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Topic : New Pastures For Marketers - 2011
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Marketing & Branding

 
Created by : Virag Shah, Confidential  | 01 20 2011 07:42:43 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity:  1634 views;  last activity : 07 22 2011 01:45:26 +0000

The growth of facebook is too much high and no.1 social networking media. Facebook has already breaken market of orkut. Even twiter, blog are in 2nd and 3rd position. Whenever you talik abt. social media, facebook name will come first. The debate is regarding that facebook is use for an entertainment or advertisement.

Because, many advertisers are promote products on facebook. Normally People are avoiding advertisement on online while they are doing surfing, chating, communicating etc. To avoid tiredness, stress, People want entertainment, happiness, fresh during job or after job-business.

 
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Facebook for Entertainment Vs Facebook for Advertisement
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its a social networking site, where a individual can do amazing stuffs, connect to whoever one wants too. The purpose one uses it for depends on the individual using it. Use it for entertainment or advertisement but the beauty of facebook is that it can reveal one's character. Do you know in some countries employers checks, a candidates Facebook profile before calling the person for a interview. its much more than mere entertainment or advertisement, its a way of life now. For example i check my fb a/c before reading the newspapers in the morning and so do most of my friends, that's how important it has become.


By Satadru Shastri, Partner, Mukherjee & Shastri  02 09 2011 19:37:58 +0000
 
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I think earlier Facebook was just plain entertainment, but with 500 million users onboard...its facebook for advertisement and with relevant ads getting placed on facebook...I think facebook today is for advertisement with some good entertainment.
By Sonam Kapoor, Software Developer, IBM  01 20 2011 12:51:22 +0000
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In this context, I would say, in current scenario, after a hectic life style, every one want to interact with their friends apart from his business & collaterally everyone have dont time to call their friend and to know about their status. This is one of the best platform to be updated with all friends n relative in a cube.
By Kumar Prince, Corporate HR, Fujitsu Consulting India  | 07 21 2011 15:27:40 +0000
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Fcebook is for the entertainment because we people avoiding product advertisement on online, while we are doing surfing, chating, communicating for our entertainment. But we can say we advertise ourself as individual on facebook. I think more than 90% user of facebook used it for entertainment & 10% for advertisement.


By ALOK SHUKLA, Area Manager, Pearson Education Services Pvt. Ltd.  | 02 23 2011 15:45:10 +0000
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satadru ....can i have your contact info , i had sent you an email on this


By Chandrasekar Iyer, Business Analyst, Affinity Health  | 02 10 2011 00:16:39 +0000
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As per individual point of view we used it as entertainment purpose but unconsciously we advertise many things.
By Vinod kumar, MBA (Finance) student, Punjab College of Technical Education  | 01 23 2011 15:09:56 +0000
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At personal level yes it is for entertainmeent but seeking from professional perspective, it holds a lot of scope of business..
By devendra singh negi, Sales manager, Indiamart  | 01 23 2011 13:03:46 +0000
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facebook ia place for entertainment. I try it for business and 100% unsuccess.
By Jimmy Lalnunmawia, Chairman, NeLiCS  | 01 23 2011 07:33:39 +0000
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Facebook is good for Entertainment not for Advertisement, because most of the users on Facebook come to interact with friends and family. If they want to buy any product or service, they have to google it or use any other search engine, to find a specific website for the product or service. In Facebook, user dont have any option to look for a specific product's advertisement, He can get an add based on the Facebook system.
By Deepak Kakran, CEO & Founder, Empess Infosolutions  | 01 22 2011 23:33:16 +0000
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@melit..i m so agree with u.today out of 500 almost 250 millionpeople uses for entertainment..........can u believe this it is true.......
By Abhishek Pandey, B.Ed student, BRCM CET  | 01 22 2011 13:47:46 +0000
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i should say that users are more for entertainment..firstly the trend was upon orkut where people made a lot of friends..but now everyone started using facebook where one could find a lot of friends,,play lots of games,try lot of applications and so on..also the actors and actresses r upon facebook n not in orkut.
By melit deepthy thomas, MBA/PGDM student, Bharathiar University  | 01 22 2011 09:37:42 +0000
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its an enetertainment, showoff flyer always there on wall, bills r always there on walls WANTED KA
By rahul borgave, Freelancer, rtail sales  | 01 21 2011 15:45:30 +0000
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previously Facebook was for entertainment only but nowadays it has been used for advertisement also....
By himanshu gadkari, RETAIL STORE MANAGER(PUMA RETAIL LTD)  | 01 21 2011 15:19:47 +0000
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Main purpose of face book is entertainment. After seeing the success of Face book, companies started to use this as medium for advertisement .
By M Syam Sunder, mba student, Amrita school of business  | 01 21 2011 10:22:15 +0000
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yes these days facebook are not for only entertainment but it is a part of integrated marketing communication tool also and many companies are using it for there promotions
By anjani nandan, DR .K.N.MODI .INSTITUTE.OF ENGG AND TECHNOLOGY  | 01 21 2011 08:48:04 +0000
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we just use these kind of social networking site for refreshment to I van say that it is for entertainment
By prabhat kumar, Admin/Facilities Manager, self  | 01 21 2011 07:28:02 +0000
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For most of us, it's just entertainment. Percentages are still low to leverage to grow business.
By Kiran Joshi, Deputy General Manager IT  | 01 21 2011 06:23:07 +0000
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Facebook is basically an entertainment oriented networking channel. but in this world of commerce and business nothing is free from advertisements. Seethe TV entertainment channels which are full of ads. If we form the habit of mixing both only then we shall be free from the obsession.
By Kanti Mohan Pandit, CEO/MD/Director, Center- Business Intelligence & Forecasting Cal  | 01 21 2011 05:58:14 +0000
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Its very tough for me to answer as its been used frequently for entertainment as well as advertisement. But mostly, users browse it for entertainment.
By Anand Sharma, Monitoring the research funded by DIT, Department of Information Technology  | 01 21 2011 05:54:56 +0000
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yes its just for entertainment
By chetan chauhan, Product Development Executive, pharma machine manufacturing company  | 01 21 2011 03:17:17 +0000
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both but i think more for entertainment
By kansinghraghav , UI Developer, TimeRack Inc  | 01 20 2011 13:15:10 +0000
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Facebook is for both but most people use it for entertaining only
By Rajesh Kumar, CEO/MD/Director, Career Computer Axis  | 01 20 2011 10:09:54 +0000
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Facebook for an entertainment.People are happy while they are using - communicating on facebook.


