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Topic : Importance of Indian Homegrown brands
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What is more important for better brand building - PR or Ads??

Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 09 13 2010 12:13:31 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : branding brand ads advertisements brand building pr public relations ads vs pr
Activity:  365 views;  last activity : 10 28 2010 11:10:11 +0000

Pr & advertisements look similar but are entirely different from each other. Both help in brand building & making the sales effective. But there is always a conflict.....what should be given the first preference...

So, what is more important...PR or Ads??

  
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Public Relations Vs Ads
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I guess PR plays a better role in building stronger brand. PR helps in connecting better with the end users & creates a better image about the company & the product/service.
By Purvi Ghosh, Marketing analyst, Percept Advertising  09 13 2010 12:13:31 +0000
 
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advertisements makes the people literate about the product and public relations required for survival in the market.
By Ravanam naga durgesh, Junior engineer, Ericsson  | 10 26 2010 16:14:52 +0000
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in my view Ads bring in customers to an extent but good Public Relations will help retain customers. it is the after sales service that products & customers get that does the actual brand building. Ads are spends, but PR is guranteed ROI.
By Denny Joseph, Sr. Account Director, Noshe  | 10 25 2010 07:10:17 +0000
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P/R  which has CSR activities as its subset forms the most powerful tool marketing tool for a company wanting to establish itself firmly in the market. The reason I feel is the positive brand recollecting power associated with such a company. In Indian context, TATA is a good example.
By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 10 14 2010 17:17:18 +0000
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Ms Purvi Thank you for referring,

PR or Ad depends on what the brand is selling, if FMCG like health drinks, instant noodles advertisement is the best hammer, PR is needed to maintain the supply chain till retail store. Else if brand is selling High End servers storage, Switches, Network operating software, ERP/CRM software PR is the mantra, to setup techno commercial B2B relationship with decision makers in the business enterprise; channel  partners distributors by high impact technical presentation followed by testimonial of the product, road ahead with emerging and competing technology in near future, warranty, service level technical support, critical down time management etc, Media advertisement has little impact, only presence in technical Journal to make it look attractive!!


By Joydeep Dasgupta, Business Development, New Horizon  | 10 11 2010 12:44:41 +0000
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public relations with making the promise,keeping the promise and delivering the promise effectively.
By Kapil Dev Sharma, MBA/PGDM student, Ramaiah institute of management studies,bangalore  | 10 07 2010 19:35:28 +0000
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Ads are to build PR and reputation..! So both..!
By Satwinder Singh, Program Manager, Confidential  | 10 07 2010 17:25:57 +0000
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Along with PR, a well conceptualized & planned ad campaign (ATL) & BTL activities helps for brand building. These are different tools. To use these tools effectively product attributes & TG should take in to consideration.


By Abhijit P., Brand Activation Professional, Free lancer  | 09 28 2010 19:10:48 +0000
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Yes public relation and it has better role in brand building than the advertisements.

Thanks Ms. Purvi for the referral
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 09 19 2010 17:21:00 +0000
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Thanks Purvi. The publiv relations exercise is more important it will give long lasting results. You will also get word of mouth publicity. Which is better than the ads campaign. Though the approach differ from product to product. A service providing industry will need more of a public relation building exercise whereas in other industries ads campaign might do wonders. The public relation building exercise is something which might not give results that fast as the ad campaign. But in the end the PR exercise will prevail. If we use the combination of the two than the results will be more than expected and lasting.


By Aditya Sharma, Insurance Advisor/Analyst, LIC OF INDIA, ICICI LOMBARD  | 09 17 2010 07:06:45 +0000
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See Purvi what u r asking is something unik some of the products r definitely related to Ads   but u know the time is not far  when MLM marketing will be capturing the market sales.. & that time ur PR would be the best option for cheap & yield marketing to my opinion.
By sudhir Desai, Now working as chief manager (Civil ) Const & Maint.activities, A MNC For Fertilizer manufacturing.  | 09 16 2010 16:57:04 +0000
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ADs have reachability to common people. A newspaper or a telivison is cost effective compared to a PR Partnership
By Vpul , Client Servicing/Key Account Manager, Startup  | 10 28 2010 11:10:11 +0000
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As a marketer and advertiser i shall always pump for ads. There is nothing else that can build a brand better than ads. Ads presented attractively catch and retain a persons attention because of its strong visual feature whereas PR might be read or given a miss. PR for a brand is valuable in later stages after the brand has made sufficient inroads. PR also comes in handy during a crisis. Given todays jet set pace, ads are bound to register an impact much better than PR. PR does get you noticed to a wider audience but its impact is questionable.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 10 07 2010 15:27:14 +0000
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Purvi, thanks for referring me this debate. Well, as per me PR and Ads both are supplements which need to go hand in hand as both are vital for the promotion . But at the same time PR is a gradual process as well as the Ad is a medium which makes the reach more faster than anything else to the target segment. So for instant results Ad's would be more effective and for long term brand building, PR needs to to taken along with ad's.
By Prassan Kumar Sharma, AVP, Nirmal Bang Securities  | 09 19 2010 08:14:48 +0000
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Unless otherwise the brand is advertised to sell for use of many to be loyal customers, how can brand be assessed for  an image. At least I can't endorse any brand unless I use it even if PR is superb.....


By suhaschandra deshpande, Marketing Associate  | 09 16 2010 19:28:47 +0000
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If you want to create the brand building in a day than ads are best and for long lasting and better relationship PR is best. Choose the best of this
By Gururaj Nigale, Manager, Strategic Outsourcing Pvt. Ltd  | 09 15 2010 15:21:00 +0000
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Sustained ads create awareness of any brand,add image to the brand,helps recall memory and ending up in brand building.
By s.baalu , Consultant, XYZ LTD  | 09 15 2010 14:31:37 +0000
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Deep pockets for advertising.
By Shiuli Mukherji, Head Strategy Plan- , Region SEA  | 09 14 2010 04:23:26 +0000
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I don't believe that PR will play a great role. Ads have a greater & wider approach than PR activities. Moreover if ads are properly framed then they hit the target with a bang. Thus ads play a major role in brand building.
By Saurabh Awasthi, SBU/Profit Center Head, ONGC  | 09 13 2010 12:45:30 +0000
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