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Today most doctors are educated by Medical represtatives

Created by : Charles davison, Project Manager, Douglas OHI LLC  | 10 08 2009 06:38:39 +0000
Industry : HospitalsFunctional Area : Health(Others)
Keywords : doctors pharmaceuticals medication prescription representatives
Activity:  533 views;  last activity : 07 06 2010 20:18:09 +0000

Doctors today Prescribe medicines as per the Medical representatives explanation on how to use the drug.and to whom it can be prescribed.

They are completely under the influence of the Pharmas resulting in Patients getting raw deal

  
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Doctors are under the influence of Pharmaceutical companies Vs Doctors are in constant touch with Medical journals and update
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Doctors commitment has come down today due to

Pressure from MNC pharmas-To sell their product to achieve targets and catch the market

Pressure from the Hospital -To Consult more patients for revenue generation

Pressure from within-To be affluent,start own business,recap the expenditure spent on studying

 Create more patients-To give medicines without proper indepth kn owledgeon the basis of research etc is as good as creating more patients with side effects.The doctors are so busy that t-ey do not go thru the medines leaflet which explains pharmacology,side effects and adverse combination of another drug.

Its is the pharma reps who have now become the Professors for these specialists .the reps themselves spill out what have been trained on each new drug that comed to the market all biased on selling rather than healing.

Its very rare to see a doctor actually consulting books and journals based on patients symptoms before actually prescribing medicine,Till now I have seen 2 doctors only among many innumerable ones .

Dedication to profession needs to be recaptured

 
By Charles davison, Project Manager, Douglas OHI LLC  10 08 2009 06:38:39 +0000
 
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I don't think so. Any doctor, while studying MBBS only, learns the basic chemical compositions required for treatment of any disease. Its reaction, side effects and all the necessary information required. A company while developing medicine uses that chemical mixtures to develop a specific medicine and name them according to their wish. They may experiment a little more and make other medicines but its the doctor who decides whether these chemical compositions in those medicines should be given to to the patients or not. If he has to update his knowledge, he uses internet or medical journals to know the current trend going on about diseases. A medical representative is just a representative of his company and its products. He can only suggest the doctor about his medicines and its pros and corns. Its on the doctor to decide whether to use those medicines on his patients or not. Thus, a doctors just takes the informations from medical representatives not guidelines.
By Sanjay Saha, Product/Brand Manager, Dr Reddy Labs  10 09 2009 06:38:35 +0000
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Due to expensive gifts and sponsorships offered by pharma companies.
By Pradeep Pande, Surgeon, Bastar Seva Hospital  | 02 22 2010 15:26:09 +0000
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Today a if you are a doctor with a decent practice, you can really enjoy a great life courtesy the medical companies. They get almost everything on earth from the medical companies....laptops, television sets, mobiles, shirts trousers, under garments,foreign travels and what not !! 

No wonder they keep pushing the expensive drugs to common man. 
By Anirban Roy, Jobseeker, Jobless  | 02 12 2010 09:16:30 +0000
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Sad but true. This despite ICMR providing free access in India to sources of evidence based medicine such as the Cochrane Collaboration's publications. maybe if patients wisen up and query doctors on the evidence behind their choice of management options, then doctors will have to pull up their socks and rely less on heresay from med reps and 'data on file' from pharma companies.
By Noela M Prasad, Consultant (Health Research and Community Ophthalmology)  | 11 12 2009 06:11:13 +0000
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Ofcourse 'yes!' is what comes to my mind when I think of this statement.  If there is/are any doctor(s) in this argument plz let us know on what basis do you decide a go or no-go for a newly launched medicine, a pharma rep approaches you with ?
By shersks , Network Designer, TATA COMMUNICATIONS  | 10 30 2009 19:47:49 +0000
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Majority of doctors have no time to update with current trends and developments. Most of them after their working hours in their government jobs spend the rest of the day and nights visiting private nursing homes. Whatever little time is left out is spent with families or resting. This leaves no time for them to read and catchup and update themselves.


