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Created by : hariharan krishnan, AVP(IT), Aditya Birla Nuvo Ltd  | 10 14 2010 16:28:55 +0000
Activity:  54 views;  last activity : 10 14 2010 16:28:55 +0000
 
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product Vs brand
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product . brand is about the experience from the products from that organisation. All products from a great brand will not be accepted. Whereas a superb product even in an unknow brand will spread by word of mouth and build the brand. brand gives visibility and attached to that is the great risk of dud product tarnishing the brand.
By hariharan krishnan, AVP(IT), Aditya Birla Nuvo Ltd  | 10 14 2010 16:28:55 +0000
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