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What does a Hotel demand- "High Technology" OR "High Touch"

Created by : Adesh Dalvi, Marketing Executive, TAJ  | 05 06 2009 10:48:40 +0000
Industry : HospitalityFunctional Area : Productivity & Performance(Strategy & Execution)
Keywords : technology hotel touch high touch high technology
Activity:  189 views;  last activity : 07 06 2010 20:18:09 +0000

Hotel industry is a very service oriented industry but technology has entered here also.. People use softwares for database management, for logistics and some use CRM softwares also..

How does it help the Hoteliers and whether this field demands more of technology or human touch.

  
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High TECHNOLOGY Vs High TOUCH
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Yes its time that more important is given to high technology and there should also be customer satisfaction thorugh more Human touch.....i totally agree with Ahmed here.....
By Jyoti Rath, Sr. Associate, Barclays  05 07 2009 10:43:44 +0000
 
Top Argument
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Yes i agree with both Aadesh and Ashish here on their comments..and i too agree that better touch is required thna high technology...its how the hotel makes us feel warm and create the experience which is unparallel to any other experience...and this gives the customer more satisfaction..than any...so High touch is required more...
By Sudeep Tarafdar, Senior Consultant, IBM  05 12 2009 10:26:13 +0000
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The success of hotel industry requires high technology presented to customers by high human touch.
By Ahmed Sultan, ITC, Airline Consultant  | 05 07 2009 09:07:19 +0000
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HUMAN Touch! Hospitality is all about people and presenting a human environment where the comfort levels are "HOME AWAY FROM HOME!"

!!Atithi Devo Bhavah!!

Treat guests like god. OFFER them the comforts that the hotel stands for and ensure that they partake the services with utmost glee!

It is Human touch that gets this desired result. Technology helps in understanding the guests need and then entice them to stay over and over again!

 
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 05 12 2009 10:49:33 +0000
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I completely support Mr. Adesh Dalvi on this one.

The better Human Touch is offered to a customer, warmer the visit becomes. the warmer the visit becomes, happier the customer is and the happier the customer is, the higher service satisfaction is projected.

Even in today's date, its more about how caring you are towards the customer than how amazing your interiors are. yes, all of the following points matter a lot towards making the customer's visit an unforgettable experience

- Environment/Ambiance
- Attention/Service Attentiveness [this means, greetings, pleasant faces, understanding of the choices and preferences of the customer, making sure of the customer's understanding of the servings!] (this i have noticed more than 60% that the waiter who is attending you doesnt know a thing about what goes into the making of the anything out of the menu. i mean even the most novice waiter should know at least the basics of making.)
- Personal Touch/Service Provider's Personal Comments
- The Food [as we are talking specific to hotels] [this is very important that the customer is addicted to the taste & quality of food that you provide]

These are some of the brief necessary points which are very much of the necessity!

Hotel Business Rules !!!!!
By Ashish Gandhi, CEO/MD/Director, Creative Director, PostBox Communications  | 05 11 2009 12:37:35 +0000
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According to me first and foremost requirement is high human touch. All service industries give priority to customers and their requirements. And for hotels it is nothing different. Customers expect good service when they visit a hotel.

Technology can help after the customer visits by keeping a track of customers preference.
By Adesh Dalvi, Marketing Executive, TAJ  | 05 06 2009 10:48:40 +0000
Argue for "High TECHNOLOGY"
Argue for "High TOUCH"
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