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Topic : Branding During Tough Times
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Marketing & Branding

 

What does recession mean to the branding industry ?

Created by : Shashi Prasad, Media Planning, Mudra Communications  | 09 30 2008 09:01:30 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : Recession Branding Brand Industry Mean Marketer's Wake Call
Activity:  726 views;  last activity : 04 10 2012 05:16:42 +0000

In the wake of the fuel prices going up, waning consumer confidence and sluggish

Global economy , just the idea of a recession will impact the branding
 
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Top Argument
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Companies will rally resources around their branding efforts and capitalize on tier

Identity and relationship with consumers. Maximizing and leveraging brand equity and its sensible reaction to slowing economy where branding is, now more than ever essential to survival


By Shashi Prasad, Media Planning, Mudra Communications  09 30 2008 09:01:30 +0000
 
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Branding is the nomenclature component i.e the establishmnet of a mark in ythe process of developing the brand quite popularly confusedwith the act of brand building. In the event of branding marketeers view the activity as being less bang for the buck due to the passive nature of the investment and hence the choice of using more profitable ( ROI skewed ) activations such as promotions. Having said that factors such as PLC should be taken into accopunt for e.g new entrants like Aircel need to invest heavily in brand awareness and in the current context of recession probably a viable investment. Overall i would feel that the state of gloom would deter the activity called " branding" as far as brand building goes i guess it would be even further on the marketeres radar for the moment
By AdrianStevens , Head/VP/GM-Marketing, Wings Brand Activations  04 22 2009 06:39:00 +0000
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The scope of branding would shoot up at the time of recession because sales and marketing are the two ares which a company can never avoid as the company runs due to these two things. Both marketing and sales would leading to branding automatically. Marketing is the other name for branding in a way. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 04 10 2012 05:16:40 +0000
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Recession means the cost of product available in less quality and higher price will increase in penetrating in new market
By Sunil Bhatt, Project Research Associate, Mudra Institute of Communication Ahmedabad  | 01 27 2012 12:07:29 +0000
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This is the best time to leverage your brand. Move closer to your customer, make promises & deliver on your promises, slash the prices, maintain the quality and reap the benifits of being a strong brand in the normal times.
By Suhel Khan, Chef @ adappt  | 02 21 2009 12:15:40 +0000
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It means that people will settle for cheaper brands and give up their insistence for branded products.
By neha singh, Content Editor, Avestia Corp  | 01 27 2012 13:21:41 +0000
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Companies will allocate fewer resources to their branding efforts. Fiscal responsibility and protecting employee jobs will require directing money and personnel to efforts that directly bolster revenue streams. Branding will take a back seat to more tangible economic endeavors
By Venugopal K, PR & Media Relations Manager, Ogilvy & Mather  | 09 30 2008 09:02:44 +0000
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