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which is the best media to merchandise in Rural?

Created by : Mohan , Area Sales Manager, Thomson Reuters  | 05 05 2011 12:54:24 +0000
Keywords : which is the best media to merchandise in rural?
Activity:  215 views;  last activity : 05 16 2011 10:53:57 +0000
 
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Traditional Media Vs Modern Media
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I do not understand your approach here. Traditional media and modern media..

Anyways every one likes to go back and enjoy those times..but how are you connecting it to rural India.. 

Does that mean the people in metro should follow new shows and the ones in smaller cities should follow old shows.. 

 

 
By Asmita Rai, Journalist, GBN  05 06 2011 08:00:16 +0000
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I hereby support traditional media that works in the rural areas. That includes Nukkad natak(Street Show), puppet show, choupal meetings in the evening & yes definitely radio also.
By Mohan , Area Sales Manager, Thomson Reuters  | 05 05 2011 12:54:24 +0000
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i agree with u asmita
By puneet , Manager Admin  | 05 16 2011 10:53:57 +0000
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According to me radio is probably the best medium of advertising along with wall paintings to penetrate rural India.
By Rathin Deb, Freelance Retail Consultant  | 05 10 2011 07:14:03 +0000
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Modern media should be the approach. However,till the transition phase is over we have to live with both.  
By PRANJAL SARMA, SUPERINTENDING ENGINEER (MECHANICAL), ONGC  | 05 06 2011 17:50:08 +0000
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Combination of modern media & traditional media is required nowadays to be introduced in rural areas, as traditional media will take care of values & modern media will match with the pace.

Thanks for referral, Asmita.

 
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 05 06 2011 09:17:49 +0000
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