Build your professional network on facebook via our app Go to app
 
<< Prev  4 of 6 in Topic  Next >>
Posted in Community :

Marketing & Branding

 
Created by : Amit Madhav, Senior Consultant, GKC  | 12 27 2008 11:21:29 +0000
Industry : Management & Strategy ConsultingFunctional Area : Getting Started(Entrepreneurship)
Activity:  663 views;  last activity : 07 06 2010 20:18:09 +0000
Can the tipping point of a brand be calculated?
 
Share
 
 
  Rate : 
 
 
Yes Vs No
2
 
 
 
 
1
1
1
Support   Support
Top Argument
1
0
It is like the testing the level where people can purchase the product. It depends on the segment whom you are targeting to. Consider the Levi's case where people are ready to pay Rs2000 for a denim jeans but the same trouser when tagged with wrangler they will not pay more than Rs 1500. It can be calculated by calculatingthe brand loyalty.
By Amit Madhav, Senior Consultant, GKC  12 27 2008 11:21:29 +0000
 
0
0
I think the word brand loyalty does not exist and secondly to what level you are going to stretch the customer to test once the realize then physical price would also be not paid by them.

By Jagbir Singh, Senior Consultant, Ernst & Young  | 12 27 2008 11:24:21 +0000
Leading recruitment firm
Leading recruitment firm
Viewers also viewed
After deciding on a property,the next big thing one does is to look for a good home loan. While...
 
371 referals 3 votes, 129 views
Tips for avoid sleepiness During the Day at work
 
371 referals 8 votes, 245 views
“In the spiritual world in India, there the ‘A-U-M’ is a very weighty word, used in the...
 
413 referals 6 comments, 72 views
more...  
Recent Knowledge (4)
WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT...
 
2 referals 2 arguments, 97 views
These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I...
 
3004 referals 23 arguments, 492 views
C vs B
 
0 referals 3 arguments, 51 views
more...  
More From Author
We all know it is cheap but will cheap is not all we need quality. After quality comes the cost.
Abhik I understand what you are saying but People need the work to be done and upto the time these acquired skills are working well no one is going to think about knowledge based skills.
Italian luxury sports car Ferrari will make its official debut in India soon with popular models such as California, 458 Italia, 599GTB Fiorano and the latest FF, with prices starting from Rs 2.2 crore onward. As the Auto industry is growing sat...
more...