By Virag Shah, Confidential  | 01 20 2011 07:42:43 +0000
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Facebook...today we youth can not imagin life without facebooks, applicaitions, chats etc. Initially when facebook was started, it was just a social networking website with some applications etc. I still remember when I was in 11th in year 2006 when i first saw facebook..it looked a boring and hard to understand website to me with very few Indians..and now facebook is a brand...everywhere and everyone have facebook in his/her life...from celebrities to common man...it is used as a status reflecting word in various advertisements of mobile, mobile services operators, automobiles etc.... Facebook is itself a place for advertisement with gurantee of high growth rate...and huge leads.... It has now became itself a new media of advertisements. From big MNCs to small businesses everyone want to advertise on facebook. It is also a nice platform to raise voice in support or against of any social, political, environmental, or economic issues... I think this monoploy of facebook is going to continue for atleast 5-8 years as google plus can not be trusted as it is too much of closed networking website.
By Gurpreet Singh, Team Associate, BA Continuum Solutions  | 07 22 2011 01:45:25 +0000
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Facebook is for the advertisement, because that is the business model of the website.

Let us realise that the entertainment side of FB is also geared towards advertisement. The entertainment value increases your frequency of visits -- so that advertisers can catch your attention when you visit.

 

In other words, the actual use of FB is to offer visitors' eyeballs to advertisers and entertainment is merely the bait that makes it possible (and helps FB's owner earn money).


By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 02 23 2011 09:42:05 +0000
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I think facebook is for advertisement to search a job or lost friend or prospective bride or groom
By pradhnya meshram, Sales Executive/Officer, Tata Communications Ltd  | 02 09 2011 18:30:36 +0000
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I think Facebook more or less use for Social Network, Which will further use for Advertising. AS you see tht within a 5 year Users of FACEBOOK is more than ORKUT users. More or less Facebook is best way to Entertain & Advertisement.
By Anuj Patel, Media Reseller, Webaroo Technologies India Pvt. Ltd.  | 02 09 2011 12:20:13 +0000
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A advertisement in disguise...
By dhiraj kumar, Freelance Journalist, none  | 02 02 2011 05:51:49 +0000
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I support your statement. Very correctly said.

Thanks for referral.


By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 01 24 2011 06:22:41 +0000
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I think in starting days face book is only for entertainment but now a days it grow higher and it is entertaining the advertisement
By prashanth , Sales/BD Manager, Vretail pvt ltd  | 01 22 2011 16:37:05 +0000
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Nowadays Facebook not only for entertainment but also great important for business.Every Businesses either small or big they are trying to advertise or promote there business and products through Facebook.Crating pages on Facebook and making Fans and lots more.Now Facebook No.1 company and social hub for there users. So Enjoy...
By Manish Kumar, Web Marketing, Cranberry Communiactions Pvt. Ltd.  | 01 22 2011 11:51:00 +0000
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Its Advertainment! That's the exact word! Social media connects people together so people can explore each others resources- be it for advertisement (B2C) or entertainment (C2C) or advertainment (B2B).
By Anantha Shayana. D, CTO/CIO, RAYSITI  | 01 22 2011 08:26:53 +0000
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People on Facebook:More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends.People spend over 700 billion minutes per month on Facebook Activity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events.Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Hence,i would conclude it is more on Advt. and less on Entertaiment.
By Dinesh Kumar Mahto, Software Developer, Aithent Technologies,Gurgaon  | 01 21 2011 15:44:56 +0000
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No doubt Sonam It is a Business proposition under the guise of Boasting entertainment,social networking,a platform for connecting friends,relatives & colleagues etc. which has become a high & passionate & fashionable amongst young adolescents.

