Build your professional network on facebook via our app Go to app
 
<< Prev  2 of 8 in Topic  Next >>
Topic : Trends in the FMCG Supply Chain
  Rate : 
Associated with other topics :
 

What you think about indian FMCG ads?

Created by : Shibo Varghese, Asst Manager Sales , Royal Orchid Hotels LTD  | 06 16 2010 08:19:36 +0000
Keywords : what you think about indian fmcg ads?
Activity:  570 views;  last activity : 12 18 2010 13:32:33 +0000
 
 Refer 983
Share
 
 
  Rate : 
 
 
It is cheating Vs It never crossed the marketing ethics
8
 
 
 
 
16
6
9
Support   Support
 
Top Argument
4
0

Though it has some of the terms in ads which you can tell as cheating and will not adhere to ethics, but that's the way it is outside, people are at cut throat competition, and people's jobs are at stake here to make sure the product is a hit and the ad though not relevant is just for eye catching and bringing things to the customer notice, but I would never say it is an outright cheating that they are doing, in a bid to make their product sell or the make it more appealing, also these days ads which are straight is really difficult to create an impact today, even the audience wants the same, tell me how many times do you watch ads when there is a break during a television programme, and hence ad people are trying various things to catch the customer attention in a different way...and I wouldn't call it cheating.....
By Purvi Ghosh, Marketing analyst, Percept Advertising  06 17 2010 07:47:57 +0000
0
0

i would like to recall an old  and interesting case study... of a man who opts of hell over heaven and is later told that it was an ad of Hell that he saw in the waiting room!!
By Vivek Iyer, Asst Regional Manager, Taffles  | 07 26 2010 15:37:38 +0000
0
0

Its pure cheating... but its like we are presented with what we expect out it.. like a typical rajinikant movie.. even though we know that  its not humanly possible, we expect his movie to be made that way..

ads are just that... first they show small stains washed off from the gmt ... they it came to ink... now its man!!! a boy does all thats possible and the mom smiles..... i really hope that every little inspired kid would have got atleast one tight slap for having imitated this ad...
By Vivek Iyer, Asst Regional Manager, Taffles  | 07 26 2010 15:33:57 +0000
0
0
Kya aap Close up Karte Hai
By Dattatraya Kuralkar, Project Engineer, Sunil Hi Tech Engineers Ltd. Nagpur  | 06 23 2010 13:06:27 +0000
0
0
thanks Purvi for referal.it may be true that concerned personals are in high pressure to make the product a hit but,at what cost? is it fair enough to companies to hit on trust that there customers have kept on them?initially product may become hit but later.....?
By jairaj shyam prasad, Production Manager, BOSCH Ltd  | 06 19 2010 11:56:14 +0000
0
0

I feel the FMCG companies are cheating their customers by confusing them. Their Ads are always unethical. They admits false information about the product. And the innocent customers will purchase the products...
By Ijas Rahman, Security Penetration Tester, Appin Knowledge Solutions  | 06 17 2010 09:08:01 +0000
0
0
I am sorry for being conclusive but I am at a position, where I have to regret for the ads I see in any media for marketing, I feel it is cheating! Please convey your views!
By Shibo Varghese, Asst Manager Sales , Royal Orchid Hotels LTD  | 06 16 2010 08:19:36 +0000
0
0
Yes, it should be in certain limit.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 12 18 2010 13:32:33 +0000
0
0

