Build your professional network on facebook via our app Go to app
 
 
Posted in Community :

Marketing & Branding

 
Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 10 26 2010 06:48:00 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Activity:  330 views;  last activity : 02 06 2011 13:46:27 +0000

You don’t get to drive past Reliance Industries everyday. But that’s exactly what Tata Motors has done in the 2010 edition of India’s Most Valuable Brands survey. The Tata Motors-Jaguar-Land Rover combine, with a valuation of $8.45 billion, has over taken Reliance to top the list of the 50 most valuable corporate brands in India.

BrandFinance, a London-based global brand valuation firm, did the study in exclusive partnership with The Economic Times. So, what do you think people was Tata the most valuable brand in India??

 
 Refer 1103
Share
 
 
  Rate : 
 
 
Yes Vs No
27
 
 
 
 
3
20
3
Support   Support
Top Argument
3
1

I think the Tata truly deserves the top most valuable brand rank in India.  The brand valuation of Tata Motors-JLR grew 172% over its 2009 value of $3.1 billion when it was at No. 5 in the order. Reliance, the petrochemicals-to-retail major, saw a 10% erosion in its brand value at $7.04 billion, down from $7.8 billion in 2009. And they are into everything and the Tatas rightly deserved the top spot pipping Reliance petrochemicals in the order. And today tata is a force to reckon with...


By Purvi Ghosh, Marketing analyst, Percept Advertising  10 26 2010 06:48:00 +0000
 
0
1

Dear Raghavan,

It is not the question of branding in a particular sector or in India, the question is branding on worldwide scenario on account of various factors. No doubt, Bharti has got a stake in telecom sector, even it cannot beat TATA in it reputation on socio-economic field. If some one conducts a real time survey or a social audit on a widee scale even in India, I don't think any other company can beat TATA on branding aspect. Ethics has its own value, which we can expect from TATAs, besides  a few other handful companies only.


By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  | 01 25 2011 10:02:57 +0000
0
0

I don't think only foreign acquisition can make any brand a valuable brand in "India”. No doubt Bharti is doing good and exploring each aspect to get and set on the status of a valuable brand.


By Anees A.Quraishi, Factory Head, Time Technoplast Ltd.  | 11 20 2010 04:39:43 +0000
0
0

Definitely, the brand name Tata is more valuable in India as well as in abroad.

The Tata brand name will speak volumes than the others.

Thanks for the referral Ms.Purvi Ghose.

 


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 10 31 2010 17:18:02 +0000
0
0
yes, why bcoz in TATA T stands for Trust and they are banking on trust of their consumers and we people are trusting TATA because from decades their motto is not only profit but welfare of country. and second thing is it is the only group in which chairman or his family has very less amount of shares or holdings in the group and remaining is with the group. thirdly TATA is the group which is serving us in variety of goods which no other group or their competitors are ...
By Ravisankar Ganti, Asst. Manager/Manager (Technical), Reliance power limited  | 10 28 2010 11:38:46 +0000
0
0

Without any second thought ,for all their pioneering ventures,vision,awareness to social responsibilities,welfare measure to their staff,etc etc etc TATAS do deserve this.


By s.baalu , Consultant, XYZ LTD  | 10 28 2010 07:45:57 +0000
0
0
American president Mr Barrack Obama is going to stay only in Hotel Taj ... I think this is enough.
By Chinmay Trivedi, Team Leader -(Technical), Essar Information Technology  | 10 27 2010 18:28:53 +0000
0
0

Hi Vinodh,

No surprise, you can expect Reliance to enter in to Kabari market also for the sake of money.


By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  | 10 27 2010 15:28:04 +0000
0
0

i support miss ghosh because they the tata entered in every market except vegetable retail like reliance


By vinodhkumar.m , asst manager-sales, venkys india limited  | 10 27 2010 14:08:18 +0000
0
0

Yes, Tata's are unmatched !!!


By suhaschandra deshpande, Marketing Associate  | 10 26 2010 18:07:41 +0000
0
0

  A true Philanthropist and a Statesman ,Tata Really desrves it .Please read what Sudha moorthy says about JRD

Air India and Indian Institute of Science are a few Contributions by TATA to INDIA . Please do read what TATA did to the Mumbai Victims

http://www.facebook.com/topic.php?uid=172988685520&topic=15434

 

 


By Visakh , Process Specialist,Portfolio Accounting Services, Envestnet Inc  | 10 26 2010 13:09:48 +0000
0
0

not "WAS" they are the most valuble brand a true defination of an "Industry"....


By Anees A.Quraishi, Factory Head, Time Technoplast Ltd.  | 10 26 2010 12:24:29 +0000
0
0

Yes, the Tata truly deserves the top most valuable brand rank in India.


