i agree with all but i thing we are looking advertisements with a narrow approach.how advertisement innovates for creating needs the ans is "Brand" may b there is no need of product but there is need for brand y dont u buy a simple laptop nd go for apple or vaio y not a simple mail app based mob but a blackberry, y a levis jeans flying machine will give u confurt no innovation in advertisement nd creation of brand need
By
Raunak Jain, MBA/PGDM student, Isb&m
| 06 12 2010 07:18:54 +0000
sir, I very partially agree with u.Because if u were right there is nothing called a car loan etc.Now to ull get loan even for ur levis jeans is there is ne need for levis jeans no ppl buy it,do u need all the clthes in ur wardrobe but u hav it,do u use all the app of ur black berry but u hav it wat we r missing here is the BRAND the king of need nowdays
By
Raunak Jain, MBA/PGDM student, Isb&m
| 06 12 2010 07:12:48 +0000
Now days, there is a tough competition in the market. For one product there is number of brands, so among them we have to choose the best. So innovation or originality in the ad will attract the customer.
By
Mohammed Abdul Bari, Network Support Engineer@ETISALAT, Dubai
| 06 12 2010 05:36:27 +0000
Bying product for the need is one part. Everybody is interested in knowing that if I am spending 100 bugs, the product i m buying actually worth of that or not. People are educated now and they want to try new things at a good cost but not in a hurry.
By
Deepali Gulati, COO, Knack HR Solutions
| 06 09 2010 10:03:20 +0000
This is a great debate and there can be many arguments and discussions from each side. Here, I would like to support 'innovation used in ad'. I would like to argue that need based purchase is not always dependent on advertising. However, an innovative ad can induce impulse buying, experimental buying and also create new first time customers that translate into switches and long term customers.
By
Priyanka Gupta, HR Consultant
| 06 09 2010 08:49:16 +0000
over selling the product might have negative effect
By
arifa hussain, BD- executive, Sirsai HR staffing
| 06 09 2010 06:13:50 +0000
I feel that the advertisement should be attractive and catchy to lure the customers to buy those products.
By
Ganta Achuthan Sripathy, Proprietor, Sripathy Consultancy Services
| 06 09 2010 02:21:49 +0000
it depends on product,but dragging people attention require innovation like zozoos of vadafone
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ANOOP BHARTI, M.E/M.Tech/MS student, LPU JALLANDHAR: PUNJAB
| 06 09 2010 02:19:29 +0000
Yes today the advertisement plays the major role in purchasing a product even if the real need is not there based on innovative advertisement coupled with attraction. This has further made possible for a huge reach of television as a media all over the country and even over seas. This thing would not have been possible without the reach of the media to such a great extent.
By
Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd
| 06 08 2010 14:59:40 +0000
I agree with you, Sheetal. This is the current situation of the market. Many of us make purchase due to it's advertisement. Customers are automatically attracts towards new & creative theme.
By
SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd
| 06 08 2010 13:22:01 +0000
Sheetal, it is really what is happening in the market. The more pop ups the more consumers.
By
Mohammad Bakhsh, Consultant(Civil), Rail Vikas Nigam Limited
| 06 08 2010 11:11:25 +0000
consumer buy a product as per their need, but if add is innovative that arouse the needs and customer tends to buy that product.
By
sanjay kumar mangal, IT , TATA Group Co.
| 06 08 2010 10:01:08 +0000
The innovative advertisement creates impression in the mind about the product among many for buying.
By
Santosh Kumar Mohanty, Civil Engineer-Municipal, Sambalpur University
| 06 08 2010 09:59:59 +0000
People are mostly attracted by the innovative advertisements. Think about 20 yrs back Adv and the present Ads for a same product, yielding increase of sales.
By
R N Bhattacharyya, Freelancer, Freelancer
| 06 08 2010 09:48:46 +0000
Buying a product is based on the need of the consumer. However, when there a plethora of products that satisfy the need of the consumer, he may not know which product to buy and may be confused. In this context, innovative advertising plays a major role as this will sway the consumer towards a particular product based on the perception created in the mind of the consumer. However, if the product value does not meet the perception created in the mind of the consumer based on the innovative ad, then he may not continue buying the product in the future. Thus, innovative advertising coupled with a good product value that meets the perceived expectations of the consumer based on the innovative ad will ensure that the consumer buys the product and experiences satisfaction with the product and thereby continues using the product in the future.....