IN THE RECENT PAST THERE HAS BEEN AN EXPLOSION IN THE MARKET PLACE OWING TO THE ADVENT OF MANY NEW BRANDS,POSING A THREAT TO THE AGE OLD BRANDS.TV MEDIA HAS INCREASED CONSUMER AWARENESS,PENETRATING TO HITHERTO UNCOVERED RURAL AREAS THUS EXPANDING THE MARKET AND EVERY ONE HAD TO FIGHT TO GET MAXIMUM MARKET SHARE.KEY PERSONS IN CHARGE OF MARKETING HAD TO HEAVILY RELY ON AD AGENCIES TO CREATE SHORT,SWEET ADS TO IMPRESS THE PROSPECTIVE BUYERS TO ENCOURAGE TRIAL PURCHASES.THE STANDARDS HAVE FALLEN SO LOW THAT HUL,THE PIONEER AND  A MARKET LEADER IN VARIOUS PRODUCT CATEGORIES HAS STARTED BRINGING OUT ADS ONLY WITH THE AIM OF SUSTAINING THE SALES WITHOUT PERTINENCE TO THE PRODUCTS` PERFORMANCE.
By s.baalu , Consultant, XYZ LTD  | 06 29 2010 12:27:20 +0000
0
0

competition today is such that if you want the product to be noticed the ads have to be different & attractive but also on other hand they should stick to the ethics of marketing rather than degrading other products.
By Wajid.Pathan , Enterprenuer (Designer /Developer/Supplier), Self Employed  | 06 23 2010 08:39:47 +0000
0
0
I believe that instead of cheating, they actually hide some important informaton which may not go in favour of the product, which is fine because they are there to promote the product anyways. As a consumer we must do our share of research before buying them and not blindly follow the ads.
By Nitu Sinha, Freelancer, Human Resources (HR) Consulting  | 06 18 2010 08:24:23 +0000
1
0
At every market, there will be few cheaters present all time. But still Indian market is loyal to customers.. We can see only brand wars like between Unilever ande P&G.. i.e regd the recent detergent powder war.. But it is not new to western companies.. all time big war is going among Coke and pepsi... These guys in India is better than anyone..
By venkat , Manager - International Business, BLB Commodities Ltd  | 06 18 2010 03:53:49 +0000
0
0

You are correct Ms.Purvi Ghose and I have the same opinion.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 06 17 2010 20:00:13 +0000
1
0

Actually in today world to sell the product or to create the top of the mind awareness is a real task to the Marketer, therefore, to sell the product all these visual themes are used through the mass media,some adds correlated to the feature of the product some are not,but at last the final decision made by the end user, if he felt that he was cheated than the product will go in to the fads catogery,but most of the copy related to marketing ethics

R.Saseenthren    
By R.Saseenthren , Freelancer, FMCG/Foods/Beverage  | 06 17 2010 18:16:27 +0000
0
0

Compare Lsat Few Tens of Year Vs Comming up Next Ten Year-

Vision-2020
By ALOK KUMAR SINGH, FIELD EXECUTIVE, QUALITY RESEARCH & PROMOTIONS  | 06 17 2010 14:31:59 +0000
Argue for "It is cheating "
Argue for "It never crossed the marketing ethics "
 Found the debate "What you think about indian FMCG ads?"  interesting ?  Suggest to your connections and communities  
 
Viewers also viewed
Google says mobile ads are extraordianrily effective. I do recieve many promotional offers on my...
 
1325 referals 25 arguments, 494 views
Yes I think so vs No I do not think so
 
92 referals 15 arguments, 373 views
 
187 referals 7 votes, 702 views
more...  
Recent Knowledge (5)
WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT...
 
2 referals 2 arguments, 97 views
C vs B
 
0 referals 3 arguments, 51 views
I am associate of prajapati association and i am working for BJP from year 2005 to till date....
 
0 referals 3 arguments, 111 views
more...  
Sponsored Jobs
More From Author
I stand to support u Mr.Kusari, thats a great point ! We conquer the world with our “cheap tolerance” I ll be more than proud to hear people brand me cheap for my tolerance boz that is one thing I am known for!  And does anyone know, there is one...
Any successful business module attracts competition, this debate is to analyze and understand the probable proportion of threats and opportunities in welcoming a competition.
more...  
  • Popular Knowledge
  •  
  •  
  • Popular Jobs
  •