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Posted in Community : Innovation in Media
 

The Pros and Cons of Mass Media

Industry : Radio, TV & FilmsFunctional Area : Communication(Sales & Marketing)
Activity: 0 referals  522 views;  last activity : 2 days ago
A life without the presence of mass media would seem improbable for many, There are various effects of mass media on the society at large. Media tends to influence and it’s obvious, there are positive as well as negative influences of mass media. However, it also depends upon the way audiences perceive things. So you are Audiences to list negative and Positive Influences.......Well, one cannot blame a particular medium because of outside influences. Here, we shall take a look at such advantages and disadvantages of mass media.
 
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Well, Certain types of media have a loyal fan following. This would mean that an advertiser, publication or news channel would have a ready audience.We also have the latest news and information at the click of the mouse! The Internet is such a medium that it can give many options for the kind of information required.
By Anil Kumar Singh, Senior Consultant, GKC  | 7 months ago
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I could say the information reported may not be authentic from every angle. Hence, there may be a misinterpretation of a situation and also news can be manipulated to influence the minds of the audiences. For example:- a particular political party may manipulate reports in their favor, which would indicate the political control in the media....
By Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent  | 7 months ago
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