By
Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.
| 06 08 2010 09:35:17 +0000
Innovation plays very major role
By
Kevin Morrison Dmello, MBA Marketing
| 06 08 2010 08:36:56 +0000
The innovation through the ad. is the deciding factor provided it exercises an effect in the mind in favour of Delivered value against the Customer Cost . SHARAD SHUKLA
By
SHARAD SHUKLA, Freelancer, Management & Strategy Consulting
| 06 08 2010 08:32:33 +0000
earlier ads were used to create desire for the product but with the changing trends it has changed to just branding--- we can find several examples where the emphasis is not on the product,but it is on either on model or is on brand n innovative way to place,
an normal viewer watches 1500 to 2000 ads a day on an average,so this new concept of branding is also of gr8 value.....because ultimately the prospective client gonna remember the product name with the name of brand in the end giving rise to need for the product more specificlly
By
vinayak verma, marketing & client relationship,
| 06 07 2010 08:02:25 +0000
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It's obvious dat the need for the product is wat drags in the consumer towards the product... Firstly the need for the product attracts the attention of the customer towards the promoted advertisement...for instance, an individual or a prospective client willing to transfer his consignment to the interior parts of nirobi...would really get glued to the innovative ad used by the DHL logistics company,wherein its displayed as to they are reaching out to the corners of the world...the interiors of the jungle...on a remote island... Thus, there must be a need for the product that boosts the customer to approach any product...
By
shrikant , MBA/PGDM student, National Institute of Tourism and Hospitality
| 06 24 2010 16:59:56 +0000
AN INNOVATIVE AD WILL DEFINITELY ATTRACT THE VIEWER,GET REGISTERED IN THE MIND AND WILL BE RECALLED WHEN THE PROSPECTIVE BUYER NEEDS THE PRODUCT. MAY BE THE ELITE FORMING A SMALL PERCENTAGE OF OUR POPULATION MAY BUY THE PRODUCT IMMEDIATELY EVEN WHEN IT IS NOT NEEDED.
By
s.baalu , Consultant, XYZ LTD
| 06 24 2010 12:35:11 +0000
DEAR SHEETAL, NEED IS THE MOTHER OF ALL INVENTIONS, GONE ARE THE DAYS WHEN VANASPATI MEANT DALDA AND DETERGENT MEANT SURF.TODAY IT THE THE NEED, TIMING AND AFFORD ABILITY, WHICH DETERMINES ONE"S PURCHASE PATTERN. WE ARE INTO BUYERS MARKET THE ERA OF SELLERS MARKET IS ON THE WANE.THE AD OF VOLKSWAGON POLO MIGHT AMUSE ME BUT MAY NOT INFLUENCE ME TO BUY IT IF MY NEED IS A CAR UPTO A PRICE OF 3.00 LACS. BUT EVEN IF TATA DOES NOT ADVERTISE TAT SALT I MAY STILL BUY IT BECAUSE THAT IS MY NEED.
By
KAMAL TANDON, GENERAL MANAGER - SALES
| 06 12 2010 04:23:28 +0000
Thanks for the referral Jyoti Need is the most important thing.
By
Dr Ali Ahmad, Independent Health Care Consultant, Hospital Management Consultant
| 06 09 2010 18:04:30 +0000
innovation is a continuous process but it need who pulls and convert customer in client.
By
HEMANT VERMA, Marketing and Branding, NAVNEET PUBLICATION INDIA LTD.
| 06 09 2010 09:01:49 +0000
Now a days the ad technology its like shadow not real thing, due to animation and creative technology the cartoons are main in ad, but in view point of customer buy the product only make of trust the product quality and quantity. So ad make customer to bring or visit the showroom or product but only product quality make to buy,,, Thank you
By
PRAVEENKUMAR.V , Associate Software Engineer, Minveli Infotech
| 06 09 2010 06:24:46 +0000
Thanks for invite sheetal, Can not agree with your point as I feel someone who has done some amount of effort in earning a certain sum would certainly be concerned and would like to value its utilization. Buying without a genuine need or reason can at best come from persons unaware about their source of income.
By
Ravindra Sharma, Managing Consultant, CHEF-India
| 06 09 2010 06:08:17 +0000
Need is the requirement of the product and the innovation in ad is the attraction to get the particular brand get sold out of various brand available in the market. When there is no need then there will be no demand and if there is no demand then no innovation in ad can work.
By
Javed Akhtar, Sr. Executive - Logistics, Keventer Agro Limited
| 06 09 2010 05:08:10 +0000
what ever may be the innovation we are used ultimately the need of the product indicates the success of it. . . .
By
Moparthi Sai Ramya Sree, Software Developer, Virtusa (India)
| 06 09 2010 04:52:57 +0000
Unless there is a need for the product, anyone who has value for money, would not buy the product, no matter how attractive the advertisement may be. People who have more than they can spend, maybe can buy it. But it needs to be seen whats the percentage of consumers who are genuine buyers and how much are impulsive buyers.
