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Topic : Value Added Services
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Vodafone Zoozoo ads Versus Airtel Lovebirds' Ads

Created by : Jayant Vishnu, Art Director/Sr Art Director, Creative  | 06 18 2009 06:39:51 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Product Development(Operations)
Keywords : airtel vodafone youth romance zoozoo
Activity:  1702 views;  last activity : 01 13 2011 15:07:18 +0000

Vodafone and Airtel have been coming up with innovative advertisements frequently to dominate the market and attract the customers. But which advertisement captures your imagination?

  
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Vodafone Zoozoo Vs Airtel Lovebirds
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Top Argument
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I like zoozoo ads more then Airtel lovebirds. I didn't feel anything touching or making me fun and enjoying in Airtel Lovebirds. 

I am vodafone customer from last 6 yrs, and i m very much satisfied with it. I vote for 

zoozoo's....  :)
By sachin , Team Leader -(NonTechnical), Infor Global Solutions  06 18 2009 07:26:58 +0000
 
Top Argument
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Most of us are currently in the Zoozoo fever since its domination in IPL 2.. But airtel ads have Madhavan opposite Vidya Balan in different scenarios, where they cuddle against each other or chat casually. Madhavan subtly gives a romantic and endearing touch that flatters Vidya Balan by the end of the ads.
By Jayant Vishnu, Art Director/Sr Art Director, Creative  06 18 2009 08:01:48 +0000
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Vodafone Zoozoo is off course a fantastic concept as it is easy to create that emotional association of a brand with the help of human beings but vodafone zoozoo have done it with those characters(zoozoo) which undoubtedly caught the attention of every viewer.
By Parul Chaturvedi, Internet Marketing Executive, ONS Interactive Solutions India Pvt.Ltd(Profit-By-Search)  | 01 13 2011 15:07:18 +0000
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I Like Vodafone Zoozoo Advt. than Love Birds concept of Airtel.. B'coz zoozoos is easily catching up our views... I think because of this Vodafone has decided to Brought Zoozoo's to the World market.. I am a Airtel Subscriber Since 2004. Its a Very different View Presented by the Advt Company.. So, My Vote is for Vodafone..
By Ijas Rahman, Security Penetration Tester, Appin Knowledge Solutions  | 01 04 2010 08:10:01 +0000
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anyday vodafone zoozoo's are better than bollywood love birds. cost effective ads that reached the heart o all the audience be it childern or parent or grandparent.

 
By Gaurav , Technical Executive, Neon Infotech  | 01 04 2010 07:13:56 +0000
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I liked the Vodafone's ad very much. Instead of going with star image, they always try it differently. In fact it is one of the best methods in advertising. Few people may not know that star or his/her background; like is the case with players also.Vodafone is simply rocking by making use of a dog and such zoozoo.
By Abdul Raheem.Syed, Systems Engineer, Leading CEM vendor  | 10 31 2009 09:29:42 +0000
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Even though i am Airtel user i will have to say zoozoo rocks. Vodaphone's new ad campaign is more dynamic in nature. Airtel ad has tried the same old emotional touch like every other insurance ad does by touching what matter most. zoozoo does it by tickling the funnybone and as i would understand u get more response from the viewers hitting the right spot than the airtel ad.. i have seen my friends switching channel when they see Madhavan and vidya balan on that airtel ad. no offense but i have seen lesser people liking the ad. its time for new concept rather than imitation of same old insurance propaganda.

