What's there in a name? It was a very thoughtful question raised by William Shakespeare.

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There was a famous joke "No difference between 1 & 100 since zero has no value". Name is important in every system for its recognition but it should not be made compulsory since at the end of the day, quality and result giving matter actually matters...Shakespeare himself said "What's there in name, the flower whom we call as ROSE will give the same fragrance with some other name". This is true in human life also. We shouldn't give importance to fame and recognition rather we should give importance to the work we do...

By Sarika Singh, Assistant Professor, BIT 11 09 2009 07:34:59 +0000

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Support "Yes" edit in rich text ... Submit Cancel Saving ...	Support "No" edit in rich text ... Submit Cancel Saving ... 0 0 Some may say it’s ok as long as awareness is getting created and a willingness to take risks mark the spirit of innovation. By Shiuli Mukherji, Head Strategy Plan- , Region SEA \| 11 08 2009 10:28:30 +0000 Edit \| Delete Support \| Oppose
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What's there in a name? It was a very thoughtful question raised by William Shakespeare.

	What's there in a name? It was a very thoughtful question raised by William Shakespeare. Created by : Shiuli Mukherji, Head Strategy Plan- , Region SEA \| 11 08 2009 10:26:07 +0000 Industry : FMCG/Foods/BeverageFunctional Area : Branding(Sales & Marketing) Keywords : what’s there in a name? it was a very thoughtful question raised by william shakespeare. Activity: 607 views; last activity : 07 06 2010 20:18:09 +0000 Kraft foods is learning the bitter way with their Vegemite. The promo contest that the Brand came out with is having a negative propaganda. Is it viable for such promotional schemes being suggested to Brands by the advertisers in citing the adage that all publicity is good publicity?