Build your professional network on facebook via our app Go to app
 
<< Prev  12 of 18 in Topic  Next >>
Posted in Community :

Business & Strategy

 

What do you think will help any product the best :- Product Segmentation OR Branding of the Product ?

Created by : M Kumar Sidhartha Reddy, area sales, no where  | 01 01 2011 06:10:46 +0000
Keywords : what do you think will help any product the best :- product segmentation or branding of the product ?
Activity:  361 views;  last activity : 01 13 2011 15:41:39 +0000
 
 Refer 716
Share
 
 
  Rate : 
 
 
Product Segmentation Vs Branding of the Product
9
 
 
 
 
13
9
10
Support   Support
Top Argument
1
0

I think Product Segmentation will lead.
By M Kumar Sidhartha Reddy, area sales, no where  01 01 2011 06:10:46 +0000
 
Top Argument
2
0
Any product that you launch needs to undergo the process of branding first. Its obvious that every product is launched as per the segmented target market. Without a proper branding...process the product will literally fail.
By Jayant Vishnu, Art Director/Sr Art Director, Creative  01 04 2011 07:49:03 +0000
0
0
obviously first company has requirement to segmentation of product. Without segmentation, you can not do a proper branding of that product.Each and every company required to make segment of product.
By Virag Shah, Confidential  | 01 11 2011 14:16:11 +0000
0
0
Both are important. To promote a product branding is very important at the same time, segmentation of market is also of the importance. They are not mutually exclusive.
By Srinivas suravajhala, Asst. Manager.  | 01 06 2011 05:12:41 +0000
0
0
In my opinion both are important.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 01 05 2011 16:42:47 +0000
0
0
Branding without product segmentation will be counter-productive!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 01 05 2011 11:02:25 +0000
0
0

Friends,

This is not a either Or case, in my opinion.
By Ravindra Sharma, Managing Consultant, CHEF-India  | 01 05 2011 07:32:38 +0000
1
0

Any new product is bought on a trial basis by potential consumers for various reasons mainly its USP.Once it is accepted Branding adds weight to the product gaining its identity.
By s.baalu , Consultant, XYZ LTD  | 01 04 2011 13:39:15 +0000
1
0
Product Segmentation is a base for any healthy life of a product. A product to get accpted and bought in the market needs to be targeted at the right TG. Branding comes secondary ie after setting a right TG for your product. Without accurate product segmentation, branding would not help in the product to survive
By Archana Kulkarni, Strategic research Executive, Tam Media Research  | 01 04 2011 11:54:24 +0000
1
0
Branding of a product decides the quality of a product. There is a sureity that the product is best in all sence.
By priti inamdar, MBA Finance, student  | 01 04 2011 09:42:06 +0000
0
0
When it comes to the success of a product, it has to be its branding without any doubt. The right branding for a product ensures it remains in the minds of the people.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 01 13 2011 15:41:39 +0000
0
0
Branding got more importance in current days.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 01 11 2011 13:55:27 +0000
0
0
Of course, Branding of the product segmentation will prove the best because the base of product segmentation is inter alia to cover the wide consumer area so it should be targeted for branding foremostly....
By Santosh Dwivedi, Media N' Marketing  | 01 08 2011 15:11:20 +0000
0
0
Branding is a 'tactic' where as segmentation is a 'strategy'.
By Mathew Cherian, Research Associate/Analyst, Western Michigan University  | 01 06 2011 04:55:37 +0000
0
0
In my opinion both are important. Thanks for the referral Mr.Jayant Vishnu Ji.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 01 05 2011 16:42:19 +0000
0
0

Friends,

This is not a either Or case, in my opinion
By Ravindra Sharma, Managing Consultant, CHEF-India  | 01 05 2011 07:33:06 +0000
1
0
In today's showbiz era.Its all branding which works and attracts the customer.
By Himadri Dave, MBA/PGDM student, DR.VSICS  | 01 04 2011 10:46:05 +0000
1
0
Both have its own area of concern. product segmentation is internal process which further paves the way for branding. Branding is for consumer. Without segmentation and targeting, Branding is like hitting the bulls eye in dark. But branding gives the life to the product. it positions its personality, attributes, quality, image, trust and so on in the mind of consumer. Branding decides the life of the product in short as well as long term.
By Sanjeev Tripathi, Product/Brand Manager, Zavicare india pvt. Ltd.  | 01 04 2011 09:29:09 +0000
0
0
Branding goes a long way in creating an image and trust for the product
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 01 04 2011 08:22:55 +0000
Argue for "Product Segmentation"
Argue for "Branding of the Product"
 Found the debate "What do you think will help any product the best :- Product Segmentation OR Branding of the Product ?"  interesting ?  Suggest to your connections and communities  
Leading Recruitment Firm
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
Yes I think so vs No I do not think so
 
92 referals 17 arguments, 912 views
Today national brands face a big time threat from retail brands that have flooded the Indian...
 
1239 referals 5 votes, 622 views
Many of us believe that getting up early and starting the day with sunrise makes us more...
 
1833 referals 24 arguments, 528 views
more...  
 
Sponsored Jobs
More From Author
Itz true Markeing is the spinal cord because no other deprtment can give any company the stand which they want in future Letz play two minutes life game: Just imagine any product Now Imagine without the term MARKET Now Imagine without any other dept ex...
more...  
  • Popular Knowledge
  •  
  •  
  • Popular Jobs
  •