Which helps more in building a brand-Advertising or R&D?

If the Discussion Starts from Brand .... The main required thing is R&D... The R&D can Develop a new products.... More effectively .....But an Good Advertisement can Increase a sales for an instant... if the product is bad .... everything is lost... but with the good R&D Good Products... and a customer can Advertise our product....and that becomes Branded product....! so Brand comes with good R&D .....

 As customers are more aware about the products these days, advertising can't fool the aware customers. Advertising alone can't make cunsumers aware about the brands, there's something more needs to be done in order to create brand value. R&D would be a better option to create brand value among customers. Investment in R&D of a firm will lead to higher quality and lower cost of a product. This will create consumers loyal for our brand as they are getting better products in low prices. This will also lead to loyalty among consumers and also a belief that products of this brand are better comparatively to other brands' products. That's why I feel that investment in R&D will be better than investment in advertising for building a brand value.

R&D helps more in building a brand than advertising as the life of a product in the market is very important which is supported by R&D. By advertising, consumers may go in for the first purchase but focused R&D forces consumers to make purchases again and again.

r&d is the back bone for the company, as this helps us to develope a step ahead from what we are today. If a company is strong in r&d then it is sure to success in any competative market. Advt only gives the idea for the use and availabillity of the product. We are always looking for change(only permenant thing) and its through r&d we can bring changes.

Obviously R & D is most important factor in product development.Brand advertisement of any bad quality product may for very little time impress people ,but ultimately one day it will have to go down and ruin the business.R & D will never result in bad results at all as its motto itself is development.

Advertising without a strong and effective product / service base is of no use.  I guess you need to invest substantially in R&D first and then invest in advertising.

Every brand that is put in the market for success after the business plan has to undergo a series of R&D tests. Because a brand needs a positioning and a trigger for it to be tried.

Advertising would naturally come after as R&D would give us the measure of the brand and its positioning with the TG and also a way forward. Most commonly used is a 'vox populi' or 'dip stick' which gives us a direct consumer insight on the brand albeit indifferently as the brand is really not exposed but its strengths are. The interesting point is that these studies are generally conducted with direct end users and vis-a-vis the competition. R&D would certainly mean a 'WAY FORWARD'.