obviously first company has requirement to segmentation of product. Without segmentation, you can not do a proper branding of that product.Each and every company required to make segment of product.
By
Virag Shah, Confidential
| 01 11 2011 14:16:11 +0000
Both are important. To promote a product branding is very important at the same time, segmentation of market is also of the importance. They are not mutually exclusive.
By
Srinivas suravajhala, Asst. Manager.
| 01 06 2011 05:12:41 +0000
In my opinion both are important.
By
NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 01 05 2011 16:42:47 +0000
Branding without product segmentation will be counter-productive!
By
S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner
| 01 05 2011 11:02:25 +0000
Friends, This is not a either Or case, in my opinion.
By
Ravindra Sharma, Managing Consultant, CHEF-India
| 01 05 2011 07:32:38 +0000
Any new product is bought on a trial basis by potential consumers for various reasons mainly its USP.Once it is accepted Branding adds weight to the product gaining its identity.
By
s.baalu , Consultant, XYZ LTD
| 01 04 2011 13:39:15 +0000
Product Segmentation is a base for any healthy life of a product. A product to get accpted and bought in the market needs to be targeted at the right TG. Branding comes secondary ie after setting a right TG for your product. Without accurate product segmentation, branding would not help in the product to survive
By
Archana Kulkarni, Strategic research Executive, Tam Media Research
| 01 04 2011 11:54:24 +0000
Branding of a product decides the quality of a product. There is a sureity that the product is best in all sence.
By
priti inamdar, MBA Finance, student
| 01 04 2011 09:42:06 +0000
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When it comes to the success of a product, it has to be its branding without any doubt. The right branding for a product ensures it remains in the minds of the people.
By
Jaygopal Raghavan, Marketing Manager, Landmark Group
| 01 13 2011 15:41:39 +0000
Branding got more importance in current days.
By
SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd
| 01 11 2011 13:55:27 +0000
Of course, Branding of the product segmentation will prove the best because the base of product segmentation is inter alia to cover the wide consumer area so it should be targeted for branding foremostly....
By
Santosh Dwivedi, Media N' Marketing
| 01 08 2011 15:11:20 +0000
Branding is a 'tactic' where as segmentation is a 'strategy'.
By
Mathew Cherian, Research Associate/Analyst, Western Michigan University
| 01 06 2011 04:55:37 +0000
In my opinion both are important. Thanks for the referral Mr.Jayant Vishnu Ji.
By
NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 01 05 2011 16:42:19 +0000
Friends, This is not a either Or case, in my opinion
By
Ravindra Sharma, Managing Consultant, CHEF-India
| 01 05 2011 07:33:06 +0000
In today's showbiz era.Its all branding which works and attracts the customer.
By
Himadri Dave, MBA/PGDM student, DR.VSICS
| 01 04 2011 10:46:05 +0000
Both have its own area of concern. product segmentation is internal process which further paves the way for branding. Branding is for consumer. Without segmentation and targeting, Branding is like hitting the bulls eye in dark. But branding gives the life to the product. it positions its personality, attributes, quality, image, trust and so on in the mind of consumer. Branding decides the life of the product in short as well as long term.
By
Sanjeev Tripathi, Product/Brand Manager, Zavicare india pvt. Ltd.
| 01 04 2011 09:29:09 +0000
Branding goes a long way in creating an image and trust for the product
By
Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution
| 01 04 2011 08:22:55 +0000
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