Value additionv/s Value creation

Value addition is deriving more meaning out of your existing value creating avenues. All the efforts (Value stream mapping, Lean manufacturing etc...) are aimed at making the most of it (i.e.value enhancing from existing avenues).

It will be counter productive to make efforts of Value creation, when existing avenues have untapped value potential.

Creation is adding something to nothing! Thats Creation!

But when you create something in an existing world you are just another one on the shelf of so many! What you need is a distinction of being 'DIFFERENT". That is an ADDED value to your creation and the reason why you are there on the shelf amongst all others and yet DIFFERENT!

Value addition will make your creation better than most! Automatically it would add value to the creation as well. But it is necessary to ADD value to the creation first and then the value rubs off on the creation as well.!

I think its more of a Cat and Mouse game. Tom beating Jerry and vice versa! 

When you create a product you create it with a vision that it (is) unique in terms of its utility. Its unbeatable in its price in the category. It is visibly very attractive for a consumer to just "GO BUY IT"! etc ... Its an ideal scenario. Lets look at it from a perspective of adding a product in the existing product bouquet already on the shelf in the market. What would you create then?

I simply fail to understand how can you even think about asking reasons for creating a glove for utility in leather and then introducing latex gloves for being fire resistant!!

I would say that create a product that reeks of features that are present in the competition as well but add value in terms of some unique feature like design and costs!! So for me creating value for the product to be sold in the open market is as good as adding value to the same product to be sold in the open market!