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Rural Marketing

 

What are the positives and negatives of rural markets for marketers ??

Created by : Rohit Khanna, Project Leader/Managing Consultant, Accenture  | 09 19 2008 23:47:55 +0000
Industry : Management & Strategy ConsultingFunctional Area : Business Processes(Operations)
Keywords : INDIA China FMCG Positives Marketers Rural Markets Negatives Rural Marketing POIPULATION
Activity:  341 views;  last activity : 03 23 2011 04:43:39 +0000

Rural regions, where nearly 70% of India's population resides, accounted for 34% of the off take for FMCG products. Since urban regions are already matured, the rural region is expected to be the key growth driver. What you say ? 

 
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Rural Market has huge potential to expand one's consumer base & increase the business manifolds.. in today's world, with the advent of technology & widespread media, its easy to reach the masses.. With the per capita income also on the rise, purchasing power for the rural masses has also gone up.. With companies venturing into rural areas does generate revenues & job opportunities for the local folks as well..
By Mohammed Sarfaraz Alam, Team Lead - Process Design & Quality Control, Powertech Automation Solutions  | 03 23 2011 04:32:29 +0000
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The growing rural market is presenting new oppertunities to the business. Large part of the Indian population (More than Half) still lives in rural areas. Vast amount of population, increasing effects of social media, government incentives and programs for the development of rural areas, emphasis on local-employment, growing purchasing power of rural folks and changing lifestyle of these peoples are the main positives of rural markets for consumers. The impact of globalisation is being felt in rural India. The untapped Indian rural market offers a great chance for the branded products as well as service sector.
By shailesh , B.B.A student, kumaun university, ssj campus almora  | 03 23 2011 02:11:26 +0000
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1. Less competiton

 
By Prarthana , Business Analyst  | 12 12 2008 07:31:03 +0000
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nowadays, the rural areas are consuming a large quantity of industrial and urban manufactured products. This is making more marketers to enter rural regions. And rural market is getting more importance because of the saturation of the urban market.
By Rohit Khanna, Project Leader/Managing Consultant, Accenture  | 09 21 2008 22:06:45 +0000
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Marketing magnets and industrialist are concentrate with production of goods for locating with rural bcoz very less cost, and what they want sale the goods to trigger their exclusive who are all stay in urban.
By JAGADEESAN S, Project Leader/Managing Consultant, Project Consultant  | 03 23 2011 04:43:39 +0000
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However, the rural market is full of oppertunities still rural marketing becomes a task for the companies as every company is trying to make millions out of it. Everyone is trying to utilize the untapped potential in the rural market which was hitherto unseen and unexplored. Though rural markets are a huge attraction to marketers, it is not easy to enter the market and take a sizeable share of market.Illiteracy, seasonal demand,less infrastructure fascilities,traditional life, limited needs, less exposure, communication problem presents serious challenges for the marketers to go for rural marketing. The rural marketer will need a different kind of marketing strategy for rural consumers as the lifestyle and demand of rural folks differs considerably. Due to the bad infrastructure fascilites like transportation, electricity, roads it is really difficult to reach remote locations. The infrastructure plays tougher role for logistics and logistics plays an important role to reach the product in the market. Because of lack of communication, there will be more number of fake products in the market.There are lot of companies which have faced imitation of their products.Most of the products are sold in the haats as the organised market doesnot reach there. The concept of rural marketing in India is still in evolving shape, and the sector poses a variety of challenges.Distribution costs and non-availability of retail outlets are major problems faced by the marketers.
By shailesh , B.B.A student, kumaun university, ssj campus almora  | 03 23 2011 02:54:32 +0000
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1. Low literacy rate

2. Low income rate

3. No exposure

4. Needs are limited

5. Breaking barriers

 
By Prarthana , Business Analyst  | 12 12 2008 07:30:14 +0000
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Mr. Karthik......please send them a private message than posting it on toostep directly which is a personal message which you have asked to the concerned person.
This totally looks like a debate..but why have you posted it as an Idea contest Ms. Anuradha.....It would have done great if you had created this as a debate than Idea contest...as there is nothing to give Ideas under this post..........
Dear Prodosh...I hope you wanted to put your comment in an Idea contest stated same, but for some reason you have created this debate unknowingly....so plz put your comment in that Idea contest.
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