THE VIDEO IS SHOT AT A LOWER FRAMES/SECOND AND THE SIZE OF THE ZOOZOOS ARE WAY LARGER THAN THEY APPEAR. ITS A VISUAL EFFECT THEY HAVE USED. SO ANOTHER MAJOR POINT FOR THE ZOOZOO
By Chingkhei Hunba Sapam, Sales and Operation, Marcus Evans Hindustan Pvt. Ltd.  | 06 23 2009 05:57:42 +0000
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Vodafone Zoozoo is more interesting, the reason is Zoozoo character is not animated, they are real people wearing all stuff of a cartoon and which looks like animated !!!
By Paresh.Khanchandani , FCD Business Manager, ExxonMobil Company India Private Ltd.  | 06 18 2009 10:04:40 +0000
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The idea behind both ads is to promote VAS (Value added services). Yes the chemistry between two starts is very good, look and feel of the Ad is really great. For me it’s like a trailer of any movie. Unlike Zozoo where I can enjoy the Ads and can get the message very clearly.

When the campaign was on  during the IPL -2, people were differentiating the Zoozoo on the basis of  VAS. The chota recharge wala Ad or musical greeting card wala Ad. I doubt weather it is same with Airtel Ads  
By K Satish Kumar, Promotion and MArketing , Twinings Pvt. Ltd.  | 06 18 2009 08:57:28 +0000
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The Vodafone Zoozoo touches an emotional chord within one.

The ads are quite cool and a great topic-of-discussion which means that you don't forget them. Also because people are fascinated with the Zoozoo characters and find them cute, you get links to the videos of the Zoozoo ads or have discussions on them online. As such it's tough to miss out on the Zoozoos even if one doesn't catch one or two ads on TV.

 

All these factors make the Zoozoos ads superior to the Airtel Lovebirds ads.

 
By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 06 18 2009 07:48:53 +0000
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airtel rocks cause i have a debate for it today so i cant not belive in my own part of the debate.. jokes apart, i dont think that u can compare them cause vodafone is bigger in sim cards and airtel is much better in landlines and broad bands
By Jacob Gislen, CA student, gateway the complete school  | 01 12 2011 06:05:26 +0000
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What Mr Satish says is very true. But the Airtel ads end with fantastic one-liners. Zoozoo is definitely entertaining because it's funny and cute. But I think those one-liners were a smart move and that is where I think Airtel has the advantage.
By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 06 19 2009 06:12:41 +0000
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My vote goes for Airtel as it has more feelings b'cos of Madhvan and Vidya Balan conversations set in homely background...Zoo Zoo ads became a bit boring after a while since they looked like Out of Planet Animated characters in an unreal world...
By Jay Makwana, Media Development Manager, Times of Oman  | 06 18 2009 09:03:32 +0000
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The Zoozoo according to me are eggheads!! Costumes on humans and I am not one though I am a vodafone consumer!!

The emotions can be attached to REAL and not REEL!! Zoozoo'z are REEL!! whereas the amazing chemistry is so refreshing to watch between Raghavan & Balan! Vishnuji JAY ho! :D
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 06 18 2009 08:40:56 +0000
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Both Airtel and Vodofone provides same utility and service.  Any advertising should have realistic, emotional and thus converying the utility of the brand/product.  ZOO....deifnitely a nice creative, but apt for Children's product which is funnly and unrealistic.  Maddy/Vidyabalan for Airtel creates seriousness.

 
By Anandhi Kumar, Head/VP/-PR/Corp. Communication, Ojas Foundation  | 06 18 2009 08:33:49 +0000
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A classic marketing statergy. Both the service provider give the same message that they are not a regular services provider but they provide services for every occassion and our day to day need. Vodafone uses a character only for brand recall i think I.e pug was none dog but after vodafone ads it became a mascot for vodafone and then it was not know as pug rather vodafone dog. But when we speak about airtel it clearly targets audience emotionaly because there is a emotional and a functional quotient attached with every product. The customer can easily relate his or her life with the ads but a ZooZoo ad is more of a fun factor.
By Syed Muddasar Moin, Product/Brand Manager, Events Network  | 06 18 2009 08:18:47 +0000
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Amazing chemistry. Super casting and super script! To the point apt and add to it that both of them are brilliant actors!! I simply adore the pair and am impressed with the ad too.

Zoozoo are not my fav creatures anyway!! I had mentioned that on someones article already!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 06 18 2009 07:05:09 +0000
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