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Whether today's marketing tactics is more of Intelligence or is it more of Intrusion??

Created by : Jayant Vishnu, Art Director/Sr Art Director, Creative  | 11 22 2010 13:34:18 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Communication(Sales & Marketing)
Keywords : customer service email marketing consumerism marketing tactics intrusive marketing tactics intelligence marketing tactics
Activity:  90 views;  last activity : 11 23 2010 07:30:01 +0000

I sometimes feel sorry for marketers. When it comes to using data they can be stuck between a rock and hard place. On the one hand consumers have expectations in terms of targeting and “knowing your customer” but they also fear the “Bigg Boss” potential and feel uncomfortable at the prospect of brands knowing too much about them.

Is today's marketing tactics more of Intelligence or more of Intrusion??

  
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More of Intelligence Vs More of Intrusion
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Its very much intrusion...The trouble is, brands are defined, more often than not, by the service they provide and to service clients well, they need to understand them, be proactive, relevant and trustworthy. And this requires data.  But how do you judge what data is appropriate to use? And which data should be left as personal and which deemed as marketing insight?

One thing to consider is your demographic. The concept of privacy and attitudes towards data varies depending on age group. Among modern teens and tweens, who are immersed in an online society and have grown up with their lives and personal information documented on social networks, there is little concern over the use of data.
By Jayant Vishnu, Art Director/Sr Art Director, Creative  11 22 2010 13:34:18 +0000
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