Slowly it is becoming as FACE HOOK & giving rise to Obsessive Compulsion Disorders especially amongst young adolescents by wasting their precious time before the computer thereby generating good revenue to the site for their Advertisement Revenue generation.

Off-late its dis-advantage is more than advantage, which is Debatable.


By nagesh rao, Freelancer, Freelancer  | 01 21 2011 07:55:56 +0000
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I agree with Sonam facebook has become advertisment + entertainment.
By Wajid.Pathan , Enterprenuer (Designer /Developer/Supplier), Self Employed  | 01 21 2011 06:55:04 +0000
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ABSOLUTELY RIGHT ...!!  ITS THE FACT THAT THE PEOPLE ARE SO CLOSE TO EACH OTHER BY MEANS OF FB. THEY ARE GETTING ADDICTED TO IT . INSTEAD OF WATCHING MOVIE OR ANY OTHER ENTERTAINMENT THEY PREFER TO LOG ON FB.


By prasad shrotri, Design Engineer, DELIGHT DESIGN PROCESSES AND AUTOMATION  | 01 21 2011 06:35:02 +0000
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I think the growth of face book shows that it has more for business growth than for entertainment. Infact most of the business entities have link in face book follow up. That is a valid sign of the business proposition. Even the venture capitalist are ploughing more money to the facebook apart from IPO is anticipated for that venture. These things show certainly that FACEBOOK is not for entertainment at least now..
By Jayakumar Kapali, CTO/CIO, IndiaDirect  | 01 21 2011 06:17:10 +0000
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It was previously used purely for fun & Leisure time, but due to its increase in popularity of late has made him a tool for advertisement also. As we can already see so many ads popping up here n there in FB..!!!
By G Shravan Kumar, HR Executive, Win IT Pvt. Ltd.  | 01 21 2011 05:11:02 +0000
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It like asking is Television for Entertainment or Advertisement. Any platform which gathers a critical mass will eventually looked up to advertise by the advertisers. On the other hand if you take the entertainment part out it beats the core purpose of the platform which will result in loss of audience and hence the loss of advertisement. Thus though the entertainment will always precede, Advertisement will surely follow it.
By Rajeev Sharma, Project Manager, Times Internet Limited  | 01 21 2011 04:37:33 +0000
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Yes Sonam Face book today is for entertainment and advertisement. The others have lost out like orkut.


By Rathin Deb, Freelance Retail Consultant  | 01 21 2011 04:33:35 +0000
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The social net working site facebook was initiated  to exchange views and entertainment.The very shrewed person found the opportunity of  reaching out to millions of people without physically meeting face to face. This created advertisement and revenue to facebook and the business.

Thanks,Sonam for involving me.


By Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer  | 01 21 2011 04:12:57 +0000
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I am with you Sonam but upto some extent .... Now Facebook is the combination of Entertainment & Advertisement. I would like to highlight a very small thing here " What do u expect from a social networking website", Full entertainment ??? Not possible at all.

The motive behind creating any social networking site is to incerese the profit and advertisement is the most popular and effective way to gain the profit and popularity, so FB is doing.


By Mohd Ruhullah, SAP Administrator, Deloitte  | 01 21 2011 03:55:18 +0000
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Ya sonam , i agree with you. Earlier it was launched as a normal networking web site just for entertainment and such huge success was not expected. But its simplicity and flexibility atracted more users. If we think as bussiness or marketing point of view, companies took advantage of its popularity. So there are so many adds on facebook. The process got increased and now the picture is like it is not only a big social networking web site, but a very good place of market making too. We all know that after the success of every website, there is a large number of users. More people use the site for entertainment today then advertising. Its a fact. If we say that more people are just advertising on it only then the popularity will decrease rather increasing. But yes , a large bussiness communities are big part of web site users. But at core level entertainment is the thing that is responsible for the popularity of the site


By pooja , IT Faculty, ITFT College  | 01 20 2011 13:53:59 +0000
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Although Facebook claims to be social media and socializing is the main activity there, you cannot deny the fact that around the 1 billion dollar has been made by facebook with advertising alone. Companies that use Twitter and Facebook are more likely to generate new business. Social media is not about 'social' any more. It can only continue to exist if there is money to be made.
By Dennis Aries, Owner, Arkro IT  | 01 20 2011 13:25:28 +0000
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