By Prasad PN, Zonal Sales Manager  | 10 30 2009 17:16:43 +0000
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I do agree with you Charles sir.. yes with  the change in  global scenario & competition in every field , medical profession is now no more untouched.. and the points raised by you to cope up the situation now doctors are very much depend on the skills(educative skills/ teaching) of medical representatives......
By varsha , Head/VP/GM-Quality, frac  | 10 12 2009 15:01:50 +0000
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I partially agree with your arguments, while a large number of doctors are drifting away from current updates/ newer knowledge and CME's while trying to desperetly keep their knowledge quotient up and this is where Pharma gaints play their game swiftly through a slew of Marketing endavours and change the mindsets of the doctors towards their Brand , they are doing what they deem fit, it is up to Doctors to fall pray to their game plan/ practice 
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 10 12 2009 12:47:26 +0000
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Exceptions are every where but yes this may be true that doctors are influenced by pharma companies & their should be strict regulatory norm to control such practices by pharma companies.

I feel that there should be a defined regulatory system to check such practices like there should be a control over distribution of gifts to doctors/ sponsorship  for organising any medical event.

 
By PREM PRAKASH, Hospital Administrator, O.P.Jindal Institute of Cancer & Research  | 10 09 2009 09:05:29 +0000
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DOCTORS...EDUCATED ...NOT REGISTERED MEDICAL PRACTITIONERS....ARE NOT UNDER THE INFLUENCE OF Pharmaceutical Companies....mind it...They use their own calibre after going through medical journals and updates.
By jatinder , Surgeon, hospital  | 02 21 2010 16:47:23 +0000
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I agree with Sanjay on this. Its quite natural for a casual observer to interpret that doctors never read or update their knowledge and the big ques outside the clinics of popular clinicians can mislead anyone about the sincerity in his/her doctor's prescriptions. However, hardly any patients actually get to see the real story behind the scenes, where the physicians update their knowledge and skills. Of course, there are bad fish out there in tank, but to generalize this thing is actually unfair with the majority honest people. making money, I guess is not wrong as long as its through fair means, and hence, to see an idiot being trained by pharma companies in every well to do doctor is grossly wrong.


By Dr Lalit Singh, Manager, Reed Elsevier  | 11 11 2009 18:38:52 +0000
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Medical companies are introducing their products to those who utilize its benefits ie doctors as a part of their buisiness. I don`t think all the doctors are recommending the medicines just by in the words of MR. A docotr who desire to maintain his practice and good will in serving humanity always update their knowledge with all the possible manner. We all know there are multiple brands of same combinations. There foreeach companies will do a better marketting techniques to sell out their products. The decision making point is always the selection of drug. In other hand new informatinons and inventions are coming up regarding drugs, diseases and its managements. I belive that doctors are always forced to up date their knowledge regading medicines and also about diseases and finally they are the decision makers not the MRs or pharmacutical companies.
By dularimanikkathramakrishnan , Medical Officer, Kerala Ayurveda Limited  | 10 18 2009 12:16:00 +0000
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the doctors of the yore were not having access to the new generation information gudgets like internet ,video or tele conf. etc. therefore they did rely lot on the pharma companies.Thats y the whole of medical fraternity was guided by the representatives of the MNC pharma companies as they used to share the latest about the drug molecules.But this isnt true of the new generation medical practitioners as they are technology  savvy and use every contemporary gudget to access the latest information to use in satisfying the patients.They  dont welcome the pharma companies anymore and their practice is not absolutely driven by the so called research companies.Todays doctors doctors know that what is gainful to them therefore they take full advantage of these companies for sponsorships and cash generation .This many a times goes against the patients as the doctors give substandard medicines to the patients inorder to oblidge the sponsoring pharma companies.Some doctors are wrking for pharma companies only who market them and bring patients to them.The big pharma companies like Ranbaxy,Workhard etc started their hospitals on this model only.
By AMIT KATOCH, Freelancer  | 10 11 2009 09:02:36 +0000
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I agree with you.  But roughly around 40 % of doctors are influnced by pharma companies and their Medical Representative.
By Elumalai. P, Director - Marketing  | 10 10 2009 07:40:39 +0000
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