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Marketing & Branding

 
Created by : dipen kumar ahir, B.B.A student, SRK INSTITUTE  | 02 04 2011 16:35:21 +0000
Activity:  435 views;  last activity : 04 16 2012 05:11:46 +0000
 
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product quality Vs product price
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ithink less price affect buy lower consumer.and product quality affect by high level of consumer who have power to buy high price product with high quality.


By dipen kumar ahir, B.B.A student, SRK INSTITUTE  02 08 2011 10:49:50 +0000
 
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Till date people are more concerned about the price than that of the quality. This is the very reason that duplicate brands are coming into the MARKET AND PEOPLE ARE BUYING IT.....
By Purvi Ghosh, Marketing analyst, Percept Advertising  02 08 2011 10:51:17 +0000
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Dear Dipen,

You appear assuming that Quality and Price(lower), can not co-exist in same product. The word "Value for Money" does not refer to a cheap product sans quality. It refers to product that satisfies both.


By Ravindra Sharma, Managing Consultant, CHEF-India  | 02 22 2011 06:46:06 +0000
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product quality for some while product price for some.
By Jasmin Pawar, HR Manager, HR GLOBE CONSULTING  | 02 17 2011 17:11:05 +0000
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For high-end products, Quality is the obvious choice but for low-end products, price matters a lot.
By Saibal Ray, SQA, confidential  | 02 11 2011 18:49:19 +0000
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Ms. Purvi your point is correct, but once they have burnt their fingers and again they will take the right decision in choosing the quality products. Till such time the lowest price will attract them. Thanks for the referral Ms.Purvi.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 02 11 2011 17:19:11 +0000
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I prefer first quality and then the price comparison with other similar products.I want value for the money paid. Thanks Mr.Virag.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 02 10 2011 17:47:12 +0000
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Product quality is major issue but the cost may change the mind of some customer.
By Anand Sharma, Monitoring the research funded by DIT, Department of Information Technology  | 02 10 2011 11:47:38 +0000
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Hi Purvi, It depends on the three factors:

1. Consumer from a family having Swiss Bank account or so... will consider 'QUALITY' only.

2. Other consumer from (UPL) will consider both quality and price.....

3. And eighty crores my fellow country men will either go after price and / or non of the two.  


By Swaran Singh Dogra, Lawyer/Attorney, Private Lawyer  | 02 09 2011 10:13:08 +0000
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I believe in voice of quality than its price...
By Prabhakar , Quality assurace engineer, Bull machines  | 02 08 2011 19:32:22 +0000
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Product quality @ reasonable price.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 08 2011 14:16:56 +0000
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This is a bit ambiguous topic for debate. Though many of us tend to ask this question 'Whats the price', it also depends on which product we are about to buy. If it is a low end product I would go for a cheaper one; whereas this just the opposite when I buy a high end product. So it all depends on the product at question.
By Vijaya P, Internal Sales, Endress + Hauser  | 02 08 2011 13:54:56 +0000
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hello Purvi,for me it is both! but some times price will dominate quality depending on the need/urgency.
By jairaj shyam prasad, Production Manager, BOSCH Ltd  | 02 08 2011 13:08:06 +0000
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Offcourse the quality of the product will definitely affects the consumer's selection


By Onkar Datt Sharma, Manager (Technical), Retired  | 02 08 2011 13:00:03 +0000
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It has to be the price in todays world. Because you will get quality as per the price you pay and consumers know this well. So first they would look at the price and then the quality. Once in a way they would of course love to buy something at a huge price if the quality is good.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 02 17 2011 15:14:43 +0000
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Consumers first see the price of a product; if it matched within his pocket then only a consumer decide to buy that product. Within a certain limit of price a consumer tries to buy the quality product.  


By kumar chiman sinha, Research Scholar  | 02 14 2011 08:52:26 +0000
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Branded product have a high price and as you are paying high you will definitely get a quality and to some extent satisfaction.Now because of having higher disposable income,now a day people go for a brand i.e price which ultimately brings quality.
By pradhnya meshram, Sales Executive/Officer, Tata Communications Ltd  | 02 12 2011 05:56:42 +0000
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Puravi I agree with you but it clearly shows the people are interested in buying a quality product at at a cheaper price and being duped by the shopkeeper who earns maximum.

In our country yes price is the main criteria for purchase and if quality is there it is bonus.


By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 02 09 2011 11:34:03 +0000
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In the first instance - It is the price, which affect first during buying of a product.

Quality comes afterword because it can be known only after utilization of product or only after getting awareness.

Alind  Saxena


By Alind Saxena, Managerial (Ex.), CSIR-CRRI  | 02 08 2011 16:29:09 +0000
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Reasonable price with std/up to the mark quality.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 08 2011 14:17:38 +0000
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Price is most imprtant factor which is affect to consumer buying because whenever consumer are buying product the first word say how much price?. Mass people are available in market who are price concious. The other thing is that many branded / quality product are available in reasonable or less price that company are promote sale promotion strategy in mall, retail outlet, etc. In competitive market, branded-quality products are available with less price or resonable price. Price cover all the things quality, features, speciality, service etc. due to the competitive market. Yes, before 6-7 years ago quality and price consumers were different.And at that time very less competition....
By Virag Shah, Confidential  | 02 08 2011 13:16:15 +0000
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