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What is the debate about..service a brand or customer

Created by : p.m.n.krishnan , ADMINISTRATION, NGO TRUST  | 05 27 2010 02:13:19 +0000
Keywords : what is the debate about..service a brand or customer
Activity:  17 views;  last activity : 07 06 2010 20:18:09 +0000


 
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yes customer is paramount Vs brand servicing is focussed to serve customer
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In a way service to customer is the basis for which a brand is sold. So any service to brand indirectly applies to the customer for whom the product is sold. Product differentiation and segmentation are all tuned to focus customer and promote the brand. Can we say these two are parallels?
By p.m.n.krishnan , ADMINISTRATION, NGO TRUST  | 05 27 2010 02:13:19 +0000
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Argue for "brand servicing is focussed to serve customer"
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