time if same cars come in less prise people are willing to byu which creates growth.


By T.A.Phani shankar, G E T, Tata Autocomp Systems  | 09 17 2009 05:53:04 +0000
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THe asian countries represent the " BOTTOM OF PYRAMID". Though each country might have a very low market for products but if all asian nations are collectively put .... the numbers will be surprisingly very high. India is just a link & the distribution of these premium models need to be spread accross the ASIAN continent.


By santosh kumar, Marketing Manager, AUTOMOBILE  | 09 17 2009 05:11:27 +0000
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Yes , this is a good business decision , i would rather say strategy. As in the background of Technical business and its market , there is a small thing left unseen that is the ability to have the technology to sell. I feel TATA's interest in not just in super luxury car area but also to get the high end technologies under the bonnet to be used for commercial and small cars .. Fuel injeciton , active chasis were mechanical a luxury design in early rolls royce and others, so such transferable luxury facts to be introduced into small cars will be a high price and time consuming ...so i see it as more and more a step to drag and drop new technologies, design of equipment into the ever changing dynamic market of small cars. But nonetheless, i feel TATA should not jump start into this until a solid time period is decided to check up Electric car revolution, other wise it will all be a junk yard technology in India...its only my angst... however TATA should know better right ? , :P


By malikireddy , Controls systems Team Manager., VESTAS Wind Systems A/S.  | 09 16 2009 12:04:32 +0000
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There are several questions in the debate.

Feasibility of Ferrari &...... - Those are high-end cars. Major purchasers would be companies, the head offices located in metropolitan cities, mostly. HNIs may also opt for them. Since they are high-end cars, infrastructure is not a problem, these cars would run on metros - on priority.

Market maturity - I dont know. Dont know whether anybody knows it or not. Because - its like telling 'dont go to swim unless you know how to swim'. If its tested in Indian context, one would come to know about the tastes, likes-dislikes etc and then the maturity of market can be gauges. Tatas have go their own R&D wing and they might have done their homework and have decided.

The last query of the debate is really fantastic and really it is the real need of the car segment. Let Ferrari, Maserati, Jaguar and Landrover come to Indian roads. Let Tatas win or lose. This will deffinitely teach Tatas a lesson on quality front - through which existing Indian brands wouls improve on quality front - which is really required for our Indian market.

So, I firmly believe Tatas have done a great job.


By taranath joshi, DGM Operations, EOL,  | 09 12 2009 02:14:26 +0000
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It is a good decision.

Recession is everywhere. Foreign companies would try to sell the cars either directly or through other counterparts - in India. Tatas have come forward to do this. This would not only improve their tech-expertise, but also would add revenues in long term. If we look into the future, when recession would end, Tatas may be with 'No.1' crown in the WORLD.


By taranath joshi, DGM Operations, EOL,  | 09 10 2009 00:49:42 +0000
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