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what are brand equity measures while applying Guerrilla marketing technique at SONY?

Created by : RUSHAB SHAH, Sales Officer/Executive, sanghvi unbreakable polymers pvt ltd  | 11 16 2010 05:12:59 +0000
Industry : Advertising/PR/MR/Events
Keywords : is this a really good one while using this type of techniques it works at abroad what if they apply the same technique in india will it works. it works as customer hammering on their minds about their product
Activity:  239 views;  last activity : 12 09 2010 05:13:57 +0000
 
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Guerilla marketing is promoting the product or services only through referrals and hard core service which I think don't cost a single penny to the organization. So as sony is a big brand and everyone believes on the brand because of its loyalty and services they will certainly be benefitted through guerilla marketing.
By SARVESH DUBEY, BDM, SCI SECURITIES SERVICES PVT. LTD  | 12 09 2010 05:13:57 +0000
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Yes it can work in India. Now people started accepting all trends which add value to them. So trying such strategy might increase the sales...
By Venugopal K, PR & Media Relations Manager, Ogilvy & Mather  | 11 16 2010 12:36:35 +0000
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