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what is the purpose of a competitor? Do you accept the upper hand of a competitor?

Created by : v. s. sastry akella, Head/VP/GM-Business Alliances, general manager jaya kumari Ice and cold storage (p) ltd., vizag cold storage pvt. ltd., visakhapatnam (30-09-2007)  | 08 07 2009 05:51:57 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : competitors activity
Activity:  111 views;  last activity : 07 06 2010 20:18:09 +0000

Generally nobody is willing to give preference to the competitor. This is the mind set of our management. They never accept the upper hand of a competitors activity, which is cripling our product in a bad way. Almost all the producers will think that their product is a high and number one in quality, comsumption, appearance, good strategic one to market and better than the best of the industry. Sometimes they never look at the competitors activity and strategies to rectify their managerial skills to develop the product to get much more sales.

I request my dear friends to discuss the same and reply me with better notes.

  
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competitor is a must. Vs bad competitor
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Competitor is necessary for success in every field. Because of competition, one gets motivation of performing better and faster and thus his productivity increases. Without a competitor, he becomes lavish and lazy.......
By Gargi Sinha, Senior Consultant, Hewitt Associates  08 07 2009 08:49:33 +0000
 
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Every product must have an alternate in otherwords a competitive product of other company. Good competitor is a high valued mirror of ours. Their activities will educate us to overcome our mistakes to get better sales.


By v. s. sastry akella, Head/VP/GM-Business Alliances, general manager jaya kumari Ice and cold storage (p) ltd., vizag cold storage pvt. ltd., visakhapatnam (30-09-2007)  | 08 07 2009 05:51:57 +0000
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Dear sastry.....

What we should understand is the objective of competitor analysis is to be able to predict the behaviour of a close competitor. And if an industry is fragmented, and there are several players making and selling commodity-type products that are not differentiated, there is no need to try and predict the behaviour of competitor. The nature of the market tends to perfect competition, and the structure of the industry would make most firms behave in a similar fashion and be price-takers. However, if the industry has only a few players (oligopolistic), the behaviour of firms needs to be closely watched.
By Sudeep Tarafdar, Senior Consultant, IBM  | 08 07 2009 07:57:58 +0000
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