By
Jaya Ray, Manager, KyaZoonga.com
| 06 09 2010 04:46:10 +0000
To me, need is the primary motivator that will eventually draw customer towards a product/service. If they don't need the product, then they will just say "What an attractive ad!", but never buy it. Once the need is established, then different products/services can compete against one another based on innovative ads. Regards, Om Deshpande
By
Om Deshpande, Business Consultant, JobsXS
| 06 09 2010 03:29:23 +0000
The Need When Met With An Ad Of A Product Or A Service Easily Gets Converted Into The Sale. But Ad's Repeated Bombardment / Exposure Thru Different Media In An Innovated Way Should Ideally Improve The Frequency Of Sale / Usage And Inturn The Business Turnover. The Ideal Combination In Today's World Is Need Based Ad In An Innovated Way With Repeatitive Manner !!!
By
suhaschandra deshpande, Marketing Associate
| 06 08 2010 19:05:13 +0000
Thanks for the referral Ms.Sheetal. Sorry, I will support the need for the products. Other things are emotional decision towards attraction.
By
NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 06 08 2010 18:53:51 +0000
I agree with Makrand Sir. In todays environment, nobody buys a product just bacause he/she liked the ad. If there is no need, there is no purchase. Stylish Ads may influence a buyer to make a decison amongst which brand to buy when he/she needs or at least wants that product.
By
Jayita , MBA aspirant
| 06 08 2010 18:30:58 +0000
Good MArketing Debate ! How can a person Buy a products without the need, whether created / artificial or natural. Can any body sell any food product with innovation ad unless the product is of better taste and health in comparitive to present suppliers / competitor/substitute. The prior thing is the need or create desire of the need. Desire of need can be like beauti products/health fitness lifestyle products. Advertisement is basically to bring the product knowledge and availability to the consumers. Its also generates the desires of need either by better branding, segmenting, better value, comparing with substitute and competitors, different offers, new uses etc etc. Innovation to the advertisement are basically value to the advertisement for the product. Better advertisement generates better rememberence in the mind of consumers and they repeated intersted to watch the advertisement on breaks like ZOO ZOO of Vodafone, Fevicol, Yehi hai right coice Baby! AHA, PEPSI. Therefore, PRODUCT NEED IS THE MAIN CRITERIA.
By
Jyoti CHETANI, Freelancer, Equity Research/Analytics
| 06 08 2010 18:17:31 +0000
Utility - both emotional & material.
By
M. Prabhakar Rao, Green Consultant: Green Buildings, LEED Certifications, GreenGuard, Energy Star, GreenCo Certifications, Energy Audits
| 06 08 2010 11:21:52 +0000
Dragging the prospect to the product may take some innovative advertising but it may not make them buy the product unless they are impulsive buyers with money to thow around on a product that may or may not be useful. The majority of the people would buy on need basis and those days are still not gone. Thanks for the referal Sheetal.
By
David , Parts Manager, Ferrari/Maserati Spa and Bentley UK
| 06 08 2010 09:14:03 +0000
NEEDLESS TO SAY... BUT... YES NEED is what Drives today's Consumer ! Agree with U Makrand. However great & however Creative an Ad may be... A consumer balances His Need with the Product or its' Offer. NEED WINS ! Specially in today's Tough Times, when Money is a very Valued & Evasive Commodity, Buyers have become more guarded in their approach to Buying perse. They will BUY only when the actual Need arises. OCCASSIONS are the biggest Lure for a Consumer... TO BUY. As NEED arises due to Occassion & thats when He / She BUYS as per Need. Happy Debating Friends !
By
Naushad H.L., Creative Director, MAD COMMUNICATION
| 06 08 2010 09:12:09 +0000
It is need that attracts. A majority of the customers are mature enough not to be lured in by the zing-chak of the ad!!!
By
RAMESH KANDADAI, Principal Consultant, ARM Consultants
| 06 08 2010 09:00:55 +0000
The ad maybe the most glossiest ever, but if there is no need for it, you will only win the awards and not the consumers. The ads need to address the REAL REASON why its being showcased. The communication has to appeal to the emotions of the buyer in order to MAKE him WANT it!! Ads need to address the EXISTENCE of the BRAND / PRODUCT vis-a-vis the REAL need for the customer to buy it!! Thanks Sheetal for the reference!
By
Makrand Bhave, AGM - Corporate Business, E18, part of Network 18 Group
| 06 08 2010 08:58:12 +0000
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