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Using Children in Advertisements is ethical or unethical for Indian Societies.

Created by : prakashraj kumavat, MBA/PGDM student, Omegan School of Business (ICFAI Tripura)  | 09 17 2009 11:20:24 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : India(Markets)
Keywords : using children in advertisements is ethical or unethical for indian societies
Activity:  12111 views;  last activity : 02 25 2011 16:52:31 +0000

Nowadays advertisement with children influencing market very highly. Marketers are using children in their commercial advertisements to push their sales. Because indian children are allowed to watch each & every advertisement in the television, so marketers are taking advantages of it. As marketers are using children in their commercial advertisements, it influence lot to indian culture as well as indian childrens to push their parent for particular products. Some of the advertisements are very relevant to children where marketers should use children to promote their products in the market otherwise they cant. For instance, Ads of Horlicks, Johnson & Johnson etc. But apart from this there are many commercial ads where marketers use children even the products are not for children like, Super Nirma, Surf Excel etc. which is irrelevant for marketing point of view. These types of ads are only for to win emotion of the customers. Using children in advertsments particularly in India where many people cant afford the products but children force them to buy those products which affect their economic levels, so marketers should go for children advertisement for their relevant products only. 

  
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making children a part of advertisement to win customer is justified till the time advertisers are showing an ad which justifies the emotions of customers but using them as a mere tool in any nonsense ad like representing them as lovers where a boy is more concerned about spending money on his girlfriend is nothing but giving a wrong message to the masses
By bindumalik , Lecturer, MMU, MULLANA  | 02 25 2011 16:52:30 +0000
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Nowadays advertisement with children influencing market very highly. Marketers are using children in their commercial advertisements to push their sales. Because indian children are allowed to watch each & every advertisement in the television, so marketers are taking advantages of it. As marketers are using children in their commercial advertisements, it influence lot to indian culture as well as indian childrens to push their parent for particular products. Some of the advertisements are very relevant to children where marketers should use children to promote their products in the market otherwise they cant. For instance, Ads of Horlicks, Johnson & Johnson etc. But apart from this there are many commercial ads where marketers use children even the products are not for children like, Super Nirma, Surf Excel etc. which is irrelevant for marketing point of view. These types of ads are only for to win emotion of the customers. Using children in advertsments particularly in India where many people cant afford the products but children force them to buy those products which affect their economic levels, so marketers should go for children advertisement for their relevant products only. 
By prakashraj kumavat, MBA/PGDM student, Omegan School of Business (ICFAI Tripura)  | 09 17 2009 11:20:24 +0000
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Dear friend Prakash, The advertisement which are shown on the tv are from the company point of view.The children are used in the advertisement for the emotional attraction of customer.The children are shown in the advertisement of Adani power, Vodaphone, Life insurance add. Its shows the impotent of children in India and in society.
By Mohammadarif.A.Shaikh , Consultant, My Learning Centre (CALORX)  | 09 19 2009 03:00:24 +0000
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