By Diwakar Tiwari, Sr. Manager, THE Arvind LTD  | 10 26 2010 12:00:47 +0000
2
0

Dear Padmaja,

Your observation may definitely get changed, if you try to trade in Reliance shares. The Reliance owners and other big operators have filled their own coffers only at the cost of small investors. They make the trading of Reliance share so vibrant and dynamic that a small investor must lose his money and all the money ultimately goes in to the lap of the Reliance owners and big operators. That is why I have stated in my previous post that the company must have social value also, not only the grabber of money, but also the giver of values to the common man of the society.


By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  | 10 26 2010 11:12:55 +0000
0
0

Yes Tata is the most valuable brand it is a truly Indian Brand.Tata took India Inc. to a higher level


By Wajid.Pathan , Enterprenuer (Designer /Developer/Supplier), Self Employed  | 10 26 2010 10:12:08 +0000
0
0

I think it is very late that BrandFinance has been able to wake up from asleep to recognize the brand value of TATA. As the name of the branding company"BrandFinance" indicates, the firm seems to be adopting purely financial driven approaches and not the social values of the brands, i.e., what a company enjoys that socially in addition to financial soundness.

In my views, TATA had been enjoying the best brand value since decades back, may be from century back. Simply dominance over stock market should not be the criteria for brand valuation. What ethical value TATA owns, reliance can never compete on that aspect due to selfish motives of the biggest stake holders. While TATA cares for the social audit and social values and giving back to the society, reliance on the other hand believes only in grabbing from the society very tactically.

Evidently, brand evaluation in favor of Reliance earlier had been only due to partial facts, not based on over-all evaluation.


By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  | 10 26 2010 09:01:02 +0000
0
0

TATAs belive in giving back to the society which they earn and sincerly follow through there own CSR. The Word "Promise is a Promise" with leadership with Respect is what it has endosed.

Tata the most valueable brand from Salt to science........


By Cyril , Sr. Engineer Business Excellence  | 10 26 2010 07:38:35 +0000
1
0

No doubts. But it's still trusted brand in all range of products. And it comes no surprise if Jagour tops the chart as it's one of the classy products that come up with.


By Anil A Kanojia, Client Servicing Executive/ copy writer , One Advertising & Communication services ltd  | 10 26 2010 07:23:38 +0000
0
0

 

yes, Tata is best..


By Sharad Gupta, Software Developer, Tripura Technologies, Hyderabad  | 10 26 2010 07:14:42 +0000
0
0

Tata is the best


By keshav m, Project Architect, adonis designs  | 10 26 2010 07:12:43 +0000
0
0

Dear Dhingra

Ethics has got no relation to branding here. Do you mean to say Bharti as a company doesnt have ethics. Nope you are wrong. The other reason for my saying TATA is not that big a brand is becuase it was a sleeping gaint so long alomst like a PSU. It didnt think of acquiring or expanding their business al these years and when it came to the crunch, it was forced to resort to foreign acquisition.

 


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 02 06 2011 13:46:27 +0000
0
1
I would rate Bharti Airtell as a far more valuable brand than TATA's. Yes, definitely TATA has acquired Rovers but dont forget Bharti has also got a stake in MTN telecom and is looking for more such avenues.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 11 19 2010 12:47:22 +0000
0
1

In today's times yes, they have leap frogged to the first position, but just imagine how much money has reliance made to its investors till date and apart from this year they have held this spot for a long period, this shows what Reliance as a brand is all about and its portfolio companies are doing really well at the moment and they have made wealth and also created wealth for others, where as others have created wealth for themselves and also are a game of monopoly. And people should just not go by numbers and should also consider, how much the company has made value for their investors. And where does the brand stand in future.


By Padmaja Baskar, Product Development Manager, ONGC  | 10 26 2010 09:52:20 +0000
Leading software, staffing and recruitment company
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
In today's context where a person is witnessing a total chaos in respect of traditional values...
 
1785 referals 43 arguments, 872 views
These days, a number of companies, including Jantzen and L.L. Bean, are bringing back styles...
 
809 referals 24 arguments, 822 views
Many brands become stagnant and then they die. What to do if you want to give it a new start ?...
 
1986 referals 13 votes, 796 views
more...  
Recent Knowledge (4)
WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT...
 
2 referals 2 arguments, 128 views
C vs B
 
0 referals 3 arguments, 72 views
I am associate of prajapati association and i am working for BJP from year 2005 to till date....
 
0 referals 3 arguments, 140 views
more...  
More From Author
Many brands become stagnant and then they die. What to do if you want to give it a new start ? Relaunching a brand can be difficult so what should be the first few steps in doing so ? Same can be applicable to other brands too which are not dead...
You can try team building exercises, some workshops and leadership programs which will help your team to perform better.
Indians are yet to explore a lot in internet world. While we get everything we want from stores near our homes but shopping from home is a different experience. I have seen that finding a product online in india is a bit difficult and it take...
more...