Which is more effective way of doing digital marketing ?

The e- marketing is future and in India it will explode within a period of five to seven years. On the other hand the mobile marketing is a better option as on date with user base exceeding 700 million.

It can be a little bit of both. It all depends on your market and the best way to send out your message. You could always run a test in both areas to help you better define which one is best.

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It's all depends upon the marketing technique that used to attract the customers. Both marketing method has its own merits and demerits In connection with its message contents and reach. Today's business world has the dominant role of e-mails. However directly meeting the target customers is the best way of marketing where we are able to know the customers requirements immediately on the spot and gives better inter-action with the customers to build the close contacts & relationship.After knowing the customers exactly, the e-mails help a lot and the messages through mobile will not be more effective in view of its restricted message or short form of sending messages. The response from the customers may not be knowing immediately through both marketing of e-mails and mobile phones. To be more effective, it would be better to meet the customers directly.  Mobile marketing can also be related to directly meeting the customer base.

Thanks for the referral Ms.Purvi Ghose.

Well said, Purvi

It is product and target market that decides the preferred mode, method and approach. 

Very well said Puravi. Very practical statement.

Would suggest understand a couple of things before making the suggestion: Customer mindset how they use and view the two areas,category, brand personality and finally the type of message you are looking at and so on.

Regards

Pervara: My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

It really depends upon type of advt.I support your views, Purvi & thanks for referral.

 I agree with Purvi,It depends......otherwise both mode of advt.,will be consigned to bin.

email marketing is good but mostly it goes into spam. while mobile marketing is booming now a days.Mobile is used increasingly as a productivity tool as well as a source of entertainment. When consumers are waiting for a train or standing in line somewhere, they will look to mobile as a source of engagement and entertainment.Mobile phones connect us to our worlds with a reach well beyond wireline phones and even the Internet. Consumers are connected via voice, SMS, the mobile Web and applications. The mobile phone is being used to manage our lives with banking, GPS, scheduling, games, and even fantasy sports management functionality now available. Customizing a handset with icon-based links to mobile sites, interesting applications, videos and of course unique ringtones has gone mainstream. Make your mobile strategy easy to access and more importantly, relevant and personal.Give in Order to Receive: Offer an incentive such as access to relevant information (weather, news alerts, local event information, etc.), mobile content or even a coupon to increase take rates and consumer participation.The wonderful world of mobile marketing can present a wealth of new opportunities for direct marketers – especially if they’ve become numb to the 2% or less response rates on typical email marketing campaigns.  And because mobile marketing is quickly becoming the “next big thing” for businesses across the country, it’s more important than ever to take note of what has worked, and not worked, in the past decade with email marketing.