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Marketing & Branding

 
Created by : Amit Madhav, Senior Consultant, GKC  | 12 27 2008 11:21:29 +0000
Industry : Management & Strategy ConsultingFunctional Area : Getting Started(Entrepreneurship)
Activity:  451 views;  last activity : 07 06 2010 20:18:09 +0000
Can the tipping point of a brand be calculated?
 
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It is like the testing the level where people can purchase the product. It depends on the segment whom you are targeting to. Consider the Levi's case where people are ready to pay Rs2000 for a denim jeans but the same trouser when tagged with wrangler they will not pay more than Rs 1500. It can be calculated by calculatingthe brand loyalty.
By Amit Madhav, Senior Consultant, GKC  12 27 2008 11:21:29 +0000
 
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I think the word brand loyalty does not exist and secondly to what level you are going to stretch the customer to test once the realize then physical price would also be not paid by them.

By Jagbir Singh, Senior Consultant, Ernst & Young  | 12 27 2008 11:24:21 +0000
Leading Executive Search Firm
Leading Executive